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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Is Your Leadership Limiting Your Organizations Ability to Grow?

Is Your Leadership Limiting Your Organizations Ability to Grow? | BUSINESS and more | Scoop.it

This is the first in our series of articles that looks at leadership capacity and its impact on organizational growth and transformation. The full series will be available for download as a white paper once it is completed.


Leadership capacity is more than simply skill development; it’s about performance, growth, transformation and change. For the purpose of our discussion in this series of articles, let’s define it as;


“Leadership Capacity is the skilful use of leadership attributes for the growth and development of ourselves, our colleagues and our organization”.


Great leaders not only understand how to engage and inspire their teams to get the best results — they understand the need to create participatory and collaborative processes that develop the abilities of the next generation of leaders.


Leadership lays the groundwork for success


Successful companies do not happen by accident. They are the result of building effective leadership capacity and an awareness and willingness to take the necessary steps in identify internal talent and nurture them into the leaders of tomorrow.


Read more: http://www.customerthink.com/blog/is_your_leadership_limiting_your_organizations_ability_to_grow

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Generate Qualified Sales Leads With Your LinkedIn Company Page

Generate Qualified Sales Leads With Your LinkedIn Company Page | BUSINESS and more | Scoop.it

This is your Monday morning wake up call. Before you attend that all-important meeting or start making those endless phone calls or tweets, do yourself a big favor – update your LinkedIn Company page now. As we all should know by now, LinkedIn is an incredibly valuable networking and marketing resource for businesses. Hopefully you have taken care of your personal brand with a strong, up-to-date LinkedIn profile. What about your company page? Here’s an opportunity to directly attract qualified sales leads from the best known professional social network in the world. Let’s get busy with that...

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How LinkedIn Brought $72,000 in Sales for PostcardMania

How LinkedIn Brought $72,000 in Sales for PostcardMania | BUSINESS and more | Scoop.it
These days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.


But LinkedIn? The stodgier cousin of the group? Not so much.


Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.


Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.


That’s added up to more than $72,000 in revenue just from LinkedIn.

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3 Crucial Best Practices For Generating Leads From Social Media

3 Crucial Best Practices For Generating Leads From Social Media | BUSINESS and more | Scoop.it

New social media marketers are jumping into the field every day. This is reasonable – with hundreds of millions of people active on each network, from all backgrounds and different interests, it’s important to create interesting content and to get in front of them. Having worked with many people new to online marketing or social media, you can see many of them making the same mistakes over again, despite other people already having struggled with the same issue.

 

I’d like to share three crucial best practices that I’ve developed from working with dozens of businesses to develop their social media presence and generate leads. If you have your own ideas as well or things you’ve seen businesses stumble on when getting started, I’d love to hear them as well!

 

Tip One: Show Visitors Specific Offers...

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