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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | BUSINESS and more | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.

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Developing Charisma - Increasing Your Influence in the Workplace

Developing Charisma - Increasing Your Influence in the Workplace | BUSINESS and more | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!


Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article


Defining Charisma


Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."


Read more: http://bit.ly/KJZ7WX

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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

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How to Design an Ecommerce Website Experience Your Shoppers Adore

How to Design an Ecommerce Website Experience Your Shoppers Adore | BUSINESS and more | Scoop.it

Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]


While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.


So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.


First, run the sniff test.


Read more: http://bit.ly/LpBdxo

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7 Shameless Tactics Marketers Use to Lure an Audience

7 Shameless Tactics Marketers Use to Lure an Audience | BUSINESS and more | Scoop.it

Slow and steady wins the race. But sometimes, isn't it kind of nice to burst through that finish line? That's where shameless marketing tactics come into play.


You know the ones -- they grab your attention, pique your interest, make it so you can't look away! It may make you feel a little grubby, but the fact is these things have worked for lots of brands, and when something works, it's hard to knock it too hard.


So here is a list of tried and true, totally shameless marketing tactics brands have applied to their marketing and advertising efforts to get visitors engaging with their content. I'm not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal ... at least you'll have some creative tricks in your back pocket!


Read more: http://bit.ly/KkgmOf

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How to Make a Decision

How to Make a Decision | BUSINESS and more | Scoop.it

Last summer, I found myself in a dilemma to make a decision. Amidst my struggle to find fulfillment from the various jobs, I was offered a regular salary and benefits kind of job. Being offered any type of employment after a particularly long dry spell was fantastic, but I was hung up on the fact that it wasn’t how I pictured it — the pay wasn’t great and the industry was one I never thought I’d be in.


I was faced with an important decision: Do I accept the new position and a chance at a little security, or continue searching for something different, something that fit the long laundry list of must-haves I had concocted for my professional life?


Besides everything else, I was most terrified about accepting a position that I wouldn’t be happy in. In fact, a fear of not being happy was a place I operated from often, one I knew had succeeded in keeping me from trying new things.


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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | BUSINESS and more | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.


You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI


The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin


The interviewees:


Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.


Read more: http://bit.ly/Kea57T

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46 Ways To Start A Business With No Money

46 Ways To Start A Business With No Money | BUSINESS and more | Scoop.it

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?


Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!


The three basic strategies to starting a business without much money are:

  • Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.
  • Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)
  • Using some neat tricks and little known deals below.


Read more: http://bit.ly/LvD0QE

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Slavica Bogdanov's comment, June 6, 2012 9:06 AM
Great advice as usual. Thanks for posting this!
Martin Gysler's comment, June 6, 2012 4:18 PM
Thanks Slavica... it's a great one and very actual :)
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» 10 Reasons You Should Never Get a Job An Entrepreneur's Life

» 10 Reasons You Should Never Get a Job An Entrepreneur's Life | BUSINESS and more | Scoop.it

I was recently reading Steve Pavlina’s: 10 Reasons You Should Never Get a Job and noticed that this guy knows what the hell he’s talking about. For this, I feel that it’s very important that I share his article with you just in case you might think like I used to. I too believed that security came with working that “9-5″ and hustling my ass off hoping for a minuscule raise. Sounds familiar right?


When I decided to start Circle One Communications, LLC in January 2008 I knew I was taking on a major risk. I also knew that most people wouldn’t understand. Steve along with other successful online marketers seemed to be the only people who understood my downright disdain for being a sheep in a work force that taxed the employee for the benefit of corporate profits. I can relate to the employee mentality for maintaining stability but at the same time…


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Yahoo! Launches Axis: A More Visual, Social, and Portable Browser

Yahoo! Launches Axis: A More Visual, Social, and Portable Browser | BUSINESS and more | Scoop.it

Yahoo!Launches Axis: A More Visual, Social, and Portable Browser... a great tool to discover on another way what you search. [note mg]


Yahoo!’s got a brand new search tool that will follow you from your desktop all the way home. Launched Wednesday night, Yahoo! Axis is socially connected, spatially redesigned, and has some unusual features that definitely make it worth a test drive. See a demo and screenshots here.


If you’ve got an iOS tablet or smartphone, you can download Axis as a stand-alone browser. (Sorry, Android users!) There’s also desktop plugin that works with HTML5-enabled browsers including Internet Explorer, Safari, Firefox, and Chrome.


Read more: http://ow.ly/beLFl

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Startup Success: Is Hard Work Enough?

Startup Success: Is Hard Work Enough? | BUSINESS and more | Scoop.it

A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.


Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?


Did this tree get to be the the giant that it is because of hard work? Not hardly.


Read more: http://onforb.es/LwVu1O

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Tips to Save Money in your Home Based Business

Tips to Save Money in your Home Based Business | BUSINESS and more | Scoop.it
In Using Utilities and Services. It is more practical for an entrepreneur to use either bundle services or unlimited services. Internet service connection for instance has a promotional DSL bundles that already includes the telephone line. This service is also considered on unlimited use already. With these kinds of services, you will not have to think of your bills when connecting to a client, thus, you have a quality time and better service.


In Using and Purchasing Office Supplies. For office supplies, you can save more if you buy in bulk. You may look for generic brands that are cheaper; however, you should also not compromise on the quality when it is a protocol in your business. For example, if your business needs to be precise about the quality of colors for toners, you should opt for branded ones. Also look for ads of sale and grab the opportunity so you can save. Office supply depots can be a great place to buy cheaper supplies.


Read more: http://bit.ly/JDSx4Y

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Calculate This! 100 Financial Calculators Every Entrepreneur Needs

Calculate This! 100 Financial Calculators Every Entrepreneur Needs | BUSINESS and more | Scoop.it

Woo Hoo... all what we need in our business to be updated with our financial matters. [note mg]


Many entrepreneurs don’t have the luxury of having a separate accounting department, instead doing their own number crunching. It’s not always easy, but you can make it less difficult by making use of the huge number of free financial tools for businesses that are available on the Internet. Here are 100 calculators that can help you get and keep your finances in order.


Business Operations


Don’t get caught off guard by the unexpected financial pitfalls of owning a business. Keep one step ahead with these useful business calculators.


Read more: http://bit.ly/Jr45Ze

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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | BUSINESS and more | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx

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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | BUSINESS and more | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.


Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.


OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.


According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.


Read more: http://on.mash.to/KEHUPX

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Trello - Organize anything, together!

Trello - Organize anything, together! | BUSINESS and more | Scoop.it

An amazing tool to manage tasks with other people around the world. Try it, want it and it's free. [note mg]


Organize anything, together. Trello is a collaboration tool that organizes your projects into boards. In one glance, know what's being worked on, who's working on what, and where something is in a process.


All your projects, all your tasks, all of your team--organized, accounted for, and easily visible at a glance. New users instantly understand the list and card metaphor, and can be working on Trello within minutes.


Read more and try it: https://trello.com/

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OnStartups Beta - Stack Exchange

OnStartups Beta - Stack Exchange | BUSINESS and more | Scoop.it

If you are an entrepreneur or if you want to become one, this site will give you lots of information and the opportunity to ask questions. [note mg]


This is a collaboratively edited question and answer site for entrepreneurs looking to start or run a new business. It's a part of OnStartups.com, a blog on entrepeneurship by Dharmesh Shah. It's 100% free, no registration required.

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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!


With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?


First Of All, What is Responsive Web Design?


In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:


smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.


Read more: http://mz.cm/LI09iS

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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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5 Leadership Behaviors Loyal Employees Trust - Forbes

5 Leadership Behaviors Loyal Employees Trust - Forbes | BUSINESS and more | Scoop.it

Is any relationship ever completely reciprocal? Not really, because one party always wields more power over the other. This is a human behavior dynamic that is tough to ignore, especially when we look deeper at workplace culture and team dynamics. There are leaders and followers, loved ones and lovers, employers and employees. We might like to think equality, common goals and unquestioned commitment are the norm but it simply doesn’t happen. It’s true in personal life and in the workplace.


I recently spent a weekend at a high school graduation where teachers glowingly described the fairly small class as a group of leaders. Although parents and kids basked in the glow of achievement and praise, it was clear that some in the group were more equal than others, more accomplished, more confident and composed. While the speeches were heartwarming they seemed insufficiently realistic: clearly not all in that class are destined for success, and not all will be leaders. Despite what we say as a society about equality, the best we can offer is what seems like a cop out: the promise of equal opportunity.


Read more: http://onforb.es/LyxZX4

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How to Evaluate Guest Post Opportunities

How to Evaluate Guest Post Opportunities | BUSINESS and more | Scoop.it
James Agate presents the unofficial quality rater handbook for guest posting campaigns.


With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting.


Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it's the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they're building links that are Google-proof and then SMACK! they get hit by the update which filters out much of the low-quality guest posting that by then will probably be widespread.


Read more: http://mz.cm/Nywn1E

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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Seth's Blog: The new rules of naming

Seth's Blog: The new rules of naming | BUSINESS and more | Scoop.it

For all those who are about to create their startup, this article about the name of the company is an essential and important. [note mg]


For a long time, I didn't like my name. I spent more than 30 years spelling both my first and last name in school and on the phone. It didn't help that I had a little trouble with my S's when I was a kid.


Of course, now I think it's fantastic that my grandfather overruled my mom when she wanted to name me Scott. (I think he had an issue with the branding of a type of toilet paper, but that's a different story).


Scott's a tough name in the Google world. Mark is even tougher. Michael is probably toughest of all.


We went through a lot of hoops in naming Squidoo. I realized as I was explaining the process to a friend the other day that the same logic applies to any product or service or company in our bottom-up world, so here goes:


Read more: http://bit.ly/K9Anaq

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Bootstrapping a Startup - Business Exchange

Bootstrapping a Startup - Business Exchange | BUSINESS and more | Scoop.it

Since long time you would like to start your own business, but it's the lack of finance is holding you back. Here's an article that will give you the information needed to make it through the bootstrap. An amazing post for everyone who want create their own startup. [note mg]


Bootstrapping a startup refers to starting a small business by funding it yourself or through customer receipts -- without getting any external investment. Companies that go the bootstrapping route have their own set of challenges to overcome. This topic covers the latest news and trends on bootstrapping a startup, including best practices for success.


Bootstrapping a Startup is part of Business Exchange, suggested by Anita Campbell. This topic contains 894 news and 374 blog items. Read updated news, blogs, and resources about Bootstrapping a Startup. Find user-submitted articles and reactions on Bootstrapping a Startup from like-minded professionals.


Read more: http://bit.ly/LtituQ

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8 Rules For Creating A Passionate Work Culture

8 Rules For Creating A Passionate Work Culture | BUSINESS and more | Scoop.it
Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.


Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. At the time, he was the ninth-richest man in the world, worth approximately $19.6 billion. Enough, certainly, to afford a nice lunch. I looked at the soup he was stirring. “It suits me just fine,” he said, smiling.


Thomson understood value. Neighbors reported seeing him leave his local grocery store with jumbo packages of tissues that were on sale. He bought off-the-rack suits and had his old shoes resoled. Yet he had no difficulty paying almost $76 million for a painting (for Peter Paul Rubens’s Massacre of the Innocents, in 2002). He sought value, whether it was in business, art, or groceries.


Read more: http://bit.ly/MI5das

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Whom Should You Hire at a Startup? (Attitude Over Aptitude)

Whom Should You Hire at a Startup? (Attitude Over Aptitude) | BUSINESS and more | Scoop.it

Startups.We know the mantra: Team matters. Is this philosophy exaggerated? Overrated? Cliché? No. Team is the only thing that matters.


Whatever you’re working on now, the half-life of innovation is so rapid now that your product will soon be out-of-date. Your existence is irrelevant unless you continue rapid innovation. Your ability to keep up is dependent on having a great team of differing skills. Individuals don’t build great companies, teams do.


The nature of the Internet and global knowledge is such that even if you’ve stumbled on to a super interesting area of innovation there will be many teams tackling the same problem at exactly the same time. If you develop something novel that catches a spark you’ll have the world gunning for you over night. In this globally connected world product leads disappear in nano-seconds.


Read more: http://bit.ly/J6aoLM

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