What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger | BUSINESS and more | Scoop.it

Imagine you’re having a discussion with a talkative, hyperactive teenager.


The conversation goes something like this …

 

We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …

 

Annoying right? Then why do we so often write our web copy just like that teenager talks?

 

Is there a better way to write a landing page?...