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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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12 Signs That Your Business is Successful

12 Signs That Your Business is Successful | BUSINESS and more | Scoop.it
How do small-business owners know whether they should keep the business open or close up shop?


Running a small business can be confusing. Many owners are just successful enough not to go out of business. The path forward is often unclear. Should they keep the business open in hopes of future success or close up shop?


What is that moment of truth that tells the small-business owner they will be successful? Here are 12 signs that you've got something going beyond survival.


1. Your company earns money while you're on vacation

Going on vacation and earning money at the same time means you have built a company, not just a job...


Read more: http://www.openforum.com/articles/12-signs-that-your-business-is-successful

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The Benefits of Expanding Your Business Into A Global Market

The Benefits of Expanding Your Business Into A Global Market | BUSINESS and more | Scoop.it

The global market and the new online tools open new doors to all marketers in the world. To know how use it is a must and a chalenge for all marketers today and gives so many possibilities to break some limits. This post contain a very interesting approach about this subject [note Martin Gysler]


The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations. The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes. Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years.


Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.


Read  more: http://anisesmithmarketing.com/2011/11/26/the-benefits-of-expanding-your-business-into-a-global-market/

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Your Social Media and SEO Game Plan for 2012

Your Social Media and SEO Game Plan for 2012 | BUSINESS and more | Scoop.it

Every company should have a plan on how to establish themselves professionally on social media, taking into account various parameters such as volume of publication, SEO and organization. This article will give you support to make it more easily. [note Martin Gysler]


Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.


The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.


That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are.

  • choosing the right keywords
  • building a well optimized site with good content
  • building quality backlinks.


Read more: http://bit.ly/zlEenn

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Chuck Bartok's comment, January 25, 2012 5:23 PM
Always great stuff. Thanks Martin
Martin Gysler's comment, January 26, 2012 6:04 PM
Thank you Chuck, I appreciate your continued support!
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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | BUSINESS and more | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:


Some bloggers blog to get published.


Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.


What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com


If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.


Why you should publish a book


With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?


Why even write a book at all? Doesn’t a blog suffice?...

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Martin Gysler's comment, January 6, 2012 12:38 PM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 3:54 PM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 4:27 PM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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How to know what your audience really wants

How to know what your audience really wants | BUSINESS and more | Scoop.it

Your audience does not want your content.

 

Your audience probably does not want to hear from you at all.

 

If you think that because your website looks great that people will want to visit it … think again.

 

What do they really want?

 

Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs.

 

They are looking for answers to questions, advice, and resources that help people like them get the stuff people like them want.

 

When someone seeks out and clicks on your content it is only as a means to that end (even if that need is 10 minutes coffee break entertainment)...

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Sara Smets's comment, December 29, 2011 8:14 AM
Hi Martin you always have great articles. Thanks for sharing!
Gr. Sara
Martin Gysler's comment, December 29, 2011 12:43 PM
Thanks Sara, I'm glad that you find my shares useful! Cheers! Martin
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How to Buy and Sell a Website or Blog, Example Contract Included

How to Buy and Sell a Website or Blog, Example Contract Included | BUSINESS and more | Scoop.it

I’ve bought (and sold) many websites in my history as an entrepreneur and blogger for many different reasons. For some I was simply interested in the IP (intellectual property) that could be used to bolster some existing sites while others were loss-experiments (experiments where I was certain I’d “lose” financially) while others were intended to be improved and sold (or “flipped”).

 

The last reason I’ve done this was to actually build a business and sustain it as a significant source of income. Those purchases are much more rare and take a lot of thought and preparation but when done can become very profitable long-term.

 

The challenge, naturally, is to know what domain and website/blog to purchase and whether or not it’s going to be a good investment based on your needs and your personal goals...

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How cold calling (properly) works better than AdWords

How cold calling (properly) works better than AdWords | BUSINESS and more | Scoop.it

When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online. My mom recently started publishing online courses and my eighty-one year-old grandmother has an iPhone.

 

SEO is extremely powerful, but it takes time. I didn’t know much about marketing and I hadn’t prepared for the kind of lead time necessary to be effective. Search Engine Marketing and online ads on the other hand can be set up in minutes. Anyone can sign up and unleash an AdWords campaign.

 

So, AdWords… How’s that working for ya?

 

I thought I understood AdWords pretty well. I even worked on the AdWords API team as an intern at Google. I logged on, created an account, pumped out a few ads, and began awaiting approval. It was great. I didn’t have to leave the building or make messy pitches to humans. Google could tell me how many people would see the ad in a day...

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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | BUSINESS and more | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...

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You're Wired to Be a Leader

You're Wired to Be a Leader | BUSINESS and more | Scoop.it

Jeff K. is the chief executive of a growing financial services company. So when Warren, a key investor, stopped returning Jeff’s phone calls and emails, Jeff came to me looking for insight...

 

Jeff, a long-term client of mine at the organizational development firm I founded in 1991 to connect brain research to leadership styles, had worked with me on building his leadership strengths using his unique brain profile for years. I already knew he is very personable and gregarious—and quite successful. He has developed work habits that have served him well for more than 30 years as a business owner.

 

So I was pretty shocked when Jeff told me he felt he wasn’t effectively communicating his expertise and Warren’s trust was eroding.

 

We sat down and went over how Jeff’s engrained brain attributes play into his work...

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LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile!

LinkedIn Marketing: 12 Powerful “Must Do” Tips for Setting Up Your LinkedIn Profile! | BUSINESS and more | Scoop.it

LinkedIn has become one of the most powerful Social Media platforms for business, and with simple these simple changes below to your LinkedIn Profile you will quickly create a LinkedIn Marketing Machine. Plan on spending a couple of hours to make these changes to your LinkedIn Profile.

 

Many of you will hopefully already have some of these “Must Dos” in your profile. Others are probably really incomplete. Here’s what I think you must be doing and why (*note: if for some reason any of this violates LinkedIn’s terms of service, I’m not aware of it- so feel free to correct me):..

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The Net Breeds Promiscuity; Hang On To Your Customers

The Net Breeds Promiscuity; Hang On To Your Customers | BUSINESS and more | Scoop.it

I hate to break it to you, but your online customers aren’t as committed as you think they are. They’re just as happy to get into bed with some other brand as they are with you. That’s because the Internet has largely killed brand loyalty – and what’s left is a nomadic and promiscuous audience that rarely gives its devotion to a site or brand for very long.

 

This has been a hunch of mine for some time; I even started a company focused on solving this problem. But it wasn’t until I began crunching the numbers that the enormity of this problem came into full view...

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20+ Helpful Google+ Brand Page Resources for Freelancers | FreelanceFolder

20+ Helpful Google+ Brand Page Resources for Freelancers | FreelanceFolder | BUSINESS and more | Scoop.it

A few weeks ago Google+ rolled out their much anticipated brand pages. These brand pages are intended for company and business use (in contrast to the original Google+ profiles, which had to be registered to an individual).


Many big brands have jumped on the bandwagon and set up their Google+ Pages. Many freelancers have also set up pages for their blogs and businesses. You may be wondering if these pages can help you build and strengthen client relationships.

 

If you haven’t looked closely at the Google+ Page functionality yet, you may be wondering if this feature is for you. While I can’t make up your mind for you, I can provide you with information to help you decide whether a Google+ brand page is right for your freelancing business.

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Change Your Employees' Minds, Change Your Business

Change Your Employees' Minds, Change Your Business | BUSINESS and more | Scoop.it

It's a very interesting approach in this article. Some experiments with monkeys show us how works the brain... I think the human being is not really differtent! [note mg]


Many business leaders don't care why employees do anything as long as they follow the company's rules, processes, cultural norms and laws.

 

But we've found that leaders can create and sustain stronger business results if they understand — and manage — how employees approach their work every day. When employees' thoughts, feelings, and beliefs are aligned with their daily work, they do that work better. Leaders, though, can be squeamish about approaching topics many think are better left to psychologists, so they don't even try to create alignment.

 

In the work underlying Beyond Performance, we found a technique we call 'laddering' that even the most hard-nosed business operators can feel comfortable with; the reason is that it closely resembles the "five whys" approach lean organizations use to get to the root causes of performance problems. Laddering mirrors the five whys, applying it to people's mindsets instead of operational problems....


Read  more: http://blogs.hbr.org/cs/2012/03/change_your_employees_minds_ch.html

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10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog | BUSINESS and more | Scoop.it

The most of time we speak about the "why" and "how" you should start a blog, in this post it's, for one time, different. Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are 10 reasons you might want to hold off on. [note Martin Gysler]


If it wasn't before, blogging is certainly the "it" marketing vehicle of the moment.


A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you're going to be tweeting and updating your status on LinkedIn and all, it's helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.


But that doesn't mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business:


Read more: http://bit.ly/Ax1Hho

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Alternion - And We’re Live!

Alternion - And We’re Live! | BUSINESS and more | Scoop.it

That seems be an interesting tool (I currently testing) to manage your various social media account. Check it out, perhaps it will be useful for you! [note Martin Gysler]


After six months in private beta, we’re happy to announce that Alternion is now live and open for everybody! You don’t need a beta invite anymore, which means no more wait, just a simple sign up or even simpler sign in with one click via Facebook or Twitter.


With Alternion you can bring all your social web and email to one place. You can connect your profiles from Facebook, Twitter, YouTube, Flickr and any of 220+ other services. You can connect your email accounts from Gmail, Yahoo! Mail, Hotmail, AOL and any other IMAP or POP account. Not only can Alternion be your personal aggregation center, but you can also view and comment on updates, photos and videos of your contacts from other networks. We are building Alternion as your ultimate communication center, social address book and much more.


Many of you have asked when you’ll be able to share your Alternion profile with your friends on other networks. The answer is - right now! On your Alternion profile you can collect all of your updates and content from other networks, and share them with your friends from anywhere.


Read more: http://www.alternion.com/blog/2011/11/10/and-we-are-live/

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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | BUSINESS and more | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?


I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.


There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.


A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.


For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.

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FREE Stock Photos | Stock Photo Feeds

FREE Stock Photos | Stock Photo Feeds | BUSINESS and more | Scoop.it

How do I find a free stock photo?


The Ultimate Free Stock Photo Search Tool ad-don for firefox (now also available for chrome) helps you to find any image you need for free. It has access to search over 200 free image sites, and in total helps you get quick and easy access to about half a billion images (yes, that’s billion with a B). The rest of this article discusses the reasons for, uses of and issues surrounding the use of free stock images for your project. If you just want to download it click the big logo and download the free stock photo search addon from mozilla addons or chrome extension gallery.


What exactly is a ‘free’ stock photo?


There are generally considered to be two types of ‘free’ on the internet, most often the distinction is found made by open-source projects and is commonly analogised by the following:


  • Free as in Beer
  • Free as in Speech


This difference is known as Gratis versus Libre: If someone gave you free beer (Gratis), you would have the right to drink it, ie. to ‘use’ it, but not the right to setup a competing brewery producing that same beverage. By comparison free speech (Libre) is the fundamental freedom to share ideas or knowledge gained, so you can do pretty-much anything you like with it...

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5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles

5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles | BUSINESS and more | Scoop.it

As a budding SEO, I’m always keeping an eye out for as many keyword research tools as I can get my hands on. As a frugal college student, I’m especially thrilled to find free tools! It’s been my goal lately to find these diamonds in the rough.


Anyone who’s been in the Internet marketing industry more than a few weeks knows about tools like Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery. However, I wanted to focus more on the underdogs of the keyword research tools.

 

There were three requirements to make it on this list: the tool had to be free, useful, and provide something you can’t get with the full-service tools...

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30 Of The Most Useful Google Products You Should Consider Using Daily

30 Of The Most Useful Google Products You Should Consider Using Daily | BUSINESS and more | Scoop.it

Most of us are using Google and its services everyday. Their search engine, Gmail and Youtube are some the most popular Google products. But how many of you knew that Google has, for example, a tool for creating charts? And if you knew, were you actually using it?

 

Google has dozens of undiscovered, yet excellent products, people don’t know about. In Google Labs itself you can find plenty of useful tools and products for web designers and developers. Furthermore all Google services are free to use and that makes them appealing alternatives to paid products of a similar nature. For example, Google Docs can be a great alternative for Microsoft Office since it’s free, light and easy to use. This article presents 30 useful, practical and smashing products, tools and services from Google that you should consider using daily...

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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | BUSINESS and more | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...

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Conversation Agent: How do You Post More Often?

Conversation Agent: How do You Post More Often? | BUSINESS and more | Scoop.it

This coming Sunday, I will be a guest on Twitter #blogchat, founded and facilitated by Mack Collier.

 

Mack tells me that one of the biggest topic requests from #blogchat participants is how to post more often.

 

He thought participants would really enjoy if I walked them through how I do it.

 

It's not a black and white kind of question -- at least not like the new gmail look.

 

As part of that (especially the research part) we'll talk about how you can use your blog to help establish your expertise in your area...

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It's all about Identifying Your Skills to the Industries

It's all about Identifying Your Skills to the Industries | BUSINESS and more | Scoop.it
There are different ways to deal with skill weaknesses in the working world. It is fairly easy (and common) for a leader who struggles with organization to rely on someone else to keep their schedules and times in line.

 

However, even with this extra help, some skill sets just fit better with certain industries. Many leaders end up in specific industries naturally because of their strongest skills. Those who are unhappy with their business might want to consider moving to a different industry that is more oriented to their strengths...

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What's killing your brand?

What's killing your brand? | BUSINESS and more | Scoop.it
From brand identity expert David Brier, “What’s killing your brand? (And how to kill it before it kills you.) Also known as “How to sell more and live longer.” Premiered at the 2010 American Marketing Association’s Conference in Minneapolis.
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7 Marketing Lessons You Can Learn From The Simpsons

7 Marketing Lessons You Can Learn From The Simpsons | BUSINESS and more | Scoop.it

When was the last time you watched The Simpsons? Probably when you were a kid, right? I know what you’re thinking… it’s a show for children. Although you are right, it doesn’t mean that you shouldn’t watch it because I’ll bet it will teach you a lot about marketing.

 

Over the last 15 years or so of my life, I’ve probably watched a few hundred episodes and I’ve learned a ton. Here are 7 marketing lessons that the have Simpsons have taught me:

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