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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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How to Design an Ecommerce Website Experience Your Shoppers Adore

How to Design an Ecommerce Website Experience Your Shoppers Adore | BUSINESS and more | Scoop.it

Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]


While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.


So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.


First, run the sniff test.


Read more: http://bit.ly/LpBdxo

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39 Web Apps and Tools We Use to Create Websites

39 Web Apps and Tools We Use to Create Websites | BUSINESS and more | Scoop.it

Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.


39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES


MEETING, BRAINSTORMING, STRATEGY
Our initial planning phases are all about collaboration. Here’s what we use to communicate, ideate and put the plan together.


Read more: http://bit.ly/KMGb4d

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Living Self-Employed Online: The Manual They Forgot to Give You

Living Self-Employed Online: The Manual They Forgot to Give You | BUSINESS and more | Scoop.it
February 1st, 2009, was a very memorable day for me. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.


I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. My position in the rat race was actually an awesome one, but it was nothing compared to being my own boss.


As some people here don't care about making their living from the internet, I understand that this post will not be for everybody. However, if you've just made the leap to working for yourself, currently run your own business, or you're looking to make your money online in the future, this article may be just what you need.


13 Lessons from 18 Months of Self-Employment...


Read more: http://lifehac.kr/K0q99M

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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | BUSINESS and more | Scoop.it

Wo Hoo an amazing must-read post [note mg]


The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.


My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!


Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 


Read more: http://bit.ly/IlW1BP

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How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



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lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | BUSINESS and more | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]


I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB


Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.


Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.


Read more: http://bit.ly/HJwiU8

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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

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8 Ways to Make a Reverse Mentorship Work for You

8 Ways to Make a Reverse Mentorship Work for You | BUSINESS and more | Scoop.it
In a constantly changing digital workplace, it pays to team up with younger colleagues to glean tips on social media, mobile apps and more.


A couple weeks ago, when I needed help figuring out how to convert numbers in an Excel spreadsheet into a multiline graph, I turned to an expert: my 23-year-old daughter.


It took her less than five minutes to show me which Excel function to use. A couple of clicks later, the numbers appeared as a perfectly formatted, multicolor, four-line graph.


It's a small example of the kind of reverse mentoring happening in home offices and much larger workplaces all over the country, with workers actively seeking the counsel of their often but not always younger colleagues on technology and other matters.


Read more: http://bit.ly/HGntAq

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How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

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How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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What Have You Done With Q1?

What Have You Done With Q1? | BUSINESS and more | Scoop.it

An excellent article. I love the structured approach who is easy to use for us all. If you follow the advice provided in this post, the things will be done more easely, for sure! [note mg]


Q1, 2012 is in the record books. What…you haven’t accomplished all that you planned; WHAT…hardly anything? Oh, my!


Well, the good news is you’re hardly alone. In fact, you’re in the majority. We really are a species of habitual procrastinators. So, apparently, you fit right in. After all, most of us do like to feel as if we’re one of the crowd.


Now for the bad news, if you had planned to accomplish X, and didn’t, you bargained with the devil. You repeatedly forfeited some portion of your future success, abundance, and/or happiness for some short-term pleasure or comfort. Hardly a fair exchange, although at the time it may have seemed so.


Read  more: http://goalhabits.com/2012/04/01/what-have-you-done-with-q1/#comment-599

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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | BUSINESS and more | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.


Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?


You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”


On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.


But you may have noticed that not every cover image is a home run …


This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.


Read more: http://www.copyblogger.com/timeline-cover-photo/

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Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
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The Recession is A Great Time to Start a Business

The Recession is A Great Time to Start a Business | BUSINESS and more | Scoop.it

Are you ready for the fight?


Recessions are created for people who want follow this trend... why wouldn't you make your own trend and start your own business? An excellent post with some interesting insights and examples. [note mg]


Recessions are the perfect time to start a business: FedEx, Microsoft, Burger King and even GE were started during the recessions the U.S. has experienced over the last century and a half. If you’ve been thinking about starting a new business, the fact that the economy is down should not stop you. In fact, there are many reasons why the national economic situation should encourage you to start a new business now.


You Have Motivation...


Read more: http://bit.ly/L9RTWH

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How to handle chronic complainers

How to handle chronic complainers | BUSINESS and more | Scoop.it

Got any chronic complainers where you work? It seems like every workplace has them – the people for whom the weather is always too warm or too cold, the boss is a jerk, the food is lousy, work sucks and … you fill out the list.


No matter how good things get they still only see the bad – and they go to huge lengths to point it out to everyone around them.


I’m not saying we should outlaw complaining, but workplaces need to do something about the chronic complainers because they tend to make people around them unhappy at work. It’s a fact that negative people are highly contagious and one chronic complainer can easily get an entire department down.


We try many different strategies to deal with complainers – one german IT company even bans whiners from the workplace. Yep – if you have a bad day you are not allowed to come in.


Read more: http://bit.ly/Jqocj2

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Top 10 Ways To Access Blocked Stuff On The Web

Top 10 Ways To Access Blocked Stuff On The Web | BUSINESS and more | Scoop.it
The web is a generally free place, but some sites and services want to make it annoying to navigate and enjoy. Stream any video you'd like, see the sites you need, and get at services you thought were down with these tips.


10. Skip Past Annoying User/Pass Requests

9. Read Articles That Rupert Murdoch Wants You Paying For

8. Change User Agents to Get Around Browser Blocks

7. Get to Gmail When It's Down

6. Get Actually Usable BitTorrent Speeds

5. Get to Sites Taken Down by Traffic

4. Control Computers at Home

3. Download YouTube and Other Flash Videos

2. Access Country-Blocked Streaming TV

1. Roll Your Own Proxy to Access Blocked Sites


Read more: http://bit.ly/Kk2DlG

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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | BUSINESS and more | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

  • Create a LinkedIn Checklist
  • Create a Communications Calendar
  • Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq

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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide | BUSINESS and more | Scoop.it

The difficulty when you're a freelancer, may be the organization of your time. here is an excellent article on the subject which gives many ways to stay on track. [note mg]


Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come with your decision to freelance.


When you work in an office, everything is arranged for you, including your system and timelines, but when it comes to freelancing you need to handle all these responsibilities. Being a freelancer sounds easy and is tempting along with its striking benefits; but it is not as flowery as it seems.


Read more: http://bit.ly/HSWdZ8

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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | BUSINESS and more | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]


Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.


For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page


Brand Pages are created only after logging in to an existing Google+ personal account.


Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/

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Download MakeUseOf Guides

Download MakeUseOf Guides | BUSINESS and more | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]


Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!


To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.


(That's not all! You will also get access to MakeUseOf Cheat Sheets)


Read more: http://www.makeuseof.com/pages/download

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Better Leadership Through Social Media

Better Leadership Through  Social Media | BUSINESS and more | Scoop.it

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Indeed, leadership, like life, is constantly changing and it is important to be open to new things that happen there. [note mg]


"Join a new online network? I'd love to!"


In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I've yet to hear an executive utter those words.


Sometimes that's due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it's painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it's because executives would rather interact face-to-face than keyboard-to-keyboard.


But always, I hear a common concern: How can I add another platform, task list or set of relationships to my already full plate?


Read more: http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html?mod=googlenews_wsj

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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | BUSINESS and more | Scoop.it
Experts sound off....


"What are the biggest mistakes that you find small business leaders make when using social media?"


Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.


Here are the most common complaints.


Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U

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