Top Marketers Look to Invest Big in Social Media | BUSINESS and more | Scoop.it

Companies are hiring, increasing spending and planning improvements for social media efforts.

 

Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.

 

Over the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report. Investments are needed across the spectrum of social media, and the Booz & Co. and Buddy Media study found that social media will become a higher percentage of total digital marketing spend in the next three years...