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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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24 SEO Experts Discuss Links vs. Tweets

24 SEO Experts Discuss Links vs. Tweets | BUSINESS and more | Scoop.it

SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.


Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.


The top SEO experts give us their views on these three issues:


Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?


Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?


Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure?

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | BUSINESS and more | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...

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Facebook Launches "People Talking About This" Metric, Premium Ad Unit & More

Facebook Launches "People Talking About This" Metric, Premium Ad Unit & More | BUSINESS and more | Scoop.it

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool.

 

Facebook emailed us the information about the launches tonight, which coincide with the start of Advertising Week in New York tomorrow. Given it’s a Sunday evening, I’m just going to post what was sent, and we may do a deeper follow up tomorrow.

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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | BUSINESS and more | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.

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Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
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How Twitter is Empowering Businesses

How Twitter is Empowering Businesses | BUSINESS and more | Scoop.it

In this video I interview Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies.

 

In this video, you’ll find the best Twitter tools for your business needs. Laura also gives some great insights into how you can use Twitter to connect with your audience, even offline.

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