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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!


With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?


First Of All, What is Responsive Web Design?


In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:


smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.


Read more: http://mz.cm/LI09iS

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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | BUSINESS and more | Scoop.it

Wo Hoo an amazing must-read post [note mg]


The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.


My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!


Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 


Read more: http://bit.ly/IlW1BP

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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

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Download MakeUseOf Guides

Download MakeUseOf Guides | BUSINESS and more | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]


Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!


To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.


(That's not all! You will also get access to MakeUseOf Cheat Sheets)


Read more: http://www.makeuseof.com/pages/download

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leadership development methods and tips

leadership development methods and tips | BUSINESS and more | Scoop.it

A comprehensive article on the subject. As a leader, it is an must read article. [note mg]


This leadership tips webpage is a general guide to modern ethical progressive leadership. See also the leadership theories article for explanations and summaries of the main leadership theories.


Explaining and understanding the nature of good leadership is probably easier than practising it. Good leadership requires deep human qualities, beyond conventional notions of authority.


In the modern age good leaders are an enabling force, helping people and organizations to perform and develop, which implies that a sophisticated alignment be achieved - of people's needs, and the aims of the organization.


The traditional concept of a leader being the directing chief at the top of a hierachy is nowadays a very incomplete appreciation of what true leadership must be.


Effective leadership does not necessarily require great technical or intellectual capacity. These attributes might help, but they are not pivotal.


Read more: http://businessballs.com/leadership.htm

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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | BUSINESS and more | Scoop.it

Is Pinterest a social media more? That's the question I ask myself every time when a new platform appears on the net. Regarding Pinterest, I think there is actually a reflection to make for all who are active in marketing. This awesome guide will give you some ideas, how you can use it to your advantage. [note Martin Gysler]


HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.


I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?


Well, this guide will help you get started.


What is Pinterest?


Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.


Read more: http://bit.ly/wrHYbN

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From Blogger to Book Author: The 4-Step Guide

From Blogger to Book Author: The 4-Step Guide | BUSINESS and more | Scoop.it

Some bloggers don’t start a blog to make money. They start blogging, because they have a message that the world needs to hear. In other words:


Some bloggers blog to get published.


Recently, I signed a contract with a book publisher. I had always hoped to one day publish a book, but I never thought it would happen in a few months.


What made this possible? In a word: blogging.

Image copyright Lasse Kristensen - Fotolia.com


If you want to go from blogger to book author, you’ll need to do a few things. But the pay-off can be significant.


Why you should publish a book


With the rising popularity of ebooks and self-publishing, why should you go with a traditional publisher?


Why even write a book at all? Doesn’t a blog suffice?...

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Martin Gysler's comment, January 6, 2012 7:38 AM
Hi Chuck, It's a question I am often asked me and..., I do not have a definitive answer on this. I, for one, a Baby-Bommer and I think it is not related to generation, but to humanity in general. Everyone would like always appear in the best light possible, which does not always favor the authenticity. I also think that the social media demonstrate even better the malaise of our society and the lack of commitment of most people on this earth!
Chuck Bartok's comment, January 6, 2012 10:54 AM
Thanks for the response.
Because of realistic parents, my siblings and I were never directed to operate to Please Others, rather be sure we were satisfied with our behavior.
Because, if I am on the right track, it is easier to share Abundance with others.
Self-Interest is different than Selfishness.
I bring up this point to reflect on the fact many have Stories of Benefit to share and if they focused on their personal "greatness" it would be easier to get the Job done.
Martin Gysler's comment, January 6, 2012 11:27 AM
Yes Chuck, I see and I know that each generation change. Sometimes in a good sense and sometimes on a worse way... that's life! Indeed, when people make personal work, it is easier to do something constructive with them, but I also know that for many people, it's only bla bla and serves no purpose. What makes me say that we must choose the world around us. Have a great weekend.
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10 Creative Ways to “Level-Up” Your Presence on Facebook

10 Creative Ways to “Level-Up” Your Presence on Facebook | BUSINESS and more | Scoop.it

I love Facebook – not only because it helps me remember when to wish my friends a “Happy Birthday”, but also because it has been an extremely effective tool for my brand.

 

For example, over the past year Facebook has overwhelmingly been the number one site for referral traffic to SPI:

 

Again, this is for traffic coming to the blog – not necessarily the method that new visitors have found out about me (which is, as I’ve recently found out, through my podcast). In fact, if you look across the row you’ll see that Facebook actually has the lowest percentage in terms of new visits, at 19.05%...

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The 7 Golden Rules for Writing and Editing

The 7 Golden Rules for Writing and Editing | BUSINESS and more | Scoop.it

For the longest time, I was too scared to publish anything on my blog.


I had the debilitating fear of making a mistake – a simple error. What if somebody catches my mistake, corrects it and lets the world know? I would agonize over this problem. I thought my credibility as a Business Writer would be shot to pieces.

 

When you write, you constantly feel the pressure of mastering the art of using commas. You are required to understand the difference between a colon and a semi one, the misplaced modifier, and the rules on splitting the infinitive. Really, who has a brain to for that? Not me, for sure...

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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | BUSINESS and more | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.


The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.


Here’s the complete guide to app marketing that every app owner needs to follow.


Before Launch


Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:


Read more: http://bit.ly/JkeEHT

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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | BUSINESS and more | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]


Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.


For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page


Brand Pages are created only after logging in to an existing Google+ personal account.


Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/

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How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

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Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
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9 Steps to Write Your Ultimate Home Page Headline

This post do not talking gimmicks. It not talking overhyped promises. It talking about a logical approach to writing headlines that will actually take you from [cliché alert] zero to hero in exactly 9 steps... yes that's it [note mg]


A mere 6 to 12 words stand between you and a lower bounce rate.


A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, and even a higher conversion rate.


What are these 6 to 12 words? They’re the words that comprise your home page headline. David Ogilvy told us that 5 times as many people read the headline as the body copy. Robert Stone taught the same. So did Eugene Schwartz and Gary Bencivenga – both insanely brilliant marketers. A/B testers prove time and again that headlines are critical, as this headline test, which resulted in a 10.4% lift in conversion, showed. And every direct response and CRO copywriter has found this to be true: the first headline your visitor sees is the most important copy you’ll write.


Read more: http://blog.kissmetrics.com/ultimate-home-page-headline/

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10 Ways to Become Stressed Starting a Business

10 Ways to Become Stressed Starting a Business | BUSINESS and more | Scoop.it

Start a new business can become a real headache and especially a great source of stress. As you might imagine, this is not the best way to be effective. In this post you will find a guide that tells you what you should avoid in your new business activity to have as little stress as possible. [note Martin Gysler]


I quit my job in 2011 to build my own business. I was in for a bumpy ride – and I knew it. In an effort to obtain results at any cost, l adopted work habits that stressed me out and impacted my productivity.


Thankfully, I have pruned every one of them to a point where I can say that today I’m highly effective and at very healthy levels of stress.


However, in case you want to feel overwhelmed, guilty and stressed when starting your business or freelance practice in 2012, please pay close attention… hey, you may be practicing some of them already!


How to Make Sure You’re Stressed Starting a Business...


Read more: http://bit.ly/xtSWsO

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A Complete Resource Guide to Start a Business in 2012

A Complete Resource Guide to Start a Business in 2012 | BUSINESS and more | Scoop.it

If you're planning to launch a business in 2012, you'll need every last penny you can get your hands on. That's why we put together a guide to free and low-cost resources to help you ease smoothly into the world of entrepreneurship.

 

It's still tough out there. Credit remains relatively tight, and consumers are cautious. So arm yourself with valuable information that will help you to get off to a winning start. We're here to help. Here are the essential steps you'll need to take to get your new business off the ground...

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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | BUSINESS and more | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...

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Writing a Good Resume : A Comprehensive Guide

Writing a Good Resume : A Comprehensive Guide | BUSINESS and more | Scoop.it

As one of the leading job search career site, we’ve been covering resume tips quite a bit on applicant.com. Although searching for jobs using social media platforms has become a norm in today’s fast paced world, the use of resume isn’t going to disappear anytime soon. Resume still serves as the window to a job applicant’s qualifications. Recruiters get hundreds and thousands of resume each month, it’s obvious they can’t go through them all. If a quick glance at the resume doesn’t spark interest, it is sure to land in the garbage.

 

We’ve compiled a comprehensive guide to writing a resume and we believe that this guide will cover everything you need to know. The guide is divided into six section/topics and is fairly long. If you don’t want to go through the entire guide, click on the link below to jump to a particular topic. However, if you are looking to master the skills of writing a resume, we suggest you read the entire guide...

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