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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | BUSINESS and more | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Martin Gysler's insight:

An interesting post if you want to achieve more on Google+.

 

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

 

Let me know what you think and if you have other ideas.

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | BUSINESS and more | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products... You can start right now with your Google+ [note mg]


Taking full advantage of the SEO and PPC benefits associated with a strong Google Plus presence requires creating a complete Google Plus Brand Page. The following post serves as a tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.


For more detail on the SEO benefits of Google+ for individual user accounts, check out AJ Kohn’s amazing and comprehensive post.


Creating a Brand Page


Brand Pages are created only after logging in to an existing Google+ personal account.


Read more: http://www.rimmkaufman.com/blog/google-plus-brand-pages-complete-guide/06042012/

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Your Social Media and SEO Game Plan for 2012

Your Social Media and SEO Game Plan for 2012 | BUSINESS and more | Scoop.it

Every company should have a plan on how to establish themselves professionally on social media, taking into account various parameters such as volume of publication, SEO and organization. This article will give you support to make it more easily. [note Martin Gysler]


Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.


The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.


That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are.

  • choosing the right keywords
  • building a well optimized site with good content
  • building quality backlinks.


Read more: http://bit.ly/zlEenn

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Chuck Bartok's comment, January 25, 2012 12:23 PM
Always great stuff. Thanks Martin
Martin Gysler's comment, January 26, 2012 1:04 PM
Thank you Chuck, I appreciate your continued support!
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11 Ways To Build A Community Around Your Google+ Page

11 Ways To Build A Community Around Your Google+ Page | BUSINESS and more | Scoop.it

Just recently, Google announced the released of Google+ Pages, allowing people to create a Page about their brand, company, or blog. Because we all know the impact Google+ and +1’s have in Google’s search results, you should get a head start on building a community around your page and leave your competitors in the dust.

 

(Note from Caleb: I’ve also included a four-minute video I put together to quickly show you how to create a Google+ page. If you are reading this in an email or via RSS, you can find the full video here. Also, be sure to check out the brand spanking new Google+ pages for Think Traffic and Expert Enough.)...

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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | BUSINESS and more | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.


What is a Ripple


The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
Saberes Sin Fronteras OVS's curator insight, January 29, 2015 10:45 AM

#inteligencia_colaborativa 

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Amazing set of features launched by Facebook since Google + launch

Amazing set of features launched by Facebook since Google + launch | BUSINESS and more | Scoop.it

It’s just over 3 months since Google dropped the bombshell that it was launching their own social network and inevitably the attention immediately switched to Facebook to see what they would do in counter the launch. Facebook were initially quiet but they went in to their famous “Lockdown” phase and started rolling out a whole host of new features many of which were lightly “inspired” by Google +. If anything the launch by Google seems to have helped accelerate the development cycle at Facebook with the main beneficiaries being the end users who are getting an improved service. Whatever way you look at it and despite the fact that Facebook were working on some of this stuff before anyway you can’t but be impressed at the staggering response to the launch of Google + by Facebook…

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Google+: The Latest (and Perhaps Greatest) Platform for Thought Leaders

Google+: The Latest (and Perhaps Greatest) Platform for Thought Leaders | BUSINESS and more | Scoop.it

One of the best ways for a small business to get on the map is to have the CEO and/or other key members of the executive team establish themselves as thought leaders in their industry. A perfect example of this is the fact that you are reading this story on Small Business Trends. The small business experts who contribute to this site are hoping that their insights will pique your interest and encourage you to find out more about them and their businesses.

 

Thought leaders have myriad online avenues in which to broadcast their expertise and, hopefully, use those broadcasts to generate business. With the advent of social media, small business owners and experts now use Facebook, LinkedIn, Twitter and YouTube (among other social media platforms) to get the word out.


Via Mark Mayhew, Gianto Widianto
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5 Reasons Why Brands Should Integrate Google+ With Their Paid Search

5 Reasons Why Brands Should Integrate Google+ With Their Paid Search | BUSINESS and more | Scoop.it
With the connection of AdWords to Google+ Pages via Social Extensions, Google is enticing advertisers to build a presence on the site.


As expected, Google continues to advance its efforts to make Google+ a success as it further integrates the social platform into its core products to encourage adoption and increase activity. With the recent connection of AdWords to Google+ Pages via Social Extensions, Google is enticing AdWords advertisers to build a strong presence on the social site.


By enabling Social Extensions, consumers will be able to see all recommendations a brand has received, whether they are viewing a paid ad, a search result or your Google+ Page. There are currently two types of Social Extensions: Personal and Basic. Personal shows you the number of people within your Google+ Circle who have +1’d your landing page or your Google+ Page, while Basic shows how many people across the web have +1’d your page.


Read more: http://bit.ly/KUBskC

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Download MakeUseOf Guides

Download MakeUseOf Guides | BUSINESS and more | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]


Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!


To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.


(That's not all! You will also get access to MakeUseOf Cheat Sheets)


Read more: http://www.makeuseof.com/pages/download

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20+ Helpful Google+ Brand Page Resources for Freelancers | FreelanceFolder

20+ Helpful Google+ Brand Page Resources for Freelancers | FreelanceFolder | BUSINESS and more | Scoop.it

A few weeks ago Google+ rolled out their much anticipated brand pages. These brand pages are intended for company and business use (in contrast to the original Google+ profiles, which had to be registered to an individual).


Many big brands have jumped on the bandwagon and set up their Google+ Pages. Many freelancers have also set up pages for their blogs and businesses. You may be wondering if these pages can help you build and strengthen client relationships.

 

If you haven’t looked closely at the Google+ Page functionality yet, you may be wondering if this feature is for you. While I can’t make up your mind for you, I can provide you with information to help you decide whether a Google+ brand page is right for your freelancing business.

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How to Create a Google+ Profile Banner in 5 Minutes

How to Create a Google+ Profile Banner in 5 Minutes | BUSINESS and more | Scoop.it
We've found a neat photo cropping tool that will help you create an eye-catching Google+ profile photo banner in five minutes.

 

So take a look through this simple gallery walkthrough. Link us in the comments to any creative uses of the Google+ photo banner you’ve seen — or better still, created on your own!


Via Gianto Widianto, Martin Gysler
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How to Create and Setup Google+ Brand Page for Your WordPress Site

How to Create and Setup Google+ Brand Page for Your WordPress Site | BUSINESS and more | Scoop.it
Do you want to create a Google+ Brand page? Step by step guide on how to create and setup a Google+ Brand page for your WordPress site.


We heard the buzz about Google+ few months back. It was invite only and very limited. They were not allowing any business to join. Some businesses created a profile as a personal account, and they were all banned. Finally Google has given an official go-ahead to all businesses. You can now create your own Google+ Brand page. Don’t believe us? Check out WPBeginner Google+ Brand page to see it for yourself. In this article, we will show you how to create and setup your Google+ Brand page for your WordPress site...

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Direct Sellers: Google+ and the You in Your Brand

Direct Sellers: Google+ and the You in Your Brand | BUSINESS and more | Scoop.it

There are some who want to argue that direct selling isn’t really a “business” and I say that’s not true. It is a business. A small business and a very personal business. I liken it to having a plethora of mini-franchisees growing, developing, dreaming about and selling your product or service. Direct selling has come a long way from its roots more than a hundred years ago. Today, direct sellers have a lot more things at their disposal and in addition to personal one-on-one demonstrations; party plan events or opportunity meetings they are using advanced technology as a way to reach their consumers and get sales.


What’s prevalent in their online toolbox? Social networking sites have become the place to be and be seen in the virtual world, as more and more users are connecting with their friends and building new relationships using social media.

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What’s the Fuss with Google+?

What’s the Fuss with Google+? | BUSINESS and more | Scoop.it
If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network....
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