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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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You As A Brand

You As A Brand | BUSINESS and more | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

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The "Sell Your Expertise" Edition

The "Sell Your Expertise" Edition | BUSINESS and more | Scoop.it
The "Sell Your Expertise" Edition - Links to multiple spots online where you can sell your expertise.

 

One of the least expensive items to sell online is your expertise. You already have have it, there are likely folks who want it and, perhaps most importantly, you have a great way to deliver it via the Internet.


Or do you? Delivery of expertise online, especially if you want to get paid for it, is one of the trickier roadblocks that face infopreneurs, folks like you who want to package and sell knowledge and know-how...

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5 Simple Principles for Becoming an Expert

5 Simple Principles for Becoming an Expert | BUSINESS and more | Scoop.it
  • There aren’t shortcuts.
  • Merely direct paths.
  • Most people don’t take them, because they frighten us.
  • Things that look like shortcuts are usually detours disguised as less work.
  • Seth Godin

For the past month, I’ve been studying people who have become skilled and knowledgeable enough to be called “experts” in preparation for the launch of a new blog.


I’ve interviewed experts, spent time with them and have asked them whether shortcuts exist to becoming an expert (and received some incredible responses like the one from Seth Godin above). I’ve even read books by people who study success and expertise (expertologists?)...

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5 Ways to Sell Your Expertise Online

5 Ways to Sell Your Expertise Online | BUSINESS and more | Scoop.it
As a small business owner or entrepreneur, the lessons you learn are valuable.

 

November 23, 2010
As a small business owner or entrepreneur, the lessons you learn are valuable. Not only will those lessons help you succeed in your core business, but that expertise has value for your peers. Sharing your expertise and becoming a thought leader in your industry can help you to attract new customers and develop lucrative, long-term business relationships.

 

Beyond that, however, your expertise can also be utilized as a separate revenue stream in its own right. In 2008, the folks at software company 37signals announced that they had turned their expertise into revenue streams worth more than three quarters of a million dollars in just a couple of years. Here are five ways that you can follow in their footsteps and leverage your existing expertise too...

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