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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Networking - A Haiku Deck by Martin Gysler

Networking - A Haiku Deck by Martin Gysler | BUSINESS and more | Scoop.it
Today, it is important to understand that only a strong network will lead you to success. In this short presentation, you will find some simple points, but essential, to feel more comfortable.
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Martin Gysler's curator insight, November 24, 2014 8:48 AM

Let me know how you were able to practice, and the results obtained.

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Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog

Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog | BUSINESS and more | Scoop.it

There's a serous disconnect between companies and potential employees in the United States—one that may be holding our entire economy back. And, contrary to the conventional wisdom, it's a problem that has been caused—and can only be cured by—companies. So says Peter Cappelli in his 2012 book Why Good People Can't Get Jobs. 

 

In Cappelli's view of the state of the modern employment landscape, there are several issues preventing companies from finding the talent they need—and none of them are related to the conventional cries from businesses and the media about a lack of talent in the pool, or the failure of the American education system to turn out people with appropriate skills. 

Martin Gysler's insight:

The problem, reported in this excellent post, is experienced by many people around the world, not only in the United States. It explains, inter alia and in simple terms, why the automatic filtering does not work.

 

Peter Cappelli points the finger of blame at two major, and interrelated, factors: the process that companies are using to identify potential hires, and their refusal to offer training or onboarding time for new employees.

 

This comment who say: "As long as computers are doing the filtering, human judgment and risk-taking is minimized, and employees are expected to already come with a full and complete toolkit, we will live with a paralyzed, constipated economy that does not facilitate moving promising candidates into new positions." is another problem, who brings another element who complicate life from job seekers.

 

Cappelli concludes with the observation that: "The time has finally come for employers to develop a more realistic sense of what their own interests are with respect to workforce issues and what best serves both their interests and the well-being of society as a whole."

 

In my opinion, our system needs to change its HR approach that can have fatal consequences for the future of the economy.

 

What is your opinion about it?

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Jacob Maddox's comment, May 11, 2013 10:35 PM
Cappelli's view is right on. The HR systems of most US companies, which could be also said of global international businesses is riding the fast train to failure. Computers will not allow a fantastic potential employee to get in front of the decision makers of the position, if their resume does not match the computers screening process. In my opinion we need to get back to old fashioned screening of meeting either in person or through live web session to analyze and determine the capacity and skill sets that matter to the company.
Martin Gysler's comment, May 12, 2013 5:07 AM
Jacob, your opinion is the same as many people in the world. Maybe someone will hear you ;-)
Veenaga Bhushan's curator insight, June 5, 2013 9:39 PM

Good people never go merry go round to make their immediate destiny, they wait for the person, who identifies the diamond when it is in the core.

 

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Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus

Amanda Blain: » 10 Steps to Developing A Niche Following on Google Plus | BUSINESS and more | Scoop.it
Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.
Martin Gysler's insight:

An interesting post if you want to achieve more on Google+.

 

I totally agree with Amanda Blair, it is very important to have a clear strategy and do the right things to be successful.

 

Let me know what you think and if you have other ideas.

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malek's curator insight, April 23, 2013 6:40 PM

a down-to-earth approach

Rim Riahi's curator insight, April 25, 2013 6:54 AM

Bring people whom you have interacted with into the conversation by using a simple “+Amanda Blain have you tried this wine?” Also remember to +1 people who comment on your posts, as a ‘thank you’.

Martin Gysler's comment, April 25, 2013 7:28 AM
In my opinion it's important to have a pragmatic approach and a clear strategy to achieve goals in social media. In this sense I agree with you Malek as well as with Dawn.
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Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today | BUSINESS and more | Scoop.it
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero.
Martin Gysler's insight:

To choose the best platforms for your business, or those from your customers, it is very important to analyze what are the advantages of each. This post will give you some ideas on this and also if you can eliminate one or the other who are useless to invest more time in the others.

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KPI Examples: Top Financial and Banking Metrics | Klipfolio. The KPI Dashboard - Evolved

KPI Examples: Top Financial and Banking Metrics | Klipfolio. The KPI Dashboard - Evolved | BUSINESS and more | Scoop.it

Financial KPIs and metrics are the ultimate measure of your organization's performance, whether your business is small or large. These are the measurements your stockholders, potential investors, and customers will use when assessing the performance of your business. That's why these financial metrics are an integral part of any executive or enterprise dashboard. By providing decision-makers with the right data, they can direct business initiatives more confidently to improve the performance and profitability of the entire organization.

 

To help get you started on your executive dashboard, we've put together a list of the top 10 financial ratios and metrics your business should monitor.

Martin Gysler's insight:

An interesting and useful tool. Test the free 14-Day Trial.

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Vincenzo Storti's curator insight, March 20, 2013 7:39 AM

Indicatori finanziari. Molto utili.

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Business Model You

A quick presentation about Business Model You, the book where you learn how to ask the right questions to find the perfect job
Martin Gysler's insight:

A very useful book to drawing your new job, career or start-up or even a personal plan. I love this book.

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David Hain's curator insight, January 10, 2013 8:57 AM

A template for career choice and more, very useful.

Martin Gysler's comment, January 11, 2013 8:08 AM
Yes David, it's also my opinion.
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Tweeting for Your Success

Tweeting for Your Success | BUSINESS and more | Scoop.it
Why is Twitter key to your success?With more than 140 million active users (over 60% of whom are mobile users), 400 million Tweets sent per day, and over 400 million monthly unique visitors to
Martin Gysler's insight:

Perhaps you ask, "How can I be more successful with my tweets?" Of course, everybody does, or should do his best. I like this post on this issue and the good advice by Peter Guber. Did you have any other ideas or comments on the subject?

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Martin Gysler's comment, December 30, 2012 6:35 PM
Is amen an idea... ;-)
Mercor's curator insight, January 2, 2013 5:01 AM

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Catherine Luense's curator insight, January 25, 2013 6:16 AM

A must read!

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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | BUSINESS and more | Scoop.it

Maybe you will be surprised when you read this post. It speak about content marketing and the idea we (almost all people) have on this topic. Yes, it’s really interesting what Leo Widrich from BufferApp said. He has another approach what content marketing mean for a startup, I like it and you? [note Martin Gysler]

 

Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? With that in mind, we created the Lean Content Marketing meetup.

 

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

 

Read more: http://leancontentmarketing.tumblr.com/post/36719728991/5lessonslearnedfromcontentmarketing

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Tiana Martin's comment, December 30, 2012 10:43 AM
great tips..........
Martin Gysler's comment, December 30, 2012 6:34 PM
Indeed Tiana ;-)
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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | BUSINESS and more | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99

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Going Global by Going Local: Why localization improves engagement - Brian Solis

Going Global by Going Local: Why localization improves engagement - Brian Solis | BUSINESS and more | Scoop.it

Starbucks and Blackberry, for example, has understands that country pages that featured localized content in addition to the global initiatives fostered interaction as much as 10 – 15x than those which featured English-only content. Maybe it's time for everyone to do something on this way. I see the difference, since I publish in several language on my Facebook, fan page, and you? OK, this is not an issue for people who speak only one language in their country or who are not active internationally. [note Martin Gysler]

 

The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing reliance on one prevailing strategy is just the beginning. In any web strategy, including social and also mobile media, localization is king.

 

Read more: http://www.briansolis.com/2012/01/digital-localization-optimizes-global-strategies-to-improve-experiences-and-results/

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Productivity the Richard Branson way

Productivity the Richard Branson way | BUSINESS and more | Scoop.it

I think Richard Branson has proved that his six secrets to success, can bring someone on the way to success. [note Martin Gysler]

 

If there’s one thing that Richard Branson clearly has in abundance, it’s get up and go. You need only look at his travel schedule for this week (Haiti, Warsaw, Cairo, Mumbai and Delhi – honest!) to realise that productivity has played a large part in his and Virgin’s success over the years.

 

With this in mind Rob Rawson from Biz 3.0 has managed to crack his secrets to productivity into six key areas. It certainly makes for some interesting reading, have a look and see if there’s something which you can pick up:...

 

Read more: http://www.virgin.com/entrepreneur/blog/productivity-the-richard-branson-way?goback=%2Egde_1979097_member_178066495

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10 Reasons Why Project Managers Should Write a Blog

10 Reasons Why Project Managers Should Write a Blog | BUSINESS and more | Scoop.it

It was my own manager who first suggested to me to write a blog. Company cutbacks had added project management duties to my position. By following this advice, I soon discovered why daily blogging is such a good idea.


Having a blog has helped me in project management immensely. Blogging helped me keep track of all aspects of the project, allowing me to take on more projects. It was not unheard of to have a dozen or more projects on my desk at the same time. I wrote a blog entry for every one of them every workday, and answered the associated comments.


Read more: http://bit.ly/NYC23D

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8 Rules For Creating A Passionate Work Culture

8 Rules For Creating A Passionate Work Culture | BUSINESS and more | Scoop.it
Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.


Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. At the time, he was the ninth-richest man in the world, worth approximately $19.6 billion. Enough, certainly, to afford a nice lunch. I looked at the soup he was stirring. “It suits me just fine,” he said, smiling.


Thomson understood value. Neighbors reported seeing him leave his local grocery store with jumbo packages of tissues that were on sale. He bought off-the-rack suits and had his old shoes resoled. Yet he had no difficulty paying almost $76 million for a painting (for Peter Paul Rubens’s Massacre of the Innocents, in 2002). He sought value, whether it was in business, art, or groceries.


Read more: http://bit.ly/MI5das

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10 Problems at the Start of Innovation

10 Problems at the Start of Innovation | BUSINESS and more | Scoop.it

Many things can go wrong during the process of creating new products, services or business models. Let me give you ten examples from my own experience. You may recognize this as an array of all too familiar scenarios. If so, rest assured, you are not alone.

 

1. We´re not sure what we want.

Ideation of new products and services happens ad hoc, usually at a time when a problem arises or the turnover decreases suddenly or when a competitor enters the market unexpectedly. The first question is: “What now?” Then the creed becomes: “We’ll get Smith to create a list.” From this moment it becomes clear that any current strategic business plans no longer provide much direction for innovation. Ultimately, the lack of clear directives leads to random thought processes and frustration. Frustration because the management, further down in the innovation process, decided to concentrate on something else than what you were focusing on before.

Martin Gysler's insight:

Maybe this post will give you a new motivation to go ahead.

Your opinion interest me!

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Martin Gysler's comment, June 5, 2013 4:50 AM
Ally: in this post you'll find more informations and solutions: http://www.linkedin.com/today/post/article/20130520082552-206580-the-66-point-innovation-checklist?goback=%2Empd2_*1_*1_*1_*1_%2F20130514063837*5206580*510*5problems*5at*5the*5start*5of*5innovation&trk=prof-post
Ally Greer's comment, June 5, 2013 10:55 AM
Love this post, Martin! Thanks for sharing :)
Martin Gysler's comment, June 6, 2013 2:06 AM
You're welcome Ally, I hope it'll help you :-)
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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | BUSINESS and more | Scoop.it
Andrew Grill talks about why you need a Social Business Strategy.

 

So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.

Martin Gysler's insight:

This post from Andrew Grill (CEO of Kred) is based on the recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”.

 

Andrew analyzing the situation very well, and gives us an interesting and "simple" approach, which is important in a business strategy in the social business field. If you have already a good strategy for your business, maybe this post will provide you some useful informations more.

 

Do you have any other points to add?

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Progressive training's curator insight, March 25, 2014 12:34 PM

Why Your Company Needs A Social Business Strategy

#Social Media in Business

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Promoting yourself in the digital age

Promoting yourself in the digital age | BUSINESS and more | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.

Martin Gysler's insight:

"I just don't want to be in the spotlight. I want people to interact with my business, not with me." ... Perhaps it is not the best way to create a successful social networking activity.

 

Today, people want talk with people, not with impersonal business names. This is a fact and should animate every business owner to give a personal touch to their online activities.

 

Have you the same feeling about it?

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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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8 Ways to promote your online courses - TalentLMS Blog

8 Ways to promote your online courses - TalentLMS Blog | BUSINESS and more | Scoop.it
Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.

 

Apart from using compelling content, you can support your eLearning activity with a series of other actions.

 

When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things.

Martin Gysler's insight:

If you want sale your online courses, maybe you should read this post, it'll give some interesting ideas.

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Sigrid de Kaste's curator insight, March 28, 2013 7:13 PM

Interesting path to pursue...take a closer look at this

Martin Gysler's comment, March 30, 2013 10:46 AM
Certainly a good idea Sigrid ;-)
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Facebook Pages Are a Bad Investment for Small Businesses - Forbes

Facebook Pages Are a Bad Investment for Small Businesses - Forbes | BUSINESS and more | Scoop.it

In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.

 

The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.

 

Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.

Martin Gysler's insight:

An interesting analyse on Facebook marketing for small businesses.

 

I agree with the author, that a small business shouldn't invest in promotion option, it's indeed to expensive.

 

What is your opinion ?

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Catherine Luense's curator insight, January 25, 2013 6:11 AM

I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well?

Martin Gysler's comment, January 26, 2013 10:56 AM
Catherine thank you for your information. It's interesting to hear that you had problems with the conversion of your Facebook profile. I had never heard this information, maybe because I've never done this work for me or another. With regard to marketing opportunities, they may vary depending on the target audience. To say that Twitter is better than Facebook or another platform, remains difficult in my opinion.
Martin Gysler's comment, January 26, 2013 11:00 AM
Of course Ted, it's also an approach. I think everyone should make his choice according to his opinion.
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What If You Don't Want to Be a Manager?

What If You Don't Want to Be a Manager? | BUSINESS and more | Scoop.it

Seventy-six percent of employees don't want their boss's job. So what's their career path?

 

Imagine that you've invested years of blood, sweat and tears at work, and have successfully climbed the corporate ladder, only to wake up one day and realize that you sort of hate what you're doing. Sure, you used to love it, and the more successful you became, the higher up the ranks of management you went. But now, instead of doing the hands-on work that you loved, you find yourself buried in managerial tasks like budgeting and supervising people that leave you feeling numb at best. You find yourself in the ironic position where all your hard work and success have landed you in a job that leaves you feeling empty, frustrated, and unfulfilled. That's what happened to me. But how? Or better yet, why?

Martin Gysler's insight:

Are you on track in your career? If not, or if you are not sure, this post will give you an interesting insight into the different possibilities to change something.

 

The author explains that she was on the wrong track and has made the necessary changes to find his way, an excellent article.

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Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World | BUSINESS and more | Scoop.it
Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013
Martin Gysler's insight:

An interesting approach from social network. This post makes the point on the various possibiities to improve team work through social media, and gives some useful advices. >>>
 

2013 maybe an unlucky year for those with a superstitious nature. But for anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck. Follow these 13 tips to ensure social business success in 2013. >>>
 

Read more: http://www.businesscomputingworld.co.uk/lucky-for-some-13-tips-for-enterprise-social-networking-success-in-2013/

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Building Your LinkedIn Network

Building Your LinkedIn Network | BUSINESS and more | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417

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Tiana Martin's comment, December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 6:33 PM
thanks for the information Tiana, I'll check it out.
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To Succeed in Sales, Suspend Your Self-Interest

To Succeed in Sales, Suspend Your Self-Interest | BUSINESS and more | Scoop.it

Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]

 

 

Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.

 

To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).

 

Read more: http://www.forbes.com/sites/dorieclark/2012/11/11/to-succeed-in-sales-suspend-your-self-interest/

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Nuava Solutions's curator insight, December 19, 2012 10:47 AM

For more information on Online Solutions, please visit our website or contact us.

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A LinkedIn experiment for the next 30 days

A LinkedIn experiment for the next 30 days | BUSINESS and more | Scoop.it

That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]

 

Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:

 

- Amplify our social presence
- Enhance our network reach and level of influence
- Improve our network engagement
- Be more readily findable, for the products and/or services we offer

 

Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz

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Nuava Solutions's curator insight, December 18, 2012 5:30 PM

For more information on Online Solutions, please visit our website or contact us.

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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | BUSINESS and more | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx

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46 Ways To Start A Business With No Money

46 Ways To Start A Business With No Money | BUSINESS and more | Scoop.it

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?


Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!


The three basic strategies to starting a business without much money are:

  • Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.
  • Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)
  • Using some neat tricks and little known deals below.


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Slavica Bogdanov's comment, June 6, 2012 9:06 AM
Great advice as usual. Thanks for posting this!
Martin Gysler's comment, June 6, 2012 4:18 PM
Thanks Slavica... it's a great one and very actual :)