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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch:
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | BUSINESS and more |

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  


As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.

Martin Gysler's insight:

Gamification is a very important tool to obtain better engagement from followers, customer or clients.


What is your opinion about this matter?

Martin Gysler's comment, April 19, 2013 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment, April 19, 2013 11:01 AM
Great David, I look forward to your feedback at the end of the course.
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The Rules of Smarter Engagement - Brian Solis

The Rules of Smarter Engagement - Brian Solis | BUSINESS and more |

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.


More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. This post tackles some of the recurring questions we received on Twitter.


Q1: Whenever I hear about strategies, or when I present myself, I always get the feeling that Lewis Carroll said it best: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat...

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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | BUSINESS and more |

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.


Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | BUSINESS and more |
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.

It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

Are You a Hyper Active Social Media Participant?...

Read more:

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Social Engagement is the Way Forward for SEO

Social Engagement is the Way Forward for SEO | BUSINESS and more |

SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.


Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.


A change in tack


Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google...

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Does Facebook Fan-Gating Hurt Facebook Engagement?

Does Facebook Fan-Gating Hurt Facebook Engagement? | BUSINESS and more |

Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.


It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?


What is Fan-Gating?
Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.


The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here...

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