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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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How to Design an Ecommerce Website Experience Your Shoppers Adore

How to Design an Ecommerce Website Experience Your Shoppers Adore | BUSINESS and more | Scoop.it

Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]


While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.


So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.


First, run the sniff test.


Read more: http://bit.ly/LpBdxo

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10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | BUSINESS and more | Scoop.it

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...

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