There are some who want to argue that direct selling isn’t really a “business” and I say that’s not true. It is a business. A small business and a very personal business. I liken it to having a plethora of mini-franchisees growing, developing, dreaming about and selling your product or service. Direct selling has come a long way from its roots more than a hundred years ago. Today, direct sellers have a lot more things at their disposal and in addition to personal one-on-one demonstrations; party plan events or opportunity meetings they are using advanced technology as a way to reach their consumers and get sales.
What’s prevalent in their online toolbox? Social networking sites have become the place to be and be seen in the virtual world, as more and more users are connecting with their friends and building new relationships using social media.