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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

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10 Steps to Successful Social Networking

10 Steps to Successful Social Networking | BUSINESS and more | Scoop.it

[ For practical reasons, I decided to integrate the contributions from the "SOCIAL NETWORKING skills" topic here - 01-27-2012 ]  Martin Gysler


Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.


That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.


1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? 


Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/

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Progressive training's curator insight, November 25, 2013 10:44 AM

10 Steps to Successful Social Networking 

 

#social #networking

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10 Simple Ways to Turn Your Followers Into Customers

10 Simple Ways to Turn Your Followers Into Customers | BUSINESS and more | Scoop.it

I Have Followers…NOW WHAT? Yes, that's a good question! Indeed, if you want created business with your blog or/and website, the advices from this blog post from Kim Garst, could be very useful for you. Let me know, if you would, what you think about. [note Martin Gysler]


As an entrepreneur, gaining social media followers or fans is only the first step. Building relationships with your audience that converts to sales is the real key to monetizing your social media connections.


10 simple and easy to follow tips that will help you turn your followers and fans into paying customers…


1. A Little Research Goes A Long Way!


As your followers grow, set aside time to find out who they are, and what they care about. What do they do for a living? What do they like? What worries them? What are their needs? Do they personify your ideal client?


This tip is important for two reasons. First, you can personalize your connection with your follower. Comment on something they’ve written. A comment that takes you 30 seconds to write may last a lifetime in the mind of the customer...


Read more: http://kimgarst.com/10-simple-ways-to-turn-your-followers-into-customers

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Chuck Bartok's comment, February 6, 2012 1:16 PM
You have a knack for finding Hot Property! Thanks Martin
Martin Gysler's comment, February 6, 2012 3:58 PM
Thank you Chuck. I'm glad that you like the post and if it is useful for you :-)