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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | BUSINESS and more | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.


Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.


In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:


“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...

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How to Convert Website and Blog Traffic into Paying Customers | Jeffbullas's Blog

How to Convert Website and Blog Traffic into Paying Customers | Jeffbullas's Blog | BUSINESS and more | Scoop.it

Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but they are not buying?
Traffic is one thing, turning that traffic into sales is another.


So how do you convert those leads and traffic so they become loyal and paying customers?
Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer.

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The Net Breeds Promiscuity; Hang On To Your Customers

The Net Breeds Promiscuity; Hang On To Your Customers | BUSINESS and more | Scoop.it

I hate to break it to you, but your online customers aren’t as committed as you think they are. They’re just as happy to get into bed with some other brand as they are with you. That’s because the Internet has largely killed brand loyalty – and what’s left is a nomadic and promiscuous audience that rarely gives its devotion to a site or brand for very long.

 

This has been a hunch of mine for some time; I even started a company focused on solving this problem. But it wasn’t until I began crunching the numbers that the enormity of this problem came into full view...

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Business Leadership: Do You Have What It Takes?

Business Leadership: Do You Have What It Takes? | BUSINESS and more | Scoop.it

What is the key to great business leadership? It may be different for every individual. But certainly leadership is an important ingredient in entrepreneurial success. In this roundup, we look at some ideas about leadership, some case studies and some things entrepreneurs need to know to run their businesses. Do you have what it takes for great business leadership?

 

Leadership Qualities

Being a great leader: Do you have what it takes? Being an entrepreneur often means being a great leader, at least on some level...

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