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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates

Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates | BUSINESS and more | Scoop.it

If you’re blog is your “business” and it doesn’t convert, you don’t have a business!


How’s that for the start of a blog post? I know – not very encouraging, especially if you’ve been struggling with the concept of conversions recently.


Don’t worry, by the end of this blog post, you’ll know what you need to do to increase your conversion rates now!


In an interview with Derek Halpern, creator of Social Triggers, he shared five tips with me that anyone can use to increase your blog’s conversion rates, and I want to share them with you.


But before I do so, I would like to answer two questions . . .

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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | BUSINESS and more | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...

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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | BUSINESS and more | Scoop.it

Are you wondering why your social media efforts aren’t working?


Social media success sometimes appears arbitrary.


Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”


Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.


If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components...

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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | BUSINESS and more | Scoop.it

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.

 

Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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