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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch:
Curated by Martin Gysler
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Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!!

The 10 Questions Every Content Creator Must Ask

The 10 Questions Every Content Creator Must Ask | BUSINESS and more |

There are some things you must get out of every interview.

There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have never said before (I smell exclusive!), but none of that matters if you make a mistake when it comes to the raw facts about who you are featuring. Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. I've had countless instances where my name is spelled wrong, my title is wrong, the company I work for is not written correctly or they explain my role inaccurately. In fact, there have been multiple instances where multiple inaccuracies were present. Yes, the old adage, "the only bad press is an obituary," still very much rings true, but all credibility is lost if you don't get the basics right.

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Rescooped by Martin Gysler from Social Media Content Curation!

New Research Finds the Curation vs Creation Sweet Spot | Convince & Convert

New Research Finds the Curation vs Creation Sweet Spot | Convince & Convert | BUSINESS and more |

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services.

This act of finding good content and sharing it is known as content curation.


Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.
But…isn’t promoting your own content akin to talking about yourself? And isn’t that rude, and thus ineffective?

This creation-vs-curation paradox inspired me to look for some answers in the data.

- Analyzing 150,000 Social Media Posts;

- Examining Typical Sharing Behavior;

- Which Works Best, Curation or Creation?

- Part of a Balanced Social Media Diet;

- The Creation and Curation Sweet Spot....

[read full article]

Via Giuseppe Mauriello
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