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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | BUSINESS and more | Scoop.it

Maybe you will be surprised when you read this post. It speak about content marketing and the idea we (almost all people) have on this topic. Yes, it’s really interesting what Leo Widrich from BufferApp said. He has another approach what content marketing mean for a startup, I like it and you? [note Martin Gysler]

 

Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? With that in mind, we created the Lean Content Marketing meetup.

 

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

 

Read more: http://leancontentmarketing.tumblr.com/post/36719728991/5lessonslearnedfromcontentmarketing

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Tiana Martin's comment, December 30, 2012 10:43 AM
great tips..........
Martin Gysler's comment, December 30, 2012 6:34 PM
Indeed Tiana ;-)
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Content Marketing: The Entrepreneur's Most Productive Task

Content Marketing: The Entrepreneur's Most Productive Task | BUSINESS and more | Scoop.it

As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?


It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…


Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.


Overwhelm is driving you nuts.


Think you need to sharpen your focus? Probably not.


Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

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Conversation Agent: How do You Post More Often?

Conversation Agent: How do You Post More Often? | BUSINESS and more | Scoop.it

This coming Sunday, I will be a guest on Twitter #blogchat, founded and facilitated by Mack Collier.

 

Mack tells me that one of the biggest topic requests from #blogchat participants is how to post more often.

 

He thought participants would really enjoy if I walked them through how I do it.

 

It's not a black and white kind of question -- at least not like the new gmail look.

 

As part of that (especially the research part) we'll talk about how you can use your blog to help establish your expertise in your area...

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7 Fatal Flaws To Avoid When Marketing Content

7 Fatal Flaws To Avoid When Marketing Content | BUSINESS and more | Scoop.it

If you follow me on Twitter or any other social network I am active on, you may have noticed I share a lot of content written by other people and companies.


I have a lot of high profile contacts and a solid following of my own. That means that I have a fair share of “hits” when sharing things – things that go viral. The kind of viral that can result in a web site running out of bandwidth or just having too many connections...

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The Secret to Attracting 1,000 True Fans

The Secret to Attracting 1,000 True Fans | BUSINESS and more | Scoop.it

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?


I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.


There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.


A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.


For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for you to release it. They refresh the “coming soon” page. They comment on every post. They tell everyone they can about what you do.


1,000 is good because it’s a number that we can wrap our minds around. It seems like a stretch, but it also seems doable. You can convert one true fan a day if you’re really on your game.

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5 Content Marketing Resolutions (That You Might Actually Keep)

5 Content Marketing Resolutions (That You Might Actually Keep) | BUSINESS and more | Scoop.it

The resolution bandwagon is full of false hope and empty promises at the beginning of every year.

You’ve got the classic “I will lose X number of pounds before bathing suit season” and “I will save more money this year (and stop buying so many video games.)”

 

Sure, those resolutions are good hearted but many fall to pieces well before the Super Bowl. So with so many failed attempts, why do we still bother? Because we hope one year they might magically stick.

 

Unfortunately, magic has nothing to do with it. So instead of focusing on unattainable goals we hope we’ll achieve, why not focus on reachable goals and make this New Year count?...

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Martin Gysler's comment, December 25, 2011 4:46 AM
Yes, you're right Chuck. But, many business has not seen yet the advantage from social media and networking for their businesses. Before they invest time in this area they must be convinced from the utility. Thank you for your comment!
Chuck Bartok's comment, December 25, 2011 11:26 AM
We have been conducting Introductory seminars in our small towns. Have assembled several simple Presentation on the WHY and How to. We offer our services in any capacity from the HOW TO DVD's our complete management.
Clients who have been on board for past couple years are VERY pleased with added sales and profits.
Really appreciate your sharing such great information.
Martin Gysler's comment, December 25, 2011 12:09 PM
You're welcome Chuck. I'm sure that there is a lot of potential in this area and you doing well to propose this kind of seminars. Happy Holidays. Cheers!
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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | BUSINESS and more | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | BUSINESS and more | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...

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