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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Content Marketing: The Entrepreneur's Most Productive Task

Content Marketing: The Entrepreneur's Most Productive Task | BUSINESS and more | Scoop.it

As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?


It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…


Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.


Overwhelm is driving you nuts.


Think you need to sharpen your focus? Probably not.


Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

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Conversation Agent: How do You Post More Often?

Conversation Agent: How do You Post More Often? | BUSINESS and more | Scoop.it

This coming Sunday, I will be a guest on Twitter #blogchat, founded and facilitated by Mack Collier.

 

Mack tells me that one of the biggest topic requests from #blogchat participants is how to post more often.

 

He thought participants would really enjoy if I walked them through how I do it.

 

It's not a black and white kind of question -- at least not like the new gmail look.

 

As part of that (especially the research part) we'll talk about how you can use your blog to help establish your expertise in your area...

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Best Practices for Hiring the Perfect Content Writer

Best Practices for Hiring the Perfect Content Writer | BUSINESS and more | Scoop.it

It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks.


How do you then sort the casual writer, who can spin a clever line every 1,000 words from the intense savant who feels out the topic, does peripheral study from a place of passion, and provides quality prose nearly every time?


There are several ways to sift through applicants, and then even more methods to sort through people once you have the opportunity to meet in person. This article will cover a few foolproof methods to find writers who understand English grammar, as well as social networks and web humor...

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The 10 Questions Every Content Creator Must Ask

The 10 Questions Every Content Creator Must Ask | BUSINESS and more | Scoop.it

There are some things you must get out of every interview.


There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have never said before (I smell exclusive!), but none of that matters if you make a mistake when it comes to the raw facts about who you are featuring. Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. I've had countless instances where my name is spelled wrong, my title is wrong, the company I work for is not written correctly or they explain my role inaccurately. In fact, there have been multiple instances where multiple inaccuracies were present. Yes, the old adage, "the only bad press is an obituary," still very much rings true, but all credibility is lost if you don't get the basics right.

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Content Based Link Building

Content Based Link Building | BUSINESS and more | Scoop.it

Ah, apparently, SearchLove saved the best for last—content! Okay, so I may be a little biased. I have to admit, I’m also really stoked about hearing Wil Reynolds speak for the first time. I’ve heard he’s a fantastic speaker. [No pressure, Wil! ;-)] But I’m also really looking forward to this session because the discussion about content marketing has been pretty hot lately, and I’m interested to hear Wil’s take on it, and I bet you are, too. Let’s listen in.


Wil starts out by saying that usually he talks solely about link building, but when he went to MozCon last year, someone got him fired up about content, so he started to delve deeper into it...

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Study shows the new Facebook newsfeed impacts negatively on small Facebook Pages

Study shows the new Facebook newsfeed impacts negatively on small Facebook Pages | BUSINESS and more | Scoop.it

Facebook analytics site Edgerank Checker has released a study into the impact of the new Facebook newsfeed, one month into its release.

 

When Facebook rolled out the changes to the feed last month, moving from a two tab system of ‘latest news’ and ‘most popular’, to the real-time updates and single stream, it meant that users were exposed to more content, as we were now seeing every single update made by any of our friends, no matter what page we were on within Facebook.

 

The impact for businesses however, was that Page content was getting less exposure, as you were now competing more heavily for space. The study from Edgerank Checker has found that over a sample of over 5,800 random Pages, 82% experienced a reduction in the amount of impressions on the Page.

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6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today

6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today | BUSINESS and more | Scoop.it

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.

 

Content means value, and you always want to provide your readers with a great deal of value.

 

I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...

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Create a Digital Magazine with your favorite Web Content Using Themeefy

Create a Digital Magazine with your favorite Web Content Using Themeefy | BUSINESS and more | Scoop.it

Themeefy is another impressive tool for curating online content but it takes a slightly different approach - instead of creating a single page with all your web snippets, Themeefy compiles everything into a beautiful magazine that resembles a flip book.

 

The Themeefy player is rendered using HTML5 and hence your curated magazine can be read on tablets too.

 

There are two ways to clip content with Themeefy – you can either use the bookmarklet to clip snippets of any web page or they have a drag-n-drop interface, similar to Storify, that can pull content directly from standard sources like Wikipedia, YouTube, Flickr, Twitter and Facebook...


Via Giuseppe Mauriello, Martin Gysler
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5 Content Marketing Resolutions (That You Might Actually Keep)

5 Content Marketing Resolutions (That You Might Actually Keep) | BUSINESS and more | Scoop.it

The resolution bandwagon is full of false hope and empty promises at the beginning of every year.

You’ve got the classic “I will lose X number of pounds before bathing suit season” and “I will save more money this year (and stop buying so many video games.)”

 

Sure, those resolutions are good hearted but many fall to pieces well before the Super Bowl. So with so many failed attempts, why do we still bother? Because we hope one year they might magically stick.

 

Unfortunately, magic has nothing to do with it. So instead of focusing on unattainable goals we hope we’ll achieve, why not focus on reachable goals and make this New Year count?...

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Martin Gysler's comment, December 25, 2011 4:46 AM
Yes, you're right Chuck. But, many business has not seen yet the advantage from social media and networking for their businesses. Before they invest time in this area they must be convinced from the utility. Thank you for your comment!
Chuck Bartok's comment, December 25, 2011 11:26 AM
We have been conducting Introductory seminars in our small towns. Have assembled several simple Presentation on the WHY and How to. We offer our services in any capacity from the HOW TO DVD's our complete management.
Clients who have been on board for past couple years are VERY pleased with added sales and profits.
Really appreciate your sharing such great information.
Martin Gysler's comment, December 25, 2011 12:09 PM
You're welcome Chuck. I'm sure that there is a lot of potential in this area and you doing well to propose this kind of seminars. Happy Holidays. Cheers!
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Create, Customize, and Publish Your Own Online Magazine with Flockler

Create, Customize, and Publish Your Own Online Magazine with Flockler | BUSINESS and more | Scoop.it

Have you ever wanted to be the Editor-in-Chief of your own online magazine or just need an easy way to share related content on the Web? Well, now you can with Flockler. This simple content curation tool lets you create, customize, and publish content in as little as 10 minutes. Your main responsibility is finding the content to add to your magazine and Flockler will handle the rest. Best of all, your magazine will not only display on Web browsers, but it will also look great on smartphones and tablets.

 

Here my test version: http://bit.ly/u5F5ON what you think about?

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7 Easy Steps for Creating Buzzworthy Content

7 Easy Steps for Creating Buzzworthy Content | BUSINESS and more | Scoop.it
Content is king. Here are seven steps for creating interesting content that will help to develop your brand and the community around it.

Major Keys: Find & Empower Raving Fans Inside & Outside your Organization ...


Via Peter Hoeve
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Jackie Paulson's comment, November 10, 2011 11:16 AM
easy as pie! Buzzworthy Content
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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | BUSINESS and more | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?


How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?


At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.


As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:

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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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The Science and Results of Real-Time Content Optimization

The Science and Results of Real-Time Content Optimization | BUSINESS and more | Scoop.it

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.


I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.

 

You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...

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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | BUSINESS and more | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...

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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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Promote Yourself By Using a Different Approach

Promote Yourself By Using a Different Approach | BUSINESS and more | Scoop.it

Thank you. You are the reason why I’m writing. Without you, I wouldn’t be doing what I’m doing this very minute. That’s the truth. I write because you read, and because you care. And, this post is really all about you. Keep reading, and you’ll understand why.

 

Let’s build strong relationships. That’s the thing about marketing. It used to be true, and now it’s the truth again, and I believe that it will be true forever. Relationships is the most important part of any marketing. But it’s also the hardest part.

 

Content is not the most important part of marketing

 

Some say content is the King, and that content is and will always be the most important part of marketing. It seems that close to everybody in the blogosphere are talking about inbound marketing...

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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | BUSINESS and more | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...

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