Be wrong in this area can have consequences "tragic". Indeed, the fact underestimate the potential market can have us abandon our project, even when he has a very interesting potential. This article will maybe get you on track to prevent this clumsiness. [note Gysler Martin]
I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot.
“I am so sorry for being late,” I said. “I was teaching a class.”
“No problem at all, where were you teaching?” she said.
“On the phone,” I said.
She looked puzzled. “You were teaching on the phone? How does that work?”
“I teach marketing to coaches who are in the Martha Beck coaching program. They dial in from all over the world, and I deliver sessions on how to grow your coaching business .”
“Hmm,” she said. I could tell that this was the first time she had ever heard about a “teleclass,” or
“phone coaching,” all standard practices in my industry for the last decade...