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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Are you massively wrong about the size of your market?

Are you massively wrong about the size of your market? | BUSINESS and more | Scoop.it

Be wrong in this area can have consequences "tragic". Indeed, the fact underestimate the potential market can have us abandon our project, even when he has a very interesting potential. This article will maybe get you on track to prevent this clumsiness. [note Gysler Martin]


I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot.


“I am so sorry for being late,” I said. “I was teaching a class.”


“No problem at all, where were you teaching?” she said.


“On the phone,” I said.


She looked puzzled. “You were teaching on the phone? How does that work?”


“I teach marketing to coaches who are in the Martha Beck coaching program. They dial in from all over the world, and I deliver sessions on how to grow your coaching business .”


“Hmm,” she said. I could tell that this was the first time she had ever heard about a “teleclass,” or


“phone coaching,” all standard practices in my industry for the last decade...


Read more: http://www.escapefromcubiclenation.com/2012/02/02/are-you-massively-wrong-about-the-size-of-your-market/

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5 New Roles For Media Professionals In Social Media: Curators, Proxies, Coaches, Conduits, Judges

5 New Roles For Media Professionals In Social Media: Curators, Proxies, Coaches, Conduits, Judges | BUSINESS and more | Scoop.it

Many journalists and PR people are either ignoring or trashing social media when they should be taking notice of the many new opportunities that social media's created for media professionals. No, we're not needed as gatekeepers anymore. But that doesn't mean that there isn't still much for us to do.

 

Here are five new roles for media professionals in social media:

- Proxies...

- Coaches...

- Conduits...

- Judges...

- Curators...


Via Giuseppe Mauriello, Martin Gysler
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Seven Steps to Coaching Your Employees to Success | Entrepreneur.com

Seven Steps to Coaching Your Employees to Success | Entrepreneur.com | BUSINESS and more | Scoop.it

Many employers sit their workers down once a year for a review. At that time, the employee finds out what they've been doing right or if there are areas in need of improvement. But what happens the other 364 days of the year?


Coaching is a different approach to developing employees' potential. With coaching, you provide your staff the opportunity to grow and achieve optimal performance through consistent feedback, counseling and mentoring. Rather than relying solely on a review schedule, you can support employees along the path to meeting their goals. Done in the right way, coaching is perceived as a roadmap for success and a benefit. Done incorrectly and employees may feel berated, unappreciated, even punished...

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