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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | BUSINESS and more | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx

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The Race to the Top of "Social CRM"

The Race to the Top of "Social CRM" | BUSINESS and more | Scoop.it

You may not know it, but there’s a race going on, a big one, that has already been long, slogging and rough and will just become more so. But the prize, ah the prize!


You see, social customer relationship management (CRM) is one of the core tenets of the social media movement.

 

It’s all about direct communication with your customers, vendors and associates. It’s being part of the conversation, not above it; it’s about “engagement”, the key to traditional and now “Social” CRM.

 

It’s a key to making sales.

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Are You Building a Social Brand or a Social Business? Brian Solis

Are You Building a Social Brand or a Social Business? Brian Solis | BUSINESS and more | Scoop.it

Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.


According to an annual IBM study, getting closer to customers is the overwhelming top priority for CEOs. And, social media is lauded as the great facilitator for engagement and renewed business relevance. What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers...

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