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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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46 Ways To Start A Business With No Money

46 Ways To Start A Business With No Money | BUSINESS and more | Scoop.it

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions I get emailed about: How can I get started without a lot of cash?


Well I’ve put together a list below of the best ideas I’ve heard and personally used. I hope you find it useful!


The three basic strategies to starting a business without much money are:

  • Delay the normal “business starting” activities like incorporating, hiring, renting office or retail space, etc until AFTER your business has started earning money. This is known as bootstrapping.
  • Doing everything yourself and spending your personal time instead of hiring an expert. (Takes longer but costs less.)
  • Using some neat tricks and little known deals below.


Read more: http://bit.ly/LvD0QE

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Slavica Bogdanov's comment, June 6, 2012 9:06 AM
Great advice as usual. Thanks for posting this!
Martin Gysler's comment, June 6, 2012 4:18 PM
Thanks Slavica... it's a great one and very actual :)
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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | BUSINESS and more | Scoop.it

The social business market is changing and evolving continually. Enterprise tools are about integration, fit to purpose and enabling capabilities, much of which will and does depend on current systems.


The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.


Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?


Read more: http://www.tribalcafe.co.uk/social-business/social-business-10-ways-to-kick-start/

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Are you massively wrong about the size of your market?

Are you massively wrong about the size of your market? | BUSINESS and more | Scoop.it

Be wrong in this area can have consequences "tragic". Indeed, the fact underestimate the potential market can have us abandon our project, even when he has a very interesting potential. This article will maybe get you on track to prevent this clumsiness. [note Gysler Martin]


I walked in my son’s Cub Scout meeting late last night, and ran into the wife of our den leader. She is a wonderful person; an engaged mother, passionate volunteer and airline pilot.


“I am so sorry for being late,” I said. “I was teaching a class.”


“No problem at all, where were you teaching?” she said.


“On the phone,” I said.


She looked puzzled. “You were teaching on the phone? How does that work?”


“I teach marketing to coaches who are in the Martha Beck coaching program. They dial in from all over the world, and I deliver sessions on how to grow your coaching business .”


“Hmm,” she said. I could tell that this was the first time she had ever heard about a “teleclass,” or


“phone coaching,” all standard practices in my industry for the last decade...


Read more: http://www.escapefromcubiclenation.com/2012/02/02/are-you-massively-wrong-about-the-size-of-your-market/

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Should Startups Focus on Profitability or Not?

Should Startups Focus on Profitability or Not? | BUSINESS and more | Scoop.it

There are certain topics that even some of the best journalists can’t fully grok. One of them is profitability.

 

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!”

 

I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra.

 

There is a healthy tension between profits & growth. To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people...

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7 Questions to Assess Your Business Model Design - Alexander Osterwalder - In: Business Model Alchemist

7 Questions to Assess Your Business Model Design - Alexander Osterwalder - In: Business Model Alchemist | BUSINESS and more | Scoop.it

Ultimately, customers are the only relevant judges of your business model. However, even before you test your model in the market, you can assess its design with 7 questions that go well beyond the conventional focus on products and market segments.

1. How much do switching costs prevent your customers from churning?

2. How scalable is your business model?

3. Does your business model produce recurring revenues?

4. Do you earn before you spend?

5. How much do you get others to do the work?

6. Does your business model provide built-in protection from competition?

7. Is your business model based on a game changing cost structure?


Via Peter Hoeve
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Martin Gysler's comment, December 14, 2011 12:57 PM
An excellent post!
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Startup Success: Is Hard Work Enough?

Startup Success: Is Hard Work Enough? | BUSINESS and more | Scoop.it

A good friend of mine has long argued that startups can succeed through vision and hard work. Because I only partially agree with his position, we have had more than one heated argument on the subject. It is my belief that hard work and a great idea are required ingredients for success, but that those two elements alone are not enough for a startup to become a success.


Imagine a great Amazonian rainforest. As your mind floats along the banks of a surging river in this rainforest, pause for a moment and take in the strength and beauty of the mightiest of the trees that you can see in front of you. Reaching above all of the other plants and collecting a shower of precious sunlight, this tree is over 100 feet tall, with sinewy roots reaching deep into the rich forest soil. Beautiful isn’t it?


Did this tree get to be the the giant that it is because of hard work? Not hardly.


Read more: http://onforb.es/LwVu1O

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Blogging Business Plans 101

Blogging Business Plans 101 | BUSINESS and more | Scoop.it

All what you need to know about a business plan to create an awesome blog... a great "must read" article. [note mg]


Do you know what the biggest mistake is when starting your own blog?


I’d argue that it’s probably lack of proper planning. At the starting point, you should consider writing a business plan for your blog.


“A business plan?” you might ask. “A blog is not necessarily a business!” I have guest posted over at branding personality about this topic. Blogging is a tool to promote your business or brand. So it’s essential that bloggers too have a business plan.


One of the successful entrepreneurs I respect the most, Neil Patel, is not a big fan of business plans, and he’s written about why you shouldn’t write a business plan in the first place. However, the plan I am talking about in this article is not based on any traditional models. Most people search the Internet to create a business plan and finally give up. It’s probably because they find it too difficult. I have to agree with this feeling: writing a business plan is no walk in the park.


Read more: http://bit.ly/znP366

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Cash In by Paying for Guest Posts

Cash In by Paying for Guest Posts | BUSINESS and more | Scoop.it

You're a writer and you search some ways to earn money for it. Maybe you'll find some ideas in this post. [note MG]


If you’re looking for a way to grab attention for your blog and grow your income, I’ve had great success with this one: I pay writers.


Since May 2011, I’ve been paying $50 for guest posts on my blog. I started paying because my mission is to help writers earn more, and I needed to walk my talk. I usually buy two or three posts a month.


I thought it would just be a cost I’d have to cover every month. But paying for guest posts has turned out to be one of the most powerful strategies I’ve found for building my blog into a money-earner. My number of subscribers has doubled in the months since I started to pay.


I know—you’re here to learn how to make money with your blog, not spend it!


Read more: http://bit.ly/yCHyBP

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Check Out The Insane Lengths Zappos Customer Service Reps Will Go To

Check Out The Insane Lengths Zappos Customer Service Reps Will Go To | BUSINESS and more | Scoop.it

An interesting success and perhaps some ideas for improving your service or approach. As we can see, the possibilities are limitless [note Martin Gysler].


Everyone knows what it's like calling a company's customer service department: If you're unlucky, you're routed to Asia where an outsourced staff member reads a script in halting English.


Online retailer Zappos, by contrast, has 500 employees in a call center in Las Vegas who have all received seven weeks of training on how to make customers happy. The company (now a unit of Amazon) has been called "insane" and "fanatical" for the way it will do anything to please its customers. The stories are legendary, and are a key part of its brand:

  • In 2011, Zappos sent flowers to a woman who ordered six different pairs of shoes because her feet were damaged by harsh medical treatments.


Read more: http://www.businessinsider.com/zappos-customer-service-crm-2012-1#ixzz1jbomFOQy

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The Amazing Power of Deflationary Economics for Startups

The Amazing Power of Deflationary Economics for Startups | BUSINESS and more | Scoop.it

It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. I try to invest in things that I know and that I believe I might have better knowledge and relationships than the masses of VCs.

 

I have other areas of interest & competence such as cloud computing and document management given my background.

 

It’s also true that I’m mostly founder driven, where the founding team & my personal relationship with them leads to a strong mutual working relationship. If that bond isn’t there or if it feels like I’m in a bidding process for the highest price, I might as well be Wells Fargo...

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