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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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How Brands Can Manage Facebook Comment Overload

How Brands Can Manage Facebook Comment Overload | BUSINESS and more | Scoop.it
Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.


Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.


Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.


Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.


Read more: http://mashable.com/2012/01/26/facebook-comment-overload/

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Brands Start To Show Signs Of Social Media Fatigue

Brands Start To Show Signs Of Social Media Fatigue | BUSINESS and more | Scoop.it

Has social media fatigue hit the brands? While in no way marketing budgets have contracted, there appears to be a gradual withdrawal or slowdown by brands on social media accounts.


Everybody understands the benefits of being on social media. Companies can cut down on customer support costs by addressing customer issues directly on facebook and twitter. It is also seen that companies that have active presence on social media are more trusted by people than those that do not have accounts at all. Social media also serves as a great environment for like-minded people and customers.


Via Julie O'Donnell, Martin Gysler
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