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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Promoting yourself in the digital age

Promoting yourself in the digital age | BUSINESS and more | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.

Martin Gysler's insight:

"I just don't want to be in the spotlight. I want people to interact with my business, not with me." ... Perhaps it is not the best way to create a successful social networking activity.

 

Today, people want talk with people, not with impersonal business names. This is a fact and should animate every business owner to give a personal touch to their online activities.

 

Have you the same feeling about it?

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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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Mastering The Uncomfortable Art Of Personal Branding

Mastering The Uncomfortable Art Of Personal Branding | BUSINESS and more | Scoop.it

The personal branding should be a central concern of everyone today. Indeed, being active on social media, this aspect is increasingly important ... think about it [note mg]


Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.


I was recently chatting with an up-and-coming professional speaker about some of the best presenters I've seen on stage. I immediately launched into an unplanned sales pitch for Gary Vaynerchuk, or Gary Vee, as many of us know him online.


Read more: http://www.fastcompany.com/1823437/mastering-the-uncomfortable-art-of-personal-branding

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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | BUSINESS and more | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...

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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | BUSINESS and more | Scoop.it

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.


Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years.

 

The previous generation built their personal brands on television, radio, magazines and newspapers.

 

You now have the opportunity to build a personal brand utilizing the leverage and amplification of social media and blogs that can accelerate the process.

 

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models...

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A List Apart: Articles: Greatest Copy Shot Ever Written

A List Apart: Articles: Greatest Copy Shot Ever Written | BUSINESS and more | Scoop.it

The relevance of old-school advertising copy to web writers, developers, and designers is not always fully appreciated. But even on the web, we need great headlines and taglines and all those other clever scraps of text. And even if you’re not doing the writing yourself, it’s always useful to understand exactly why your in-house copywriter has selected that particular sequence of words, that specific linguistic construction. An understanding of what makes a piece of copy really good is one more useful device a web designer or developer can slot into his or her mental tool belt.


So what makes good copy good? Perhaps we can find out by considering what’s made the best of the best…the best.


In the year 2000, some of the stars of creative advertising during the 20th century nominated 115 best slogans, straplines, taglines, and headlines, all of which could broadly be termed “copy shots.”...

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Business Leadership: Do You Have What It Takes?

Business Leadership: Do You Have What It Takes? | BUSINESS and more | Scoop.it

What is the key to great business leadership? It may be different for every individual. But certainly leadership is an important ingredient in entrepreneurial success. In this roundup, we look at some ideas about leadership, some case studies and some things entrepreneurs need to know to run their businesses. Do you have what it takes for great business leadership?

 

Leadership Qualities

Being a great leader: Do you have what it takes? Being an entrepreneur often means being a great leader, at least on some level...

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53 Point – Personal Branding Checklist for Entrepreneurs + College Grads | Brand Camp University

53 Point – Personal Branding Checklist for Entrepreneurs + College Grads | Brand Camp University | BUSINESS and more | Scoop.it

A very useful list to create your image on the various social media. By following this checklist, you will create a solid base to start. Your personal branding is an essential tool for your business or looking for a new job, the time invested in this activity is worth it, for sure.

 

Check out this excellent post!

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Direct Sellers: Google+ and the You in Your Brand

Direct Sellers: Google+ and the You in Your Brand | BUSINESS and more | Scoop.it

There are some who want to argue that direct selling isn’t really a “business” and I say that’s not true. It is a business. A small business and a very personal business. I liken it to having a plethora of mini-franchisees growing, developing, dreaming about and selling your product or service. Direct selling has come a long way from its roots more than a hundred years ago. Today, direct sellers have a lot more things at their disposal and in addition to personal one-on-one demonstrations; party plan events or opportunity meetings they are using advanced technology as a way to reach their consumers and get sales.


What’s prevalent in their online toolbox? Social networking sites have become the place to be and be seen in the virtual world, as more and more users are connecting with their friends and building new relationships using social media.

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Black Friday: Free Tips to Re-Fresh your Personal Brand (30-Min Checkup)

Black Friday: Free Tips to Re-Fresh your Personal Brand (30-Min Checkup) | BUSINESS and more | Scoop.it

This short message is a reminder to many of us, but it's so important to do! If you're interested in improving personal branding, you should read this post and invest 30 minutes in the tasks that the author proposes.

 

If I asked you how important your personal brand is to you, I am sure I would get a lot compelling answers. The way to evaluate this is to identify where you spend your resources (time and money). Today we are going to focus on time. Time is the most precious commodity that you have. Oprah, Chris Brogan, Bill Gates, and Tiger have no more time than you. They however have found out how to get more value out of their time than most.

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25 Ways to Use Facebook to Brand and Build Your Business

25 Ways to Use Facebook to Brand and Build Your Business | BUSINESS and more | Scoop.it

Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!...

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How Do You Build A Brand?

How Do You Build A Brand? | BUSINESS and more | Scoop.it

Is it just me or have you also noticed that Google seems to be paying a lot more attention to brands these days? So much so, in fact, that it can almost feel that brand signals might be included as a part of their search engine ranking factors?


Are brands really being given more weight in Google? And how does it affect how we market our businesses?

 

First, let’s take a look at what brand is, what it isn’t, and how to establish one.

 

What Is A Brand?

 

The American Marketing Association defines a brand as a: “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”...

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10 Step Expert Guide to Blogging Your Personal Brand

10 Step Expert Guide to Blogging Your Personal Brand | BUSINESS and more | Scoop.it

This is the final post in a series about blogging your personal brand. I’ve written a post for beginners, as well as intermediate and advanced users. Please review those posts before reviewing this one.

 

1) Podcast your brand on your blog
Whenever I talk about podcasts, I typically think of video, but many bloggers choose to record their voice or an interview through the telephone or a voice recorder and then publish it. You can do the same and there are services that will aid in the publishing process, such as PodBean.com. Audio podcasts are great for people who are scared to show their face or are in situations where they don’t have the necessary equipment to shoot video...

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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How to Brand Your Product. Is branding good for your business?

How to Brand Your Product. Is branding good for your business? | BUSINESS and more | Scoop.it

The establishment and protection of a good brand name doesn't come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself.

 

Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride on your success if you allow them.

 

To prevent this, you must protect your brands, slogans and logos from the very moment that you decide to use them. That means doing so even before you introduce your brands to the world. This protection is vital.


Read more: http://www.businessmanagementbasics.com/how-to-brand.html

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If You're Not Sitting Where Your Customer's Sitting, You're Not Really Seeing Your Brand

If You're Not Sitting Where Your Customer's Sitting, You're Not Really Seeing Your Brand | BUSINESS and more | Scoop.it

The challenging economy has forced everyone to look at cutting unnecessary costs. From airlines charging for every checked bag, to restaurants not serving bread or table water unless asked, small cuts can have a deep-lasting effect.


It's easy for senior executives to lose touch with what's important (or frustrating) to their consumers, especially when it comes to the small and important details that really affect customer perception of brand experience and value. Here are some ways to experience your brand in the real world--and remind yourself how your customers see it...

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What's killing your brand?

What's killing your brand? | BUSINESS and more | Scoop.it
From brand identity expert David Brier, “What’s killing your brand? (And how to kill it before it kills you.) Also known as “How to sell more and live longer.” Premiered at the 2010 American Marketing Association’s Conference in Minneapolis.
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3 Tricks No Hooker Should Try: Conventional Wisdom and Branding

3 Tricks No Hooker Should Try: Conventional Wisdom and Branding | BUSINESS and more | Scoop.it

Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for.

 

Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them. It is designed to guide you through product development, marketing strategy, and even customer service.

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Are You Building a Social Brand or a Social Business? Brian Solis

Are You Building a Social Brand or a Social Business? Brian Solis | BUSINESS and more | Scoop.it

Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.


According to an annual IBM study, getting closer to customers is the overwhelming top priority for CEOs. And, social media is lauded as the great facilitator for engagement and renewed business relevance. What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers...

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Why Richard Branson Always Makes Time for Social Media

Why Richard Branson Always Makes Time for Social Media | BUSINESS and more | Scoop.it
Between meeting with climate entrepreneurs, checking out new space vehicles and hobnobbing with pop stars, Richard Branson still finds time to tweet. We asked him why it's so important for CEOs to stay social.

 

Sir Richard Branson has never been slow to transition his business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. Well before commercial space travel is economically viable, Virgin Galactic is already selling $200,000 tickets to space.

 

So, too, has Branson been quick to transition to the social web with a personal style. Where most corporate blogs still house formal announcements, the Virgin Group website hosts a blog written with Branson’s first-person flair. Many of them read like diary entries.

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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | BUSINESS and more | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...

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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | BUSINESS and more | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...

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You As A Brand

You As A Brand | BUSINESS and more | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

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14 must-haves for your online personal brand building toolkit

14 must-haves for your online personal brand building toolkit | BUSINESS and more | Scoop.it

Managing and growing any personal brand online can be a difficult task. For those of us looking to curate a respectable following, we simply can’t afford to miss any stops as nowadays, our online reputation means almost everything. Luckily, there are several tools we can use online that make this process easy and, in some instances, fun.

 

In a few case studies, personal brands that founded their online presence through small, community-based sites were then able to use the connections formed from those services in conjunction with several tools to further promote themselves on the web.

 

In an attempt to uncover which tools exactly have helped personal brands reach the heights that they have, we’ve curated a helpful list of services and online tools to make managing your web reputation just a bit easier...

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Courage For Brands

Courage For Brands | BUSINESS and more | Scoop.it

HE WHO DARES WINS.

Without courage, companies, like individuals, live in a place of permanent uncertainty and weakness. Without bravery, perseverance and honesty there is little hope for change in circumstance and zero chance of achieving one’s full potential. Those who live in a state of fear wait endlessly for others to make the next move and operate with uncertainty, reacting to others. They are relegated to miserable vulnerability and insecurity.

 

Courage is the essential ingredient for both survival and growth, and as my hero Winston Churchill so eloquently put it, “Courage is rightly esteemed the first of human qualities, because it is the quality that guarantees all others.” It’s evident at birth and embedded into the first steps that an individual or a company takes, or it’s found as a result of hardship and circumstance. Without courage we go nowhere.

As a transformational force, courage contains three uncommon sense ingredients:...

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