BUSINESS and more
Follow
Find tag "Brand"
19.0K views | +0 today
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Suggested by Kat Miller
Scoop.it!

How to Brand Your Product. Is branding good for your business?

How to Brand Your Product. Is branding good for your business? | BUSINESS and more | Scoop.it

The establishment and protection of a good brand name doesn't come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself.

 

Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride on your success if you allow them.

 

To prevent this, you must protect your brands, slogans and logos from the very moment that you decide to use them. That means doing so even before you introduce your brands to the world. This protection is vital.


Read more: http://www.businessmanagementbasics.com/how-to-brand.html

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

You can’t go back and create a new beginning, but you can begin to change the ending - Brian Solis

You can’t go back and create a new beginning, but you can begin to change the ending - Brian Solis | BUSINESS and more | Scoop.it

There are those who believe social media is the catalyst for a new genre of business and that it will ultimately change how companies engage with customers. Others believe that for the organization to truly matter, it must adopt a culture of customer and employee centricity. Then there are those who study the evolution of consumer behavior and market shifts to develop informed strategies for the business overall and in some cases, demonstrate the need for organizational transformation. To successfully compete for the future, you must unite these internal fronts and lead a concerted effort for meaningful change.


Social Media +
Customer service and employee empowerment +
Insights +
The development of compelling experiences through product and engagement = A holistic approach

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | BUSINESS and more | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...

more...
No comment yet.
Rescooped by Martin Gysler from Business Model Engineering
Scoop.it!

7 Easy Steps for Creating Buzzworthy Content

7 Easy Steps for Creating Buzzworthy Content | BUSINESS and more | Scoop.it
Content is king. Here are seven steps for creating interesting content that will help to develop your brand and the community around it.

Major Keys: Find & Empower Raving Fans Inside & Outside your Organization ...


Via Peter Hoeve
more...
Jackie Paulson's comment, November 10, 2011 11:16 AM
easy as pie! Buzzworthy Content