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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Business Model You

A quick presentation about Business Model You, the book where you learn how to ask the right questions to find the perfect job
Martin Gysler's insight:

A very useful book to drawing your new job, career or start-up or even a personal plan. I love this book.

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David Hain's curator insight, January 10, 2013 8:57 AM

A template for career choice and more, very useful.

Martin Gysler's comment, January 11, 2013 8:08 AM
Yes David, it's also my opinion.
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How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

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16 Quotes Visualized from The End of Business as Usual Brian Solis

16 Quotes Visualized from The End of Business as Usual Brian Solis | BUSINESS and more | Scoop.it

The other day I saw a Tweet that caught my attention. It read “16 Reasons Why You Should Read the End of Business as Usual” and included a link. I ended up on the site of Josh Duncan who publishes visual summaries of information that moves him. I was intrigued and decided to click through the 16 quotes from the book that motivated him to take the time to create a presentation. To put it simply, I was moved and felt the need to share it with you here. To be honest however, 16 barely scratches the surface. And as you read the book, I hope you’ll be inspired to share the passages that grabbed you...

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The Social Media Handbook – 57 Resources For First Time Entrepreneurs

The Social Media Handbook – 57 Resources For First Time Entrepreneurs | BUSINESS and more | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?


Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media...

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What the eBook Revolution Means and How Copywriters Can Prosper From It

What the eBook Revolution Means and How Copywriters Can Prosper From It | BUSINESS and more | Scoop.it

You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing.

 

No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.


As a writer, you’ve never stood in front of more opportunity than you do right now. As a copywriter, you are uniquely positioned to take advantage of this publishing revolution.


The world of publishing has already changed forever, and you must make a decision. Right now. For those who believe ringing the death knell is premature, I’ll call the honorable voice of History to the stand.

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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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How to Get a Book Contract in 6 Months (with a Blog)

How to Get a Book Contract in 6 Months (with a Blog) | BUSINESS and more | Scoop.it

You can publish a book.

 

And you can do it much sooner than you think, actually.

 

How do you do this? Not by wasting years writing articles or obsessing over writer’s conferences and book proposals.

 

All you need is a blog.

 

No other activity (including years of freelance writing) has brought me closer to my dream of publishing a book than blogging. It took me about six months to get a book contract with a publisher.
And you can do the same...

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5 Simple Principles for Becoming an Expert

5 Simple Principles for Becoming an Expert | BUSINESS and more | Scoop.it
  • There aren’t shortcuts.
  • Merely direct paths.
  • Most people don’t take them, because they frighten us.
  • Things that look like shortcuts are usually detours disguised as less work.
  • Seth Godin

For the past month, I’ve been studying people who have become skilled and knowledgeable enough to be called “experts” in preparation for the launch of a new blog.


I’ve interviewed experts, spent time with them and have asked them whether shortcuts exist to becoming an expert (and received some incredible responses like the one from Seth Godin above). I’ve even read books by people who study success and expertise (expertologists?)...

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | BUSINESS and more | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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38 Critical Books Every Blogger Needs to Read

38 Critical Books Every Blogger Needs to Read | BUSINESS and more | Scoop.it

Your blog is a business.


I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

 

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

 

-You have an idea … that’s entrepreneurship.
-You write content … that’s the product.
-You build a list of subscribers and do some guest blogging … that’s marketing.
-You have readers … those are customers.
-You run analytics to see what’s working and what isn’t … that’s managerial accounting.


Via Peter Hoeve, Martin Gysler
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