BUSINESS and more
20.5K views | +0 today
Follow
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

How to Evaluate Guest Post Opportunities

How to Evaluate Guest Post Opportunities | BUSINESS and more | Scoop.it
James Agate presents the unofficial quality rater handbook for guest posting campaigns.


With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting.


Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it's the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they're building links that are Google-proof and then SMACK! they get hit by the update which filters out much of the low-quality guest posting that by then will probably be widespread.


Read more: http://mz.cm/Nywn1E

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

more...
Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
Scooped by Martin Gysler
Scoop.it!

97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 10-Minute Technique to Becoming a More Productive Writer

The 10-Minute Technique to Becoming a More Productive Writer | BUSINESS and more | Scoop.it

When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily...


Late last year, when I interviewed Brian Clark about his approach to productive blogging, he said something that really struck me as a writer.


Brian’s big on vision — he told me that he believed his vision for his online business was pretty much the key to his success as both a blogger and business owner.


As he said, “It feels really great when you do what you know needs to be done, because you’re getting one step closer to seeing your vision, in one form or another, coming true.”


Having a clear, compelling vision will instantly make you more productive — you’ll “know what needs to be done.”


Read more: http://www.copyblogger.com/problogger-blogwise/

more...
No comment yet.
Suggested by Chris Chan
Scoop.it!

How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

An excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.


It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.

And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?


Read more: http://www.wakeupcloud.com/blog-subscribers/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Cash In by Paying for Guest Posts

Cash In by Paying for Guest Posts | BUSINESS and more | Scoop.it

You're a writer and you search some ways to earn money for it. Maybe you'll find some ideas in this post. [note MG]


If you’re looking for a way to grab attention for your blog and grow your income, I’ve had great success with this one: I pay writers.


Since May 2011, I’ve been paying $50 for guest posts on my blog. I started paying because my mission is to help writers earn more, and I needed to walk my talk. I usually buy two or three posts a month.


I thought it would just be a cost I’d have to cover every month. But paying for guest posts has turned out to be one of the most powerful strategies I’ve found for building my blog into a money-earner. My number of subscribers has doubled in the months since I started to pay.


I know—you’re here to learn how to make money with your blog, not spend it!


Read more: http://bit.ly/yCHyBP

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog | BUSINESS and more | Scoop.it

The most of time we speak about the "why" and "how" you should start a blog, in this post it's, for one time, different. Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are 10 reasons you might want to hold off on. [note Martin Gysler]


If it wasn't before, blogging is certainly the "it" marketing vehicle of the moment.


A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you're going to be tweeting and updating your status on LinkedIn and all, it's helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.


But that doesn't mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business:


Read more: http://bit.ly/Ax1Hho

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why I Haven’t Made a Dime From My Blog—and How You Can

Why I Haven’t Made a Dime From My Blog—and How You Can | BUSINESS and more | Scoop.it

When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site.


Except when I published the posts, they went to the black hole of the Internet.


No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom.

Image copyright Renee Jansoa - Fotolia.com


Suddenly my idea of writing about what I enjoy, and making a living (however small) off it was shattered. It was time to regroup and start over.


A model for making money


Just as you need to have a serious game plan to ensure your success blogging, including a master plan and many smaller plans, you need to have a model to work with for monetization.


You need a simple path that gives you a general idea of where to go and what to do, and in what order.


Read more: http://bit.ly/wR54NR

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How Successful Blogging is Just Like Surviving Highschool

How Successful Blogging is Just Like Surviving Highschool | BUSINESS and more | Scoop.it

Sometimes I wonder; what are the most important tasks and mindset to have to be successful with my blog and my others social media. In this blog post I have found some of my views, about this question, and few others to meditate...! [note Martin Gysler]


Do you ever feel like it’s high school all over again?


I’m talking about blogging. The whole “turn over a new leaf, do something great, do epic stuff, get famous” sense of it all feels like high school.


You know that feeling. It’s similar to when you’re just starting out, wanting to make a name for yourself, and hoping that some day you’ll become famous and get buckets of cash.


But just like high school, it’s a jungle out there. It’s not completely safe, nor is it any bit as easy as it seems. There are bullies, psycho teachers, cool kids, not-so-cool kids, and geeks.


You need to learn some rules on how to survive, just like in high school. This time around, you don’t just want to get out alive. You want to come out on top of your game.


Read more: http://bit.ly/x4761K

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | BUSINESS and more | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.


And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.


If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Unearthing Your Blog’s Money Pages : @ProBlogger

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:

  • Think in people, not pageviews.
  • People are looking for a reason not to buy—don’t give them one.
  • Go for biggest bang for buck.
  • Test everything!

I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.


If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.


…and for that, I have a three-point plan.


Read more: http://bit.ly/IW8XAm

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Marketer’s Guide to Blogging

The Marketer’s Guide to Blogging | BUSINESS and more | Scoop.it

What importance you attach to your blog? As the author of this blog, I am of the opinion that the blog is the basis of social media and should be important for any person who wishes to settle permanently on the web. This excellent article will give you interesting information about it. [note mg]


As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?


You know…information about how to write a viral post to information about where and how to position your comments to get the best results.


Well, I’ve tried to do my best in giving you everything I’ve ever learned about blogging in the ten years I’ve been doing this in one giant post.


Now, I’m sure I might be missing a few facts…but that’s where you come in. I need you to provide that information in the comments so I can keep updating this post so we can make it as comprehensive as possible.


Are you with me? Let’s get started.


Read more: http://bit.ly/H4q2t6

more...
Damien Ricaut's comment, March 27, 2012 3:01 AM
Good job. Thank you!
Martin Gysler's comment, March 27, 2012 3:58 AM
I'm glad you like it... une excellente journée :)
Scooped by Martin Gysler
Scoop.it!

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | BUSINESS and more | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.


You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.


Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?


Well, the truth is that a lot could go wrong.


Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.


Here’s how to do it…


Read more: http://bit.ly/GLVVGS

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Rules For Writing A Compelling 'About Me' Page

10 Rules For Writing A Compelling 'About Me' Page | BUSINESS and more | Scoop.it

The advice from this post will give you some interesting insights to know how to write a compelling 'about me' page and bio for your website and online profiles. [mg]


Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.


There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.


Read more: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Blogging Business Plans 101

Blogging Business Plans 101 | BUSINESS and more | Scoop.it

All what you need to know about a business plan to create an awesome blog... a great "must read" article. [note mg]


Do you know what the biggest mistake is when starting your own blog?


I’d argue that it’s probably lack of proper planning. At the starting point, you should consider writing a business plan for your blog.


“A business plan?” you might ask. “A blog is not necessarily a business!” I have guest posted over at branding personality about this topic. Blogging is a tool to promote your business or brand. So it’s essential that bloggers too have a business plan.


One of the successful entrepreneurs I respect the most, Neil Patel, is not a big fan of business plans, and he’s written about why you shouldn’t write a business plan in the first place. However, the plan I am talking about in this article is not based on any traditional models. Most people search the Internet to create a business plan and finally give up. It’s probably because they find it too difficult. I have to agree with this feeling: writing a business plan is no walk in the park.


Read more: http://bit.ly/znP366

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings | BUSINESS and more | Scoop.it

Perhaps you would like to cover your operating costs of your blog and / or website. Revenues generated by Adsense can be an interesting solution. If you want to start, this article will give you useful information to do so. [note mg]


Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?


It’s organic traffic (i.e. traffic from Google and other search engines).


Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).


How come?


Read more: http://bit.ly/zE97Zt

more...
Chuck Bartok's comment, February 25, 2012 11:21 PM
I re-scooped ..Thanks again
Martin Gysler's comment, February 26, 2012 5:30 AM
You're welcome Chuck :) Happy Sunday!
Scooped by Martin Gysler
Scoop.it!

7 Essential Tips for WordPress Beginners

7 Essential Tips for WordPress Beginners | BUSINESS and more | Scoop.it

Whether you're new to WordPress or a seasoned pro, you need to make sure you're implementing these 7 techniques to get the results you want from your site. [note]


Raise your hand if this sounds familiar …


You meet someone and they say all the right things. They’re full of compliments and accolades.


Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who they really are.


It’s not what people say, it’s what they do that makes a relationship work.


And that’s how it is with your WordPress website, especially if you’re just getting started.


That’s because you can’t just talk about how great WordPress is and expect it to work for you. You can’t just read about it, either.


Read more: http://www.copyblogger.com/new-to-wordpress/

more...
hrmanager-UAE's comment, February 16, 2012 5:24 AM
best guide
ae.linkedin.com/in/hrmanagerdirectoruae
Martin Gysler's comment, February 17, 2012 4:43 AM
What you mean with "best guide" Hossam?
Scooped by Martin Gysler
Scoop.it!

10 Simple Ways to Turn Your Followers Into Customers

10 Simple Ways to Turn Your Followers Into Customers | BUSINESS and more | Scoop.it

I Have Followers…NOW WHAT? Yes, that's a good question! Indeed, if you want created business with your blog or/and website, the advices from this blog post from Kim Garst, could be very useful for you. Let me know, if you would, what you think about. [note Martin Gysler]


As an entrepreneur, gaining social media followers or fans is only the first step. Building relationships with your audience that converts to sales is the real key to monetizing your social media connections.


10 simple and easy to follow tips that will help you turn your followers and fans into paying customers…


1. A Little Research Goes A Long Way!


As your followers grow, set aside time to find out who they are, and what they care about. What do they do for a living? What do they like? What worries them? What are their needs? Do they personify your ideal client?


This tip is important for two reasons. First, you can personalize your connection with your follower. Comment on something they’ve written. A comment that takes you 30 seconds to write may last a lifetime in the mind of the customer...


Read more: http://kimgarst.com/10-simple-ways-to-turn-your-followers-into-customers

more...
Chuck Bartok's comment, February 6, 2012 1:16 PM
You have a knack for finding Hot Property! Thanks Martin
Martin Gysler's comment, February 6, 2012 3:58 PM
Thank you Chuck. I'm glad that you like the post and if it is useful for you :-)
Scooped by Martin Gysler
Scoop.it!

Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2)

Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2) | BUSINESS and more | Scoop.it

For me, there are two things that should be considered as the starting point of a well thought out networking strategy. The headline of this post gives a good hint on what I’m talking about, so let me just say it upfront: start by setting your goals and understanding the basic rules.


Quick note:
This post is a part of a series titled – Networking Guide for Bloggers. Be sure to check back next week for more! If you’ve missed the previous post(s), here are the links:


Part 1 – Networking for Bloggers: Why It Is Important


Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-setting-goals-rules/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | BUSINESS and more | Scoop.it

Perhaps you have already thought of, but you do not know very well how to do it. Here is a guide that will give you the knowledge and few key tools on how to manage multiple contributors, from a handful inside your company to dozens of industry thought leaders. [note Martin Gysler]


I remember making a handmade magazine when I was eight years old. Crayons. Magazine cutouts pasted onto pages filled with penciled in copy. I even folded pages and stapled them at a crude attempt at laying out content.


Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years.


Today I am the main editor for SocialFresh.com, a blog that has welcomed 150 contributors over the past three years. Learning how to manage multiple contributors, from a handful inside our company to dozens of industry thought leaders, is helped greatly by a few key tools.


Read more: http://www.convinceandconvert.com/blogging-and-content-creation/3-tools-for-managing-a-killer-multi-author-blog/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | BUSINESS and more | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.


Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.


What is a Community News?


If you don’t know what community news section is, then let me give you a quick view…

The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.


Read more: http://www.famousbloggers.net/drive-traffic-blog-submit-news.html

more...
No comment yet.