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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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How to Evaluate Guest Post Opportunities

How to Evaluate Guest Post Opportunities | BUSINESS and more | Scoop.it
James Agate presents the unofficial quality rater handbook for guest posting campaigns.


With all the recent turbulence in the SERPs, many agencies and businesses are recognising the need to move budgets from the lower-end link building tactics to techniques like guest posting.


Guest posting is very easy to get wrong though, as a technique it may well be considered high-quality but just like any other link building tactic, it's the execution which determines whether the links earned are high-quality (the devil is in the detail!). My main concern with all the hub-bub going on around guest blogging is that in say 18 months time when Google launches say, the Badger update, folks will have been buzzing along thinking they're building links that are Google-proof and then SMACK! they get hit by the update which filters out much of the low-quality guest posting that by then will probably be widespread.


Read more: http://mz.cm/Nywn1E

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Unearthing Your Blog’s Money Pages : @ProBlogger

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.


When I approach conversion optimization on websites, which in most cases is simply cash optimization, I stick to a few golden rules:

  • Think in people, not pageviews.
  • People are looking for a reason not to buy—don’t give them one.
  • Go for biggest bang for buck.
  • Test everything!

I’ve already covered points 1 and 2, so in this post, I wanted to export number three, going biggest bang for buck.


If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.


…and for that, I have a three-point plan.


Read more: http://bit.ly/IW8XAm

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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

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Blogging Business Plans 101

Blogging Business Plans 101 | BUSINESS and more | Scoop.it

All what you need to know about a business plan to create an awesome blog... a great "must read" article. [note mg]


Do you know what the biggest mistake is when starting your own blog?


I’d argue that it’s probably lack of proper planning. At the starting point, you should consider writing a business plan for your blog.


“A business plan?” you might ask. “A blog is not necessarily a business!” I have guest posted over at branding personality about this topic. Blogging is a tool to promote your business or brand. So it’s essential that bloggers too have a business plan.


One of the successful entrepreneurs I respect the most, Neil Patel, is not a big fan of business plans, and he’s written about why you shouldn’t write a business plan in the first place. However, the plan I am talking about in this article is not based on any traditional models. Most people search the Internet to create a business plan and finally give up. It’s probably because they find it too difficult. I have to agree with this feeling: writing a business plan is no walk in the park.


Read more: http://bit.ly/znP366

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Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings | BUSINESS and more | Scoop.it

Perhaps you would like to cover your operating costs of your blog and / or website. Revenues generated by Adsense can be an interesting solution. If you want to start, this article will give you useful information to do so. [note mg]


Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?


It’s organic traffic (i.e. traffic from Google and other search engines).


Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).


How come?


Read more: http://bit.ly/zE97Zt

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Chuck Bartok's comment, February 25, 2012 11:21 PM
I re-scooped ..Thanks again
Martin Gysler's comment, February 26, 2012 5:30 AM
You're welcome Chuck :) Happy Sunday!
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Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2)

Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2) | BUSINESS and more | Scoop.it

For me, there are two things that should be considered as the starting point of a well thought out networking strategy. The headline of this post gives a good hint on what I’m talking about, so let me just say it upfront: start by setting your goals and understanding the basic rules.


Quick note:
This post is a part of a series titled – Networking Guide for Bloggers. Be sure to check back next week for more! If you’ve missed the previous post(s), here are the links:


Part 1 – Networking for Bloggers: Why It Is Important


Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-setting-goals-rules/

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3 Tools For Managing a Killer Multi-Author Blog

3 Tools For Managing a Killer Multi-Author Blog | BUSINESS and more | Scoop.it

Perhaps you have already thought of, but you do not know very well how to do it. Here is a guide that will give you the knowledge and few key tools on how to manage multiple contributors, from a handful inside your company to dozens of industry thought leaders. [note Martin Gysler]


I remember making a handmade magazine when I was eight years old. Crayons. Magazine cutouts pasted onto pages filled with penciled in copy. I even folded pages and stapled them at a crude attempt at laying out content.


Looking back it was pretty clear I was into publishing. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years.


Today I am the main editor for SocialFresh.com, a blog that has welcomed 150 contributors over the past three years. Learning how to manage multiple contributors, from a handful inside our company to dozens of industry thought leaders, is helped greatly by a few key tools.


Read more: http://www.convinceandconvert.com/blogging-and-content-creation/3-tools-for-managing-a-killer-multi-author-blog/

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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.


And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.


If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?...

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How to know what your audience really wants

How to know what your audience really wants | BUSINESS and more | Scoop.it

Your audience does not want your content.

 

Your audience probably does not want to hear from you at all.

 

If you think that because your website looks great that people will want to visit it … think again.

 

What do they really want?

 

Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs.

 

They are looking for answers to questions, advice, and resources that help people like them get the stuff people like them want.

 

When someone seeks out and clicks on your content it is only as a means to that end (even if that need is 10 minutes coffee break entertainment)...

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Sara Smets's comment, December 29, 2011 3:14 AM
Hi Martin you always have great articles. Thanks for sharing!
Gr. Sara
Martin Gysler's comment, December 29, 2011 7:43 AM
Thanks Sara, I'm glad that you find my shares useful! Cheers! Martin
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8 Tips For Creating a Great Case Study

8 Tips For Creating a Great Case Study | BUSINESS and more | Scoop.it

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business.

 

1. Write About Someone Your Ideal Customer Can Relate To
Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers...

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Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same | Copyblogger

Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same | Copyblogger | BUSINESS and more | Scoop.it

 

I have a confession to make. Over the last three years, I’ve quietly been sleeping with Copyblogger readers. Not just once, but hundreds or possibly thousands of times. I’ve slept with women. I’ve slept with men. Young or old, successful or inexperienced, I’ve gone to bed with them all, often more than one per day. 

 

And you know what?

 

I’m totally unashamed. In fact, I want to go on record and publicly encourage you to sleep with your readers too.

 

Just let me clear one thing up: I’m not talking about sex. Sorry to disappoint you.

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The Complete Guide to Branding Your WordPress Website

The Complete Guide to Branding Your WordPress Website | BUSINESS and more | Scoop.it

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business. In this post we will discuss a few things that you can do to rebrand your WordPress based website and make it your own.

 

The text in your website’s header is designed with CSS in your theme and it is not a replacement for a logo. A professional website is incomplete without a proper logo which portrays the unique brand identity of your website. Some people would argue in favor of usingTitle

for its SEO value, but you can see for yourself that lots of popular websites are using graphic logos instead of HTML/CSS title and they are doing great on search engines...

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How to Establish Influence from Scratch

How to Establish Influence from Scratch | BUSINESS and more | Scoop.it

I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University.

 

What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers.

 

I’m not the first person on the Internet to talk about fitness. On the contrary, I’m about the 1 000 000th. My idea, though, was to be different and I decided to cover topics that nobody else was covering.

 

You see, every fitness guru on the planet gives suggestions pertaining to exercise prescription, while nobody was effectively teaching trainers how to actually train. After all, isn’t learning how to effective teach more important than a fancy new version of the squat?...

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3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger

3 Simple Ways to Turn Your Website Archive into Profitable Books and eBooks | Copyblogger | BUSINESS and more | Scoop.it

Think about all the hours you spend to publish great content on your website or/and blogs. Here some ideas how you can use them to create your own book or ebook. [note mg]


Attention Bloggers: I’ve seen the future, and you’re missing it.


Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet.


But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by.


Yep, the ground is shifting, fortunes are being made, and some of the people who could best profit from this tectonic shift — content producers — are mostly sitting on the sidelines.


Okay, what am I talking about? The revolution in book publishing …


Maybe you’ve heard some of the success stories of the authors who’ve been selling a ton of paranormal romances, thrillers or other genre novels on Amazon’s Kindle platform, but that’s not what I’m talking about.


Read more: http://bit.ly/J4FyDg

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12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

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The 10-Minute Technique to Becoming a More Productive Writer

The 10-Minute Technique to Becoming a More Productive Writer | BUSINESS and more | Scoop.it

When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily...


Late last year, when I interviewed Brian Clark about his approach to productive blogging, he said something that really struck me as a writer.


Brian’s big on vision — he told me that he believed his vision for his online business was pretty much the key to his success as both a blogger and business owner.


As he said, “It feels really great when you do what you know needs to be done, because you’re getting one step closer to seeing your vision, in one form or another, coming true.”


Having a clear, compelling vision will instantly make you more productive — you’ll “know what needs to be done.”


Read more: http://www.copyblogger.com/problogger-blogwise/

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How I Went From 0 to 1,012 Blog Subscribers in 101 Days

How I Went From 0 to 1,012 Blog Subscribers in 101 Days | BUSINESS and more | Scoop.it

An excellent article on how to strategically generate more traffic for your blog by targeting the right audiences for your content.  Very useful for businesses who want to capitalize blogging as a tool for driving up more profits.


It took me 101 days to hit 1,012 subscribers. I did it by using a very simple strategy that was free from overwhelm and stress.


Most bloggers never get past the 1,000 subscriber mark, or create a profitable online business, not because they aren’t good, but because they are afraid to use the most effective tools available.


I worked hard during those 101 days, but I loved every second of it. Looking back, I can still see where I made mistakes, but making mistakes is not the problem, not taking action is.


If you can consistently take action, you will achieve your goals.

And the way to consistently have the fuel to take action is to find and follow your passion.


We all have something like this inside of us.

If you can find a topic you could die for, you’re on the right track. If someone had a gun to your head and you had to choose one topic to write about for the next few years, what would you choose?


Read more: http://www.wakeupcloud.com/blog-subscribers/

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Why I Haven’t Made a Dime From My Blog—and How You Can

Why I Haven’t Made a Dime From My Blog—and How You Can | BUSINESS and more | Scoop.it

When I first started my blog, I wrote a series of posts I was sure would resonate with thousands all over the world, create a movement, and bring massive traffic over to my site.


Except when I published the posts, they went to the black hole of the Internet.


No one heard them. No one saw them. Just a couple Facebook friends and maybe my mom.

Image copyright Renee Jansoa - Fotolia.com


Suddenly my idea of writing about what I enjoy, and making a living (however small) off it was shattered. It was time to regroup and start over.


A model for making money


Just as you need to have a serious game plan to ensure your success blogging, including a master plan and many smaller plans, you need to have a model to work with for monetization.


You need a simple path that gives you a general idea of where to go and what to do, and in what order.


Read more: http://bit.ly/wR54NR

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How Successful Blogging is Just Like Surviving Highschool

How Successful Blogging is Just Like Surviving Highschool | BUSINESS and more | Scoop.it

Sometimes I wonder; what are the most important tasks and mindset to have to be successful with my blog and my others social media. In this blog post I have found some of my views, about this question, and few others to meditate...! [note Martin Gysler]


Do you ever feel like it’s high school all over again?


I’m talking about blogging. The whole “turn over a new leaf, do something great, do epic stuff, get famous” sense of it all feels like high school.


You know that feeling. It’s similar to when you’re just starting out, wanting to make a name for yourself, and hoping that some day you’ll become famous and get buckets of cash.


But just like high school, it’s a jungle out there. It’s not completely safe, nor is it any bit as easy as it seems. There are bullies, psycho teachers, cool kids, not-so-cool kids, and geeks.


You need to learn some rules on how to survive, just like in high school. This time around, you don’t just want to get out alive. You want to come out on top of your game.


Read more: http://bit.ly/x4761K

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One Reason Why Your Blog Isn’t Making Money

One Reason Why Your Blog Isn’t Making Money | BUSINESS and more | Scoop.it

According to one estimate, 3 million posts will be published today. Approximately 540,000 of these posts were written by professional bloggers trying to transition their audience from reading to buying. Others hope their posts are compelling enough to prompt a return visit.


However, most bloggers aren’t making a dime from their blog.


The reasons why haunt each blogger every night. Are they passionate enough? Are they engaging enough? Surprisingly, these are the wrong questions to ask.


The reason why most blogs don’t make money can be traced back to one decision (or lack of one).


The World is My Audience


Social media is the most egalitarian marketing discipline since broadcast media. Bloggers naturally feel that everyone is interested in their topic. You rarely hear people wondering if they have the right readers. They just assume that they do. Even when they think about their reader’s characteristics, it’s done on a surface level.


Read more: http://pushingsocial.com/one-reason-why-your-blog-isn%E2%80%99t-making-money

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Why You Should Wear The 6 Thinking Hats On Your Blog

Why You Should Wear The 6 Thinking Hats On Your Blog | BUSINESS and more | Scoop.it

Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.

 

What are the 6 Thinking Hats?

 

Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!

 

The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.

 

De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.

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How to Avoid the Mistakes Most Writers Make

How to Avoid the Mistakes Most Writers Make | BUSINESS and more | Scoop.it

Avoid enough mistakes and you will never prosper. Make the right series of slip-ups and you can accelerate your success. I owe my own triumph to the ample mistakes I made my first two years online. Hopefully, I can help you avoid the truly painful blunders, so you’ll be free to stumble without entirely falling.


Don’t be afraid of making mistakes. Fear of failure can stand as an unfortunate impediment to prosperity. At a subconscious level, people link failure to humiliation, and no one wants to be humiliated. There is a way, however, to leap over your fears so you can make the mistakes and learn the lessons that will make you great.

 

Realize that every time you fail, you’ve grown as an entrepreneur, person, or writer. Recognize that each failure brings you closer to success and that a fear of failing will keep you from taking the chances that make up most success stories.

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7 Best Plugins For Monetization

7 Best Plugins For Monetization | BUSINESS and more | Scoop.it

These plugins all have a track record of monetizing blogs, but it’s important to not get too carried away when you’re choosing which ones to install. Take them one step at a time, and install them as you see fit, because although the could technically all be used together, it’s unlikely that you’d want to use them all at the same time – it would be a little bit much.

 

Ad Injection

Ad Injection from reviewmylife makes managing your different ads even easier, as you can place them around your site, and within your content. You can use any type of ad that you want, including Google AdSense, Amazon Associates, ClickBank, TradeDoubler, etc. into the existing content of your WordPress posts and pages. You can control the number of adverts based on the post length, and it can restrict who sees adverts by post age, visitor referrer and IP address. Adverts can also be configured in the post (random, top, and bottom positions) or in any widget/sidebar area...

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5 Lessons From my Biggest Blog Fails of 2011

5 Lessons From my Biggest Blog Fails of 2011 | BUSINESS and more | Scoop.it

I failed a lot this year.

 

My gut reaction was to quietly sweep my failures under the rug, whistle, and walk away.

 

But instead, I figured I’d scrape the bottom of the barrel to see if there was any gold. Sue me. I’m an optimist.

 

Instead of a collection of successful case studies, this post will be a coroner’s report that aims to figure out why my worst blog posts of 2011 hit the web with a thud. (Actually, a thud would have been nice. These things barely went noticed).

 

Here are the lessons I learned:...

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Conversation Agent: How do You Post More Often?

Conversation Agent: How do You Post More Often? | BUSINESS and more | Scoop.it

This coming Sunday, I will be a guest on Twitter #blogchat, founded and facilitated by Mack Collier.

 

Mack tells me that one of the biggest topic requests from #blogchat participants is how to post more often.

 

He thought participants would really enjoy if I walked them through how I do it.

 

It's not a black and white kind of question -- at least not like the new gmail look.

 

As part of that (especially the research part) we'll talk about how you can use your blog to help establish your expertise in your area...

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