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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Create an Infographic with your Twitter Activity

Create an Infographic with your Twitter Activity | BUSINESS and more | Scoop.it

The Vizify app reads you Twitter activity and turns it into a visual infographic revealing interesting details about you. Maybe you should try this app, it's very interesting and useful [note Martin Gysler]


If you have an account on Twitter, you should try Tweetsheet.


The app reads you Twitter activity and turns it into a visual infographic (see sample) revealing your top followers, your most-retweeted posts, and some other interesting details. The stats mentioned in the infographic are calculated using the last 3200 tweets that you have posted on Twitter.


Read more: http://www.labnol.org/internet/create-infographic-with-twitter/20662/

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Should Startups Focus on Profitability or Not?

Should Startups Focus on Profitability or Not? | BUSINESS and more | Scoop.it

There are certain topics that even some of the best journalists can’t fully grok. One of them is profitability.

 

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!”

 

I mention journalists here because they perpetuate the myth that focusing on profits is ALWAYS the right answer and then I hear many entrepreneurs (and certainly many “normals”) repeating the same mantra.

 

There is a healthy tension between profits & growth. To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people...

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Brands Start To Show Signs Of Social Media Fatigue

Brands Start To Show Signs Of Social Media Fatigue | BUSINESS and more | Scoop.it

Has social media fatigue hit the brands? While in no way marketing budgets have contracted, there appears to be a gradual withdrawal or slowdown by brands on social media accounts.


Everybody understands the benefits of being on social media. Companies can cut down on customer support costs by addressing customer issues directly on facebook and twitter. It is also seen that companies that have active presence on social media are more trusted by people than those that do not have accounts at all. Social media also serves as a great environment for like-minded people and customers.


Via Julie O'Donnell, Martin Gysler
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Can Social Media Make You Truly Happy?

Can Social Media Make You Truly Happy? | BUSINESS and more | Scoop.it

“You are what you tweet.” – Alex Tew.


I’ve found myself wondering whether social media is all it’s cracked up to be.


Sure it makes it easier to connect with people from all over the world, from Nigeria to Nicaragua and from Pakistan to Poland, but how much satisfaction and contentment are we really getting from this online craze?


Social Media And Value
It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. They’re either on Facebook or Google+, or they’re on Twitter telling the world about the strange homeless man they’ve just walked past...

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The Seven Personality Types on Social Media | Social Media Today

The Seven Personality Types on Social Media | Social Media Today | BUSINESS and more | Scoop.it

So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.

 

And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly.

 

It’s important to understand the different personalities at work on social media platforms – so you can better understand how to connect, engage and build relationships with them. Or, on occasions, how to avoid the difficult and negative types out there...

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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | BUSINESS and more | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

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Curation and Creation Are Both Important

Curation and Creation Are Both Important | BUSINESS and more | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello, Martin Gysler
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24 SEO Experts Discuss Links vs. Tweets

24 SEO Experts Discuss Links vs. Tweets | BUSINESS and more | Scoop.it

SEO is the magic word that is often the difference between a business that is concluded or who is lost to another company that is better positioned in search tools like Google, Yahoo, and so on.


Check out what the top SEO Experts in the industry think about links as opposed to tweets! This is also a great list of the top SEO Experts.


The top SEO experts give us their views on these three issues:


Question #1: Because of the way people share content today, do you think the impact on rankings links have will start to decrease?


Question #2: Do you think tweets and other social shares will ever have the kind of impact on rankings that links have today?


Question #3: Would you rather have a link to a blog post from an authoritative blog, or would you rather have the post tweeted by a highly authoritative figure?

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5 Simple Principles for Becoming an Expert

5 Simple Principles for Becoming an Expert | BUSINESS and more | Scoop.it
  • There aren’t shortcuts.
  • Merely direct paths.
  • Most people don’t take them, because they frighten us.
  • Things that look like shortcuts are usually detours disguised as less work.
  • Seth Godin

For the past month, I’ve been studying people who have become skilled and knowledgeable enough to be called “experts” in preparation for the launch of a new blog.


I’ve interviewed experts, spent time with them and have asked them whether shortcuts exist to becoming an expert (and received some incredible responses like the one from Seth Godin above). I’ve even read books by people who study success and expertise (expertologists?)...

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Facebook’s Subscribe: The Death of Fan Pages, or is it?

Facebook’s Subscribe: The Death of Fan Pages, or is it? | BUSINESS and more | Scoop.it

Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is particularly true for many sales people, agents, etc. who are looking to use Facebook as a way to communicate with customers and prospects.


Facebook fan pages were originally created for brands like Coke or Walmart and expanded out to be used by celebrities, organizations, places, and many others. Many individuals who wanted to interact with fans, prospects, and customers also began to create fan pages since it was an effective way of separating their personal Facebook activity from their business or public Facebook presence. In addition, fan pages provided lower barrier to entry in that it did not require the page to “approve” each follower / fan / friend...

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Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | BUSINESS and more | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.

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Facebook Fans: Are They Worth the Excitement?

Facebook Fans: Are They Worth the Excitement? | BUSINESS and more | Scoop.it

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month.

 

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. In other words, having a Facebook page for your small business is a great way to advertise.

 

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. But after spending 14 minutes per day on Facebook, you probably already knew that.

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Are You Building a Social Brand or a Social Business? Brian Solis

Are You Building a Social Brand or a Social Business? Brian Solis | BUSINESS and more | Scoop.it

Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.


According to an annual IBM study, getting closer to customers is the overwhelming top priority for CEOs. And, social media is lauded as the great facilitator for engagement and renewed business relevance. What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers...

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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | BUSINESS and more | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.

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