BUSINESS and more
Follow
Find tag "Advice"
20.1K views | +1 today
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

How to handle chronic complainers

How to handle chronic complainers | BUSINESS and more | Scoop.it

Got any chronic complainers where you work? It seems like every workplace has them – the people for whom the weather is always too warm or too cold, the boss is a jerk, the food is lousy, work sucks and … you fill out the list.


No matter how good things get they still only see the bad – and they go to huge lengths to point it out to everyone around them.


I’m not saying we should outlaw complaining, but workplaces need to do something about the chronic complainers because they tend to make people around them unhappy at work. It’s a fact that negative people are highly contagious and one chronic complainer can easily get an entire department down.


We try many different strategies to deal with complainers – one german IT company even bans whiners from the workplace. Yep – if you have a bad day you are not allowed to come in.


Read more: http://bit.ly/Jqocj2

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Automate Your Social Activities | Social Media Examiner

How to Automate Your Social Activities | Social Media Examiner | BUSINESS and more | Scoop.it
Find out how Ifttt can help simplify your social media marketing. Connect your online accounts to create triggered events with if this, then that feature.


Are you looking to simplify management of your social activities? If so, then Ifttt is for you.


Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.


Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.


With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.



more...
lelapin's comment, May 5, 2012 6:15 AM
ifttt is great, I use it a lot myself (running 11 scripts at the moment to feed either one of social platforms I'm on); can hardly cope with heavy traffic though (one specific script, feeding a Facebook page with tweets, stopped functionning after only one week due to many tweets).
Martin Gysler's comment, May 6, 2012 5:07 PM
Thank you for your interesting comment. Every tool has their limits... :)
Scooped by Martin Gysler
Scoop.it!

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

8 Ways to Make a Reverse Mentorship Work for You

8 Ways to Make a Reverse Mentorship Work for You | BUSINESS and more | Scoop.it
In a constantly changing digital workplace, it pays to team up with younger colleagues to glean tips on social media, mobile apps and more.


A couple weeks ago, when I needed help figuring out how to convert numbers in an Excel spreadsheet into a multiline graph, I turned to an expert: my 23-year-old daughter.


It took her less than five minutes to show me which Excel function to use. A couple of clicks later, the numbers appeared as a perfectly formatted, multicolor, four-line graph.


It's a small example of the kind of reverse mentoring happening in home offices and much larger workplaces all over the country, with workers actively seeking the counsel of their often but not always younger colleagues on technology and other matters.


Read more: http://bit.ly/HGntAq

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Spend Less Time on Twitter and Get More Out of It

How to Spend Less Time on Twitter and Get More Out of It | BUSINESS and more | Scoop.it
Have you become desensitized and disillusioned with Twitter?


Do you feel like you are suffering from Twitter Tiredness?


Do you feel like you are “tweeting in the dark”, spending more and more time on Twitter but getting less and less out of it?


I know the story. A few months (or years) ago, you signed up for a Twitter account. You dutifully wrote a clever bio, uploaded your picture and started tweeting. Maybe you followed some accounts and learned a bit about the culture and etiquette of the network before sending your first tweet.


After following a few people and building a following of your own, you started following more and more and retweeting more and more, all while spending less and less time engaging in conversations and writing original tweets.


Read more: http://www.business2community.com/twitter/how-to-spend-less-time-on-twitter-and-get-more-out-of-it-0160103

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Download MakeUseOf Guides

Download MakeUseOf Guides | BUSINESS and more | Scoop.it

The only thing you have to do is to subscribe to the weekly newsletter. I have downloaded several from this ebooks they have really great content and they are free... :-) [note mg]


Below you will find over 50 high quality guides covering wide variety of topics. From a dummy guide to build your own computer to an easy encryption guide. All free. Enjoy! Share them with everyone!


To download them you just need a password. Simply subscribe to weekl MakeUseOf Newsletter using your email below to get it. The password will be instantly emailed to you once you have confirmed your subscription.


(That's not all! You will also get access to MakeUseOf Cheat Sheets)


Read more: http://www.makeuseof.com/pages/download

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Better Leadership Through Social Media

Better Leadership Through  Social Media | BUSINESS and more | Scoop.it

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Indeed, leadership, like life, is constantly changing and it is important to be open to new things that happen there. [note mg]


"Join a new online network? I'd love to!"


In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I've yet to hear an executive utter those words.


Sometimes that's due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it's painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it's because executives would rather interact face-to-face than keyboard-to-keyboard.


But always, I hear a common concern: How can I add another platform, task list or set of relationships to my already full plate?


Read more: http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html?mod=googlenews_wsj

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | BUSINESS and more | Scoop.it
Experts sound off....


"What are the biggest mistakes that you find small business leaders make when using social media?"


Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.


Here are the most common complaints.


Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U

more...
No comment yet.
Suggested by Richard Andrews
Scoop.it!

The Antidote to Ambiguity: Values-Based Leadership

The Antidote to Ambiguity: Values-Based Leadership | BUSINESS and more | Scoop.it

What is your mission statement? How many people in your organization have read it? Understand it? Remember it? BELIEVE IT? And, how many of those who remain after answering those questions have actually adopted it?


Management books universally extol the importance of a mission statement. I have both suffered through mission development exercises as a staff member and been hired to facilitate these sessions. The process goes something like this: a group of senior administrators lock themselves in a room for an extended period of time; they debate, compromise, and craft lofty prose until they finally unveil (white smoke from chimney) their UNIFYING DOCUMENT. Shortly thereafter, they proudly display their statements on websites, placards, and business cards, then sit back and wait for the wisdom to trickle down to the masses. Much to their surprise, little change occurs.


Read more: http://www.unconventional-leadership.com/2012/03/15/the-antidote-to-ambiguity-values-based-leadership/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Marketer’s Guide to Blogging

The Marketer’s Guide to Blogging | BUSINESS and more | Scoop.it

What importance you attach to your blog? As the author of this blog, I am of the opinion that the blog is the basis of social media and should be important for any person who wishes to settle permanently on the web. This excellent article will give you interesting information about it. [note mg]


As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?


You know…information about how to write a viral post to information about where and how to position your comments to get the best results.


Well, I’ve tried to do my best in giving you everything I’ve ever learned about blogging in the ten years I’ve been doing this in one giant post.


Now, I’m sure I might be missing a few facts…but that’s where you come in. I need you to provide that information in the comments so I can keep updating this post so we can make it as comprehensive as possible.


Are you with me? Let’s get started.


Read more: http://bit.ly/H4q2t6

more...
Damien Ricaut's comment, March 27, 2012 3:01 AM
Good job. Thank you!
Martin Gysler's comment, March 27, 2012 3:58 AM
I'm glad you like it... une excellente journée :)
Scooped by Martin Gysler
Scoop.it!

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | BUSINESS and more | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.


You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.


Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?


Well, the truth is that a lot could go wrong.


Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.


Here’s how to do it…


Read more: http://bit.ly/GLVVGS

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | BUSINESS and more | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]


2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.


In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...


Read more: http://www.chrisbrogan.com/97/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Living Self-Employed Online: The Manual They Forgot to Give You

Living Self-Employed Online: The Manual They Forgot to Give You | BUSINESS and more | Scoop.it
February 1st, 2009, was a very memorable day for me. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.


I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. My position in the rat race was actually an awesome one, but it was nothing compared to being my own boss.


As some people here don't care about making their living from the internet, I understand that this post will not be for everybody. However, if you've just made the leap to working for yourself, currently run your own business, or you're looking to make your money online in the future, this article may be just what you need.


13 Lessons from 18 Months of Self-Employment...


Read more: http://lifehac.kr/K0q99M

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | BUSINESS and more | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.


As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.


The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.


Read more: http://bit.ly/HYGw8U

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | BUSINESS and more | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.


Read more: http://bit.ly/HO3oZ5

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide | BUSINESS and more | Scoop.it

The difficulty when you're a freelancer, may be the organization of your time. here is an excellent article on the subject which gives many ways to stay on track. [note mg]


Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come with your decision to freelance.


When you work in an office, everything is arranged for you, including your system and timelines, but when it comes to freelancing you need to handle all these responsibilities. Being a freelancer sounds easy and is tempting along with its striking benefits; but it is not as flowery as it seems.


Read more: http://bit.ly/HSWdZ8

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | BUSINESS and more | Scoop.it

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.


What is Pinterest?


Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.


Take a look at this Shareaholic January 2012 referral traffic report.


Read more: http://bit.ly/HPeRkH

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to turn your blog into a book

How to turn your blog into a book | BUSINESS and more | Scoop.it

Maybe this idea has already crossed your mind. For me this is the case and I find this information useful to think even more strongly now. [note mg]


We know many of you love your blogs, and gleefully publish photos and posts without thoughts to reuse your work in other forms. But we know some wonder: could this be a book? Recently we wrote about how a WordPress.com blogger scored a book deal for You Are Not So Smart. But what if you want to do it all yourself?


As a blogger who has authored several successful books with publishers, and who works on WordPress.com, I recently self-published a book based entirely on posts from my blog. I wanted to see what I could learn, and I’m here to share it all with you.


Read more: http://en.blog.wordpress.com/2012/04/04/how-to-turn-your-blog-into-a-book/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | BUSINESS and more | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.


Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...


Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

What Have You Done With Q1?

What Have You Done With Q1? | BUSINESS and more | Scoop.it

An excellent article. I love the structured approach who is easy to use for us all. If you follow the advice provided in this post, the things will be done more easely, for sure! [note mg]


Q1, 2012 is in the record books. What…you haven’t accomplished all that you planned; WHAT…hardly anything? Oh, my!


Well, the good news is you’re hardly alone. In fact, you’re in the majority. We really are a species of habitual procrastinators. So, apparently, you fit right in. After all, most of us do like to feel as if we’re one of the crowd.


Now for the bad news, if you had planned to accomplish X, and didn’t, you bargained with the devil. You repeatedly forfeited some portion of your future success, abundance, and/or happiness for some short-term pleasure or comfort. Hardly a fair exchange, although at the time it may have seemed so.


Read  more: http://goalhabits.com/2012/04/01/what-have-you-done-with-q1/#comment-599

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | BUSINESS and more | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.


Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?


You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”


On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.


But you may have noticed that not every cover image is a home run …


This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.


Read more: http://www.copyblogger.com/timeline-cover-photo/

more...
Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
Scooped by Martin Gysler
Scoop.it!

5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | BUSINESS and more | Scoop.it

Have you been able to turn your fans and followers into active prospects?


Are you interested in monetizing the social media channel?


Keep reading for five tips to turn fans and followers into a revenue channel.


But first…


Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...


Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

more...
Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
Scooped by Martin Gysler
Scoop.it!

How To Get Media Coverage For Your Startup: A Complete Guide

How To Get Media Coverage For Your Startup: A Complete Guide | BUSINESS and more | Scoop.it

A perfect post to read a Saturday and practice immediately after the reading. [note mg]


How to get the press and media to spread your startup's story. A detailed and comprehensive guide for mere mortals.


The Complete Guide to Getting Press Coverage For Your Startup


Whoa, this guide was long, long, long overdue. Over the past few months, a lot of people reached out for help on how to best get press for their startup. I could help them with a quick email response, but it never felt quite appropriate.


So from now on, just a link to this guide will hopefully be useful.


Over the past 6-9 months, I am extremely thankful for the amazing stories lots of great writers from news and tech sites have written about Buffer...


Read more: http://bit.ly/GJatFe

more...
Martin Gysler's comment, March 25, 2012 8:04 AM
I'm glad you like it and find it also useful. Have a great Sunday Namita :)
Namita Patel's comment, March 25, 2012 11:33 AM
Happy Sunday to you too Martin!
Martin Gysler's comment, March 25, 2012 1:10 PM
Thank you Namita :)
Scooped by Martin Gysler
Scoop.it!

The Magic of Doing One Thing at a Time

The Magic of Doing One Thing at a Time | BUSINESS and more | Scoop.it

Why is it that between 25% and 50% of people report feeling overwhelmed or burned out at work?


It's not just the number of hours we're working, but also the fact that we spend too many continuous hours juggling too many things at the same time.


What we've lost, above all, are stopping points, finish lines and boundaries. Technology has blurred them beyond recognition. Wherever we go, our work follows us, on our digital devices, ever insistent and intrusive. It's like an itch we can't resist scratching, even though scratching invariably makes it worse.


Tell the truth: Do you answer email during conference calls (and sometimes even during calls with one other person)? Do you bring your laptop to meetings and then pretend you're taking notes while you surf the net? Do you eat lunch at your desk? Do you make calls while you're driving, and even send the occasional text, even though you know you shouldn't?...


Read more: http://blogs.hbr.org/schwartz/2012/03/the-magic-of-doing-one-thing-a.html

more...
No comment yet.