When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online. My mom recently started publishing online courses and my eighty-one year-old grandmother has an iPhone.
SEO is extremely powerful, but it takes time. I didn’t know much about marketing and I hadn’t prepared for the kind of lead time necessary to be effective. Search Engine Marketing and online ads on the other hand can be set up in minutes. Anyone can sign up and unleash an AdWords campaign.
So, AdWords… How’s that working for ya?
I thought I understood AdWords pretty well. I even worked on the AdWords API team as an intern at Google. I logged on, created an account, pumped out a few ads, and began awaiting approval. It was great. I didn’t have to leave the building or make messy pitches to humans. Google could tell me how many people would see the ad in a day...