BUSINESS and more
Follow
Find tag "Advertising"
19.0K views | +3 today
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

How cold calling (properly) works better than AdWords

How cold calling (properly) works better than AdWords | BUSINESS and more | Scoop.it

When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online. My mom recently started publishing online courses and my eighty-one year-old grandmother has an iPhone.

 

SEO is extremely powerful, but it takes time. I didn’t know much about marketing and I hadn’t prepared for the kind of lead time necessary to be effective. Search Engine Marketing and online ads on the other hand can be set up in minutes. Anyone can sign up and unleash an AdWords campaign.

 

So, AdWords… How’s that working for ya?

 

I thought I understood AdWords pretty well. I even worked on the AdWords API team as an intern at Google. I logged on, created an account, pumped out a few ads, and began awaiting approval. It was great. I didn’t have to leave the building or make messy pitches to humans. Google could tell me how many people would see the ad in a day...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

Amazing set of features launched by Facebook since Google + launch

Amazing set of features launched by Facebook since Google + launch | BUSINESS and more | Scoop.it

It’s just over 3 months since Google dropped the bombshell that it was launching their own social network and inevitably the attention immediately switched to Facebook to see what they would do in counter the launch. Facebook were initially quiet but they went in to their famous “Lockdown” phase and started rolling out a whole host of new features many of which were lightly “inspired” by Google +. If anything the launch by Google seems to have helped accelerate the development cycle at Facebook with the main beneficiaries being the end users who are getting an improved service. Whatever way you look at it and despite the fact that Facebook were working on some of this stuff before anyway you can’t but be impressed at the staggering response to the launch of Google + by Facebook…

more...
No comment yet.