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Can You Start Charging For Your New Online Service From Day One?

Can You Start Charging For Your New Online Service From Day One? | Business Tips | Scoop.it

 

 


Via Robin Good
EZIA's insight:

Better have a good plan in place to manage your online sales.

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Robin Good's curator insight, August 6, 2013 11:01 AM



Christian Rennella has an interesting article on ESBJournal, analyzing three fundamental aspects that, in his view, define the failure or successof an online startup. These are:


1) Does what you are developing resolve a real issue?


2) Would customers be willing to pay for it in the medium and long term?


3) Is there space for future growth?


And I can't but agree with his assessment that the best business model that can be adopted today by a new online startup is monthly subscriptions.



Interesting. 7/10


Full article: http://esbjournal.com/2013/08/why-should-an-entrepreneur-charge-for-their-services-from-day-one/ 


(Image credit: Buy now sign - Shutterstock)



Kim Golez's curator insight, August 9, 2013 12:42 PM

You got a point here man hehe

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Professional Women's Business Network - Gateway to Success

Professional Women's Business Network - Gateway to Success | Business Tips | Scoop.it
EZIA's insight:
Don't miss this fantastic event June 8th in Phila Area!
 
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GameSalad - Game creation for everyone ™

GameSalad - Game creation for everyone ™ | Business Tips | Scoop.it
Make games for iPhone, iPad, Mac and Web. No coding required. Did we mention it's free?

Via Pachoman
EZIA's insight:
Time to have some fun inventing your own online games - easy and free!
 
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13 Surprising Benefits of Content Marketing

13 Surprising Benefits of Content Marketing | Business Tips | Scoop.it
There is far more to content marketing than the impact of content on SEO. There are multiple benefits of content marketing you should know about.

Via malek
EZIA's insight:
Words will impact your online reach
 
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malek's curator insight, March 1, 2:47 PM

Content marketing can help you be the outstanding thoroughbred in a field of seemingly similar horses.

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Snap is going public at a $24 billion valuation

Snap is going public at a $24 billion valuation | Business Tips | Scoop.it
Snap's shares are scheduled to begin trading on Thursday under the ticker SNAP.
EZIA's insight:
Who said visuals aren't the leading trend in 2017?
 
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The perfect integration between Marketing Automation and Social Media

The perfect integration between Marketing Automation and Social Media | Business Tips | Scoop.it

Marketing Automation is one of the hottest marketing tools available on the Internet. Though nothing new, automated direct response to catalogued clients or potential customers has always been a favourite way of businesses for approaching customers. At the same time, the benefits brought about by Social Media to the Business to Consumer field cannot be overstated. The integration of Marketing Automation with the ever-growing Social Media universe has turned Marketing Automation into one of the most efficient tools for digital marketing strategy.


Via Pantelis Chiotellis
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Say it - Send it - Do it
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Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Business Tips | Scoop.it

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....


Via Jeff Domansky
EZIA's insight:
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
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Jeff Domansky's curator insight, January 20, 11:13 AM

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

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Discover what it takes to succeed as a businesswoman in today’s world.

Discover what it takes to succeed as a businesswoman in today’s world. | Business Tips | Scoop.it
5 Ways to “Lead Like a Woman”

Via Bill Cosgrove
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Key marketing and data technology opportunities and challenges for 2017 | C-Suite

Key marketing and data technology opportunities and challenges for 2017 | C-Suite | Business Tips | Scoop.it
1. Real-time decision making finally gets real
Many organisations looked into or acquired technology to facilitate real-time when it first emerged as a leading trend, but it is only now that many are actually practically applying it. 

2. Taking steps towards cognitive computing
The next few years will see organisations start to get to grips with what cognitive computing can offer. While there is much fascination with the potential for cognitive, there is still an element of nervousness from many organisations, especially when it comes to A.I. This is not unfounded, as A.I. has not yet reached the point where it can run without careful human monitoring. 

3. The growing need for data management and governance

4. Getting your digital estate in order
Organisations are still failing to fully understand their digital estates and the systems they already have. Many are fairly digitally mature, with estates that have grown at a rapid pace. Due to the particularly high turn-over in senior marketing roles, coupled with increasing marketing technology spend, businesses are likely to have multiple systems in place, which are not being utilised or integrated properly.

Via marketingIO
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marketingIO's curator insight, January 15, 5:44 PM

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Eight ways the Internet of Things will change the way we live and Work

Eight ways the Internet of Things will change the way we live and Work | Business Tips | Scoop.it
By 2020, there will be tens of billions of data-spouting devices connected to the Internet. Here's how they're changing everything

Via TechinBiz
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Tony Guzman's curator insight, January 19, 1:40 PM
The Internet of Things (IoT) continues to be a disruptive force in our personal and work lives. How will IoT affect you in the coming years?
David W. Deeds's curator insight, January 23, 7:05 AM

Interesting. Thanks to Jim Lerman.

Ginger Jewell's curator insight, January 24, 2:13 PM
So folks, how do these effect the future of education?  With more and more data connected devices, what do we look at with that ability?   I can some some real use for smarter - dollars that can be used for students.  They're calling this a 2020 list, that's only three years.  We don't generally get on the bandwagon until well after business and industry have.  I think it provides some food for thought.
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5 Ways to Get More Referrals from your Professional Contacts

5 Ways to Get More Referrals from your Professional Contacts | Business Tips | Scoop.it

The quantity and quality of one’s professional network can be extremely valuable in career and business development. Getting introductions through your existing contacts is an excellent way to meet new contacts, customers, partners, or investors. Sharing a common relationship adds rapport and social proof to the interaction. This post describes five strategies for increasing the amount of introductions you get from your friends and colleagues.


Via paulgreen
EZIA's insight:
Very Important - Don't forget to Ask for Referrals!
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Lee Tyree Network's curator insight, February 12, 2014 12:30 AM

Lee Tyree Network!

likes this...

EZIA's curator insight, February 24, 2014 1:04 PM

Here are some good strategies for business networking.

EZIA's curator insight, August 17, 2016 9:35 AM
Tap into your current contacts to get referrals.
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Three Major Shifts That Will Transform Video Marketing in 2017

Three Major Shifts That Will Transform Video Marketing in 2017 | Business Tips | Scoop.it
Video marketing in 2017 will see some big shifts, becoming interactive, providing useful analytics, and relying on personalized content and in-house production. Check out the future of marketing video.

Via Jay
EZIA's insight:
Your vision of yourself or company will be the focus point of any video you produce for your online content
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26 Digital Marketing Statistics to Guide You to Success in 2017

26 Digital Marketing Statistics to Guide You to Success in 2017 | Business Tips | Scoop.it
Get the insight you need to plan a successful 2017 with this roundup of insightful digital marketing statistics from around the web.
EZIA's insight:
Digital Marketing Guides can Help - but you need to find experts to show your company the way - ezia1.com can help
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Smart and Strategic video marketing to boost sales and raise funds.

Smart and Strategic video marketing to boost sales and raise funds. | Business Tips | Scoop.it

Novisign wanted to attract investment and increase sales. The big question: how to speak directly to several different target audiences?


Via Animation Cowboy Studios
EZIA's insight:
Video Marketing is HOT!!!
 
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5 Important Tips for Scaling Your Startup 

5 Important Tips for Scaling Your Startup  | Business Tips | Scoop.it

Via malek
EZIA's insight:
Got a Start-Up - Want to Succeed?
 
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malek's curator insight, March 1, 7:18 AM

Don’t let anything about your business be so fragile that less talented or unmotivated employees can bring it down.

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The Impact of Social Media on Healthcare

The Impact of Social Media on Healthcare | Business Tips | Scoop.it

Social media has been around for over a decade now and has changed the way we socialise. It’s doing so in health as much as anywhere else. So, let’s take a look at how it is doing so.

1.  Younger Users Talk More About Health on Social Media

People between the ages of 18 and 24 are two times as likely as 45 to 54 year olds to go on social media and talk about their health. This is important because the younger generation has shown that they are willing to embrace both social media and new innovations in communication. Health care professionals, then, must be willing to go to them and engage. They need to be on top of things, though, because if they do not move quick enough, they may not be able to make an impact.

2. Social Media Information Impacts Health Decisions

Over forty percent of consumers indicate that they use social media information to influence their health decisions. This is important because it shows that health care professionals must create accurate content to disseminate on social media that will help consumers learn about their health. People rely on the opinions of others to help them with their health, but the information they receive is not always accurate.

3. Health Care Organizations Need to Have Social Media Guidelines

Approximately thirty-one percent of health care organizations have created social media guidelines. It is important for organizations to have something in writing so that everyone knows what is going on and how they need to behave on social media. It also helps you run your organization’s social media account as well.

4. Social Media Users are Trusting

Nine out of ten people in the 18 to 24 age group said that medical information shared over social media would be taken to heart. This shows that the younger generation feels that they can trust their cohorts online, which provides an opportunity for health care professionals to get in contact with them in a meaningful way.

5. Patients Know the Value of Online Communities

A study recently indicated that more than half of all patients would be okay with providers using online communities to get information about treatment options. This is important because it goes to show that if a community is reputable and informative, patients will feel good about getting information from them. This is true even when it comes to a sensitive topic like health.

6. Health Related Apps Could be the Way of the Future

Almost twenty percent of smartphone owners have one or more health applications. In particular, apps dealing with weight loss, diet and exercise are the most prevalent. It is important to note this because it may be a good idea for your health care organization to think about creating its own health app. It is not necessary for all facilities to take this step, but if they do not, they should use this information to their advantage when it comes to marketing.

7. Social Media can Impact Health Choices

Just over forty percent of people indicated that social media would help them determine which medical facility, hospital or doctor to visit. This is important because it indicates that social media is powerful when it comes to personal recommendations. That means that health care organizations can use social media to help them get new patients (or even to keep existing patients). People get on social media and they talk about everything. They mention health quite frequently. Now might be the right time for your organization to get involved.

 8. Social Media Can Be Used for Networking

Just over thirty percent of health care professionals network on social media. This is important because it shows that social media is about more than just reconnecting with old friends. It can also help with professional development, regardless of whether you are on LinkedIn, Twitter or Facebook.

9. Hospitals Need to be on Social Media

About one fourth of all United States hospitals are involved in social media. This is important because it underscores the importance of these organizations getting involved in social media. It allows hospitals to get in touch with current patients as well as those that they have seen in the past. It helps future clients to find them. While hospitals do have to be careful about what they post, social media can be a very valuable tool for them. Here are some tips.

10. Social Media is Helping People to Become More Transparent

About thirty percent of adults feel comfortable talking about their health on social media. Forty-seven percent feel comfortable discussing their health with their doctor, thirty-eight percent with the health care company, thirty-two percent with a drug company and forty-three percent with a hospital. This is important because it indicates that social media is helping people to realize the importance of being authentic and open about their health. That can lead to positive discussion going forward.


Via Plus91
EZIA's insight:
Social Media is also impacting the healthcare industry.
 
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Get Creative: Using Snapchat in Social Media Marketing

Get Creative: Using Snapchat in Social Media Marketing | Business Tips | Scoop.it
One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.

Via Stefano Principato, Pantelis Chiotellis
EZIA's insight:
Pictures say it all
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What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice

What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice | Business Tips | Scoop.it
Chart of the day: Website lead response management research If you're involved in a business where you collect leads from your website you will know the im. Marketing topic(s):Lead generation analytics. Advice by Dave Chaffey.

Via marketingIO
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marketingIO's curator insight, January 19, 6:29 PM

It's worse than ever.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Aurasma - Create Augmented Reality

Aurasma - Create Augmented Reality | Business Tips | Scoop.it
Aurasma is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.

Via Nik Peachey
EZIA's insight:
Augmented Reality - something to consider.
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Cathia Gaïta's curator insight, November 17, 2016 4:47 AM
A very useful and interesting tool for students to post a recording on a picture they will display on a map for instance, to display images on a background of your choice with  videos or recordings for your students to click on to find information to help them in a quest for ex... and many other possible activities.
Maggie Verster's curator insight, November 21, 2016 12:09 PM
Love aurasma!! Great for fieldtrips.
David W. Deeds's curator insight, December 4, 2016 11:49 PM

Check this out! Thanks to Filomena Gomes.

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How to Make Your Mobile Site SEO Friendly

How to Make Your Mobile Site SEO Friendly | Business Tips | Scoop.it
Ready for the mobile index? Didn't think so. This free guide will give you a checklist on how to prepare and also detailed explanations of each.

Via Bill Cosgrove
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Your 5G Network Will Monitor Your Health and Drive Your Car

Your 5G Network Will Monitor Your Health and Drive Your Car | Business Tips | Scoop.it
The wireless 5G network is soon to make possible some of our loftiest goals, including a fully fledged Internet of Things.

Via TechinBiz
EZIA's insight:
Look at the applications that are coming - so exciting!
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8 Expert-Approved Tips for Creating Your First Online Course

8 Expert-Approved Tips for Creating Your First Online Course | Business Tips | Scoop.it

The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion.


But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world.In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course....


Via Jeff Domansky
EZIA's insight:
Just because you can write an awesome online course doesn't mean you don't need to think about how you will market it.
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Jeff Domansky's curator insight, January 10, 12:53 AM

Creating your first online course shouldn't be intimidating with these tips for planning, creating and promoting your first course.

bunchentropy's comment, January 12, 12:04 AM
good
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Networking Skills: Focus On Your Gold Dust | By spending time with the right people ...

Networking Skills:  Focus On Your Gold Dust | By spending time with the right people ... | Business Tips | Scoop.it

Many of the people in your network will never refer you even if they know the sorts of people you want to meet. So it makes good business sense to focus your referral marketing time on the people who will refer you.


Via paulgreen
EZIA's insight:
Network with the right people and succeed.  Also, don't limit the amount of networking - get out there and find connections!
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EZIA's curator insight, January 1, 2014 3:10 PM

Don't randomly ask people for a referral - make sure you position the request professionally.

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4 ways Artificial Intelligence changes the game for SEO

4 ways Artificial Intelligence changes the game for SEO | Business Tips | Scoop.it
Search engines will always evolve. Artificial Intelligence may be the most unpredictable change yet.

Via Jay
EZIA's insight:
AI is a game changer - read this article and learn about the future of your online content
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GRSoft Solution's comment, January 13, 4:56 AM
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GRSoft Solution's comment, January 13, 4:57 AM
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