4 Reasons Your Business Needs A Mobile Development Platform InformationWeek In order to rapidly innovate and remain competitive in a mobile society, an organization must have a comprehensive mobile app development platform.
Remember that your profile is about you: it's personal. It's there to make you stand out, so the more individual you can make it, the more readers are likely to find it interesting. Don't be afraid to experiment, as most sites let you edit your text.
Despite the collective wisdom of centuries on this topic, confidence in our leaders is low and continues to decline (RT @RingCentral: Why leadership development fails to produce good leaders http://t.co/fBnx7YMNdT)...
Phyllis Smith's insight:
Leaders in the past were not afraid to be innovative, whereas many in leadership roles today are walking on eggshells worried whether broad ideas will land them on the wrong side of the door.
Delivering Happiness - How to Create a WOW Customer Experience delivering happiness, book, happiness, delivering, at work, zappos, Tony Hsieh, business, corporate culture, entrepreneur (Using Culture Canvas as a tool to facilitate delivering wow #cx...
For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget).
Sometimes a little humor is the most serious B2B strategy
SUMMARY: A FMW Fasteners Twitter account that makes light of its products is a good example of business-to-business marketing realizing the value of humor. Tweeting messages such as "Tamper Resistant Insert Bits are here! Be still my beating heart!" and creating humorous videos, as Tim Washer has done for IBM and now Cisco, shows how to take the "boring" out of B2B marketing.
In recent years social media has become a vastly used communication channel for companies in all industries. This includes the healthcare industry, although there are some guidelines that must be followed for medical practices, doctors, etc. who choose to use social media as a communication tool.
A major concern of utilizing social media in the healthcare industry involves HIPAA, the Health Insurance Portability and Accountability Act, and more specifically, it’s Privacy Rule. This is the first comprehensive Federal protection for the privacy of personal health information.
Companies required to abide by HIPAA must ensure they do so when utilizing social media as well. For example, an emergency room doctor in Rhode Island discussed a patient’s case on Facebook. The text contained enough detail to allow the patient involved to be identified, resulting in a violation of HIPAA’s Privacy Act and the termination of the doctor involved.
There are ways that those working in the healthcare industry can use social media as a tool while avoiding legal and regulatory entanglements. Here are some examples:
1. Information Creator: Blogging is a great social media tool to relay information in your area of expertise. This requires pre-existing knowledge and research, but can be a great way to interact with and inform people. Press releases and best practice guides are also examples of how information can be relayed in this process. Any of these writing materials can then be spread throughout social media sites, such as Facebook or Twitter.
2. Information Curator: A curator collects, organizes and helps to reach understanding on a body of knowledge or information. This technique allows you to use medical news, journals and articles that are published in your field to inform people. Share these findings with your social media “followers.” Your viewers, patients, etc. will then see you as a source of where they get there information. This means you must ensure that the information you are sharing is relevant and trusted.
3. Conversation Contributor: As well as maintaining your own social media profiles, become involved in conversations happening on other social media pages. For example, if a medical association posts a healthcare blog on their Facebook page, you could add your expertise by commenting on their post. If you have written your own article or blog about the topic, sharing that as a comment as well will show your credibility to the conversation. This will help develop traffic to your own social media profiles or websites and will help establish professional connections.
Applying any of these techniques can assist you in developing a social media strategy that keeps guidelines in mind. However, utilizing all three techniques is the best way to helpmaximize social media exposure in the healthcare industry.
Do you know the next best innovation - "Google Glass"? Read this article before you buy an updated electronic device which will probably be obsolute in the next two years with introduction of "Google Glass".
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census.
Phyllis Smith's insight:
This writer states that women are launching more businesses - but keeping them on a smaller scale. I believe all businesses are either staying small - no specific gender - and larger businesses are starting to scale down as well.
The Guardian Five steps to developing an effective sales strategy The Guardian As a growth business you should develop a singular focus on the key sales and business development activity – or at most two or three activities – that have the...
Phyllis Smith's insight:
Without a sales strategy - where are you going with your business?
Have you ever wondered how Facebook ranks your friends for you? The company keeps a score for everyone you interact with on the social network.This affects the order of results when you start typing a name into the search box, the people that appear in your Friends pane when someone visits your profile, whose content shows up in your News Feed, and pretty much any list that displays who you interact with on the site.
If you work from a home office - make sure you get dressed each morning so that you feel businesslike instead of wearing pajamas and slippers. Definitely a positive attitude changer when you're dressed for business.