One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.
Chart of the day: Website lead response management research If you're involved in a business where you collect leads from your website you will know the im. Marketing topic(s):Lead generation analytics. Advice by Dave Chaffey.
The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion.
But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world.In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course....
Many of the people in your network will never refer you even if they know the sorts of people you want to meet. So it makes good business sense to focus your referral marketing time on the people who will refer you.
Marketing Automation is one of the hottest marketing tools available on the Internet. Though nothing new, automated direct response to catalogued clients or potential customers has always been a favourite way of businesses for approaching customers. At the same time, the benefits brought about by Social Media to the Business to Consumer field cannot be overstated. The integration of Marketing Automation with the ever-growing Social Media universe has turned Marketing Automation into one of the most efficient tools for digital marketing strategy.
Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?
If the latter is the case, IBM has you covered.
The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.
For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....
1. Real-time decision making finally gets real Many organisations looked into or acquired technology to facilitate real-time when it first emerged as a leading trend, but it is only now that many are actually practically applying it.
2. Taking steps towards cognitive computing The next few years will see organisations start to get to grips with what cognitive computing can offer. While there is much fascination with the potential for cognitive, there is still an element of nervousness from many organisations, especially when it comes to A.I. This is not unfounded, as A.I. has not yet reached the point where it can run without careful human monitoring.
3. The growing need for data management and governance
4. Getting your digital estate in order Organisations are still failing to fully understand their digital estates and the systems they already have. Many are fairly digitally mature, with estates that have grown at a rapid pace. Due to the particularly high turn-over in senior marketing roles, coupled with increasing marketing technology spend, businesses are likely to have multiple systems in place, which are not being utilised or integrated properly.
The quantity and quality of one’s professional network can be extremely valuable in career and business development. Getting introductions through your existing contacts is an excellent way to meet new contacts, customers, partners, or investors. Sharing a common relationship adds rapport and social proof to the interaction. This post describes five strategies for increasing the amount of introductions you get from your friends and colleagues.
Video marketing in 2017 will see some big shifts, becoming interactive, providing useful analytics, and relying on personalized content and in-house production. Check out the future of marketing video.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.