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Stilettos Invade Startups as Niche-Shopping Sites Attract Women

Stilettos Invade Startups as Niche-Shopping Sites Attract Women | Business Tips | Scoop.it

Alexis Maybank, co-founder of the shopping website Gilt Groupe Inc., says her 5-inch stilettos are meant to send a message: being feminine and starting a technology company aren’t mutually exclusive.

“Women are driving most of the consumer activity on the Web today,” said Aileen Lee, a venture capitalist at Kleiner Perkins Caufield & Byers, who devotes about half of her investment portfolio to startups founded by females.

“I can’t relate to Mark Zuckerberg, and I can’t relate to Steve Jobs,” she said, referring to the co-founders and CEOs of Facebook Inc. and Apple Inc, respectively. “Having a community where people look like you -- seeing other role models implicitly tells someone they can do it.”


Via Nakeva Corothers
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Get Creative: Using Snapchat in Social Media Marketing

Get Creative: Using Snapchat in Social Media Marketing | Business Tips | Scoop.it
One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was originally developed with teens in mind, it has taken off as a new tool for social media marketing; for that reason, it can be used to better your business and improve its online presence. Keep reading for more information on the app your business may just need to download.

Via Stefano Principato, Pantelis Chiotellis
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Pictures say it all
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What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice

What sales response time is best when following up web leads? - Smart Insights Digital Marketing Advice | Business Tips | Scoop.it
Chart of the day: Website lead response management research If you're involved in a business where you collect leads from your website you will know the im. Marketing topic(s):Lead generation analytics. Advice by Dave Chaffey.

Via marketingIO
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marketingIO's curator insight, January 19, 6:29 PM

It's worse than ever.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Aurasma - Create Augmented Reality

Aurasma - Create Augmented Reality | Business Tips | Scoop.it
Aurasma is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.

Via Nik Peachey
EZIA's insight:
Augmented Reality - something to consider.
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Cathia Gaïta's curator insight, November 17, 2016 4:47 AM
A very useful and interesting tool for students to post a recording on a picture they will display on a map for instance, to display images on a background of your choice with  videos or recordings for your students to click on to find information to help them in a quest for ex... and many other possible activities.
Maggie Verster's curator insight, November 21, 2016 12:09 PM
Love aurasma!! Great for fieldtrips.
David W. Deeds's curator insight, December 4, 2016 11:49 PM

Check this out! Thanks to Filomena Gomes.

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How to Make Your Mobile Site SEO Friendly

How to Make Your Mobile Site SEO Friendly | Business Tips | Scoop.it
Ready for the mobile index? Didn't think so. This free guide will give you a checklist on how to prepare and also detailed explanations of each.

Via Bill Cosgrove
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Your 5G Network Will Monitor Your Health and Drive Your Car

Your 5G Network Will Monitor Your Health and Drive Your Car | Business Tips | Scoop.it
The wireless 5G network is soon to make possible some of our loftiest goals, including a fully fledged Internet of Things.

Via TechinBiz
EZIA's insight:
Look at the applications that are coming - so exciting!
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8 Expert-Approved Tips for Creating Your First Online Course

8 Expert-Approved Tips for Creating Your First Online Course | Business Tips | Scoop.it

The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion.


But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world.In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course....


Via Jeff Domansky
EZIA's insight:
Just because you can write an awesome online course doesn't mean you don't need to think about how you will market it.
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Jeff Domansky's curator insight, January 10, 12:53 AM

Creating your first online course shouldn't be intimidating with these tips for planning, creating and promoting your first course.

bunchentropy's comment, January 12, 12:04 AM
good
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Networking Skills: Focus On Your Gold Dust | By spending time with the right people ...

Networking Skills:  Focus On Your Gold Dust | By spending time with the right people ... | Business Tips | Scoop.it

Many of the people in your network will never refer you even if they know the sorts of people you want to meet. So it makes good business sense to focus your referral marketing time on the people who will refer you.


Via paulgreen
EZIA's insight:
Network with the right people and succeed.  Also, don't limit the amount of networking - get out there and find connections!
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EZIA's curator insight, January 1, 2014 3:10 PM

Don't randomly ask people for a referral - make sure you position the request professionally.

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4 ways Artificial Intelligence changes the game for SEO

4 ways Artificial Intelligence changes the game for SEO | Business Tips | Scoop.it
Search engines will always evolve. Artificial Intelligence may be the most unpredictable change yet.

Via Jay
EZIA's insight:
AI is a game changer - read this article and learn about the future of your online content
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GRSoft Solution's comment, January 13, 4:56 AM
Nice Art!!! Please See my Art - https://goo.gl/fMYQVj
GRSoft Solution's comment, January 13, 4:57 AM
Nice Art!!! Please See my Art - https://goo.gl/fMYQVj
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4 Clever Ways Your Company Can Use Social Media to Boost SEO

4 Clever Ways Your Company Can Use Social Media to Boost SEO | Business Tips | Scoop.it
Likes on social media are great, but what we're all ultimately after is more customers.
EZIA's insight:
Another way to use Social Media - Need help - contact ezia1.com
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Where to Find HD Motion Backgrounds

Where to Find HD Motion Backgrounds | Business Tips | Scoop.it
Learn some facts about HD motion backgrounds and see our list of ten places to find HD video background clips.

Via AnnaVBW
EZIA's insight:
Want attention from viewers - use video on your website
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How Amazon innovates in ways that Google and Apple can't

How Amazon innovates in ways that Google and Apple can't | Business Tips | Scoop.it
Google and Apple each thrive in one market. Amazon innovates in everything from cloud computing to retail stores.

Via ECOMpedia.ro
EZIA's insight:
Amazing build by Amazon outshines Google and Apple
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30 Top Social Media Sites to Market Your Small Business Locally

30 Top Social Media Sites to Market Your Small Business Locally | Business Tips | Scoop.it
Looking for a spot to market your small business locally? These are the best local social media sites for doing just that.

Via Kamal Bennani
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Great resource!
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GPL's curator insight, December 28, 2016 12:26 PM

Toujours faire passer la qualité avant la quantité. Quelqu’un aura toujours plus d’énergie et de ressources que vous pour voir ce qui ne va pas dans votre travail et ne se gênera pas pour le faire remarquer. La meilleure des choses à faire pour être bon dans votre travail, c’est de faire très attention à ce qui vous distinguera et qui fera de vos productions des contenus à ne pas manquer !  

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Create, Distribute, and Share: 15 Essential Content Marketing Templates

Create, Distribute, and Share: 15 Essential Content Marketing Templates | Business Tips | Scoop.it
15 tools, templates, and checklists to get your content marketing started in the right direction – Content Marketing Institute
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The perfect integration between Marketing Automation and Social Media

The perfect integration between Marketing Automation and Social Media | Business Tips | Scoop.it

Marketing Automation is one of the hottest marketing tools available on the Internet. Though nothing new, automated direct response to catalogued clients or potential customers has always been a favourite way of businesses for approaching customers. At the same time, the benefits brought about by Social Media to the Business to Consumer field cannot be overstated. The integration of Marketing Automation with the ever-growing Social Media universe has turned Marketing Automation into one of the most efficient tools for digital marketing strategy.


Via Pantelis Chiotellis
EZIA's insight:
Say it - Send it - Do it
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Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Business Tips | Scoop.it

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....


Via Jeff Domansky
EZIA's insight:
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
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Jeff Domansky's curator insight, January 20, 11:13 AM

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

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Discover what it takes to succeed as a businesswoman in today’s world.

Discover what it takes to succeed as a businesswoman in today’s world. | Business Tips | Scoop.it
5 Ways to “Lead Like a Woman”

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Key marketing and data technology opportunities and challenges for 2017 | C-Suite

Key marketing and data technology opportunities and challenges for 2017 | C-Suite | Business Tips | Scoop.it
1. Real-time decision making finally gets real
Many organisations looked into or acquired technology to facilitate real-time when it first emerged as a leading trend, but it is only now that many are actually practically applying it. 

2. Taking steps towards cognitive computing
The next few years will see organisations start to get to grips with what cognitive computing can offer. While there is much fascination with the potential for cognitive, there is still an element of nervousness from many organisations, especially when it comes to A.I. This is not unfounded, as A.I. has not yet reached the point where it can run without careful human monitoring. 

3. The growing need for data management and governance

4. Getting your digital estate in order
Organisations are still failing to fully understand their digital estates and the systems they already have. Many are fairly digitally mature, with estates that have grown at a rapid pace. Due to the particularly high turn-over in senior marketing roles, coupled with increasing marketing technology spend, businesses are likely to have multiple systems in place, which are not being utilised or integrated properly.

Via marketingIO
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marketingIO's curator insight, January 15, 5:44 PM

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Eight ways the Internet of Things will change the way we live and Work

Eight ways the Internet of Things will change the way we live and Work | Business Tips | Scoop.it
By 2020, there will be tens of billions of data-spouting devices connected to the Internet. Here's how they're changing everything

Via TechinBiz
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Tony Guzman's curator insight, January 19, 1:40 PM
The Internet of Things (IoT) continues to be a disruptive force in our personal and work lives. How will IoT affect you in the coming years?
David W. Deeds's curator insight, January 23, 7:05 AM

Interesting. Thanks to Jim Lerman.

Ginger Jewell's curator insight, January 24, 2:13 PM
So folks, how do these effect the future of education?  With more and more data connected devices, what do we look at with that ability?   I can some some real use for smarter - dollars that can be used for students.  They're calling this a 2020 list, that's only three years.  We don't generally get on the bandwagon until well after business and industry have.  I think it provides some food for thought.
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5 Ways to Get More Referrals from your Professional Contacts

5 Ways to Get More Referrals from your Professional Contacts | Business Tips | Scoop.it

The quantity and quality of one’s professional network can be extremely valuable in career and business development. Getting introductions through your existing contacts is an excellent way to meet new contacts, customers, partners, or investors. Sharing a common relationship adds rapport and social proof to the interaction. This post describes five strategies for increasing the amount of introductions you get from your friends and colleagues.


Via paulgreen
EZIA's insight:
Very Important - Don't forget to Ask for Referrals!
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Lee Tyree Network's curator insight, February 12, 2014 12:30 AM

Lee Tyree Network!

likes this...

EZIA's curator insight, February 24, 2014 1:04 PM

Here are some good strategies for business networking.

EZIA's curator insight, August 17, 2016 9:35 AM
Tap into your current contacts to get referrals.
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Three Major Shifts That Will Transform Video Marketing in 2017

Three Major Shifts That Will Transform Video Marketing in 2017 | Business Tips | Scoop.it
Video marketing in 2017 will see some big shifts, becoming interactive, providing useful analytics, and relying on personalized content and in-house production. Check out the future of marketing video.

Via Jay
EZIA's insight:
Your vision of yourself or company will be the focus point of any video you produce for your online content
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26 Digital Marketing Statistics to Guide You to Success in 2017

26 Digital Marketing Statistics to Guide You to Success in 2017 | Business Tips | Scoop.it
Get the insight you need to plan a successful 2017 with this roundup of insightful digital marketing statistics from around the web.
EZIA's insight:
Digital Marketing Guides can Help - but you need to find experts to show your company the way - ezia1.com can help
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From head transplants to space tourism: the innovations set to change the world in 2017

From space tourism to head transplants, the Moon Express and fighting disease we explore a few innovations for the year ahead
EZIA's insight:
Look at that - you can now get a head transplant - who would have thought!
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5 Questions Marketers Should Ask in 2017

5 Questions Marketers Should Ask in 2017 | Business Tips | Scoop.it
A dozen marketing and agency execs share what's top of mind as they finalize their marketing plans for 2017.

Via ECOMpedia.ro
EZIA's insight:
Get your Marketing Plan in place for 2017 - learn from experts
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Elon Musk's OpenAI and Google's DeepMind release their AI playgrounds to everyone

The code and levels from DeepMind Lab are being made available on GitHub
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