Stilettos Invade Startups as Niche-Shopping Sites Attract Women | Business Tips |

Alexis Maybank, co-founder of the shopping website Gilt Groupe Inc., says her 5-inch stilettos are meant to send a message: being feminine and starting a technology company aren’t mutually exclusive.

“Women are driving most of the consumer activity on the Web today,” said Aileen Lee, a venture capitalist at Kleiner Perkins Caufield & Byers, who devotes about half of her investment portfolio to startups founded by females.

“I can’t relate to Mark Zuckerberg, and I can’t relate to Steve Jobs,” she said, referring to the co-founders and CEOs of Facebook Inc. and Apple Inc, respectively. “Having a community where people look like you -- seeing other role models implicitly tells someone they can do it.”

Via Nakeva Corothers