Alexis Maybank, co-founder of the shopping website Gilt Groupe Inc., says her 5-inch stilettos are meant to send a message: being feminine and starting a technology company aren’t mutually exclusive.
“Women are driving most of the consumer activity on the Web today,” said Aileen Lee, a venture capitalist at Kleiner Perkins Caufield & Byers, who devotes about half of her investment portfolio to startups founded by females.
“I can’t relate to Mark Zuckerberg, and I can’t relate to Steve Jobs,” she said, referring to the co-founders and CEOs of Facebook Inc. and Apple Inc, respectively. “Having a community where people look like you -- seeing other role models implicitly tells someone they can do it.”
Business social networking is not a fad. In fact, social network marketing is one of the most exciting ways for businesses to promote their ideas, products or services.
Studies reveal that, while people may trust direct advertisements, more than five times as many people would act upon a product recommendation from a friend or acquaintance instead.
This is where social business networking shows its power. It enables word-of-mouth advertising to spread over the internet through networks of people all over the globe. If people like the information that you share or the products that you sell…they will tell their friends. With online social networking, that could reach a large number of people very quickly.
Next time someone is looking over your shoulder while you're reading posts on Social Networks - let them know that you're actually doing work and making connections. The old way of meeting people is over - - get out on the internet - find some great business social media sites - - and start networking with people that will impact your business.
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