Excerpted from article:
"Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers.
- Pinterest launches new tools for businesses:
You can convert your current personal account to a business one, or you can start a brand new account as a business.
Pinterest gives business account owners some new buttons, badges and widgets for their websites and blogs, as well as giving them access to some visual marketing best practices and case studies.
- Pinterest gets a new look:
Pinterest is in the process of rolling out a brand new interface for users, and you can switch to the new look whenever you’re ready to dive in. But a word of warning — once you switch to the new look, it’s a permanent change — you can’t switch back to the old one.
The new look gets you several new things:
1. Larger pins...
2. Better discovery...
3. No more “repin” button...
4. Settings are separated...
Pinterest’s new look makes discovery easier for users — this means the images you pin need to be compelling and interesting, so they’ll stand out and entice people to click on them.
- Website verification and Pinterest analytics:
You can now verify ownership of your website within your Pinterest account. When your website is verified, other Pinterest users see a checkmark next to your domain in your Pinterest profile.
Once you’ve verified your site and switched to the new look, you get access to a really great new Pinterest feature — their new Analytics module. Just scroll over your business name on the top right corner of any Pinterest screen, and select “Analytics” in the drop down menu.
- Pinterest is still a great tool for marketers:
Content curation is still the name of the game with Pinterest. People who do well on Pinterest (and develop a huge following) are good curators, which means they select the best content in their field, and share it on well-organized, attractive boards.
Pinterest can be an amazing source of traffic and engagement for bloggers and content creators. So take this visual marketing tool out for a spin, and track your progress to see how it works for you..."
Read full interesting article here:
Via Giuseppe Mauriello