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Recognizing Opportunity is the First Step to an Entrepreneurial Mindset

Recognizing Opportunity is the First Step to an Entrepreneurial Mindset | Business Support | Scoop.it

Via Hannah Kramer
BSN's insight:

Recognizing Opportunity is the First Step to an Entrepreneurial Mindset. #entrepreneurs #business

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Business Support
Business Support
Tips, advice, training and support for Business
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When Marketing Is Working – Ask Questions

When Marketing Is Working – Ask Questions | Business Support | Scoop.it
Marketing success should made great marketing results and increase ROI through questions about what marketing is working and scaling that marketing rapidly

Via Robert Caruso
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Robert Caruso's curator insight, May 4, 8:32 AM
Most brands and marketers also struggle when their marketing IS working, but this may not be for the reasons you are thinking. It may be a bigger issue that is staring you right in the face! So what to do when your digital marketing is working???
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What Happens When You Engage Fans With Facebook Live

What Happens When You Engage Fans With Facebook Live | Business Support | Scoop.it
The debut of Facebook Live offers brands a new tool for engaging with fans in real time. Here's how Monsanto put live video to work.

Via Brian Yanish - MarketingHits.com
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Deliver the Brand Experience Customers Expect

Deliver the Brand Experience Customers Expect | Business Support | Scoop.it
5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect

More than 6 out of ten companies struggle to infuse brand identity into corporate culture so that leaders and employees understand their ability to impact the brand experience customers expect, according to a Brandworkz study and infographic.

Via Elizabeth Kraus
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4 “What’s Working NOW” Facebook Post Ideas

4 “What’s Working NOW” Facebook Post Ideas | Business Support | Scoop.it
How is it going with getting your posts seen by your fans on Facebook these days?

Let me guess. You have great stuff that think your fans are going to love.

You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…

…CRICKETS! and a big UUUGGGHHH, what happened, right?

Low Facebook Reach is NOT Your Fault

I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.

Via Jeff Domansky
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Jeff Domansky's curator insight, May 4, 8:25 PM

Kim Garst offers four excellent Facebook post ideas.

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How to Create Social Media Videos on a Budget 

How to Create Social Media Videos on a Budget  | Business Support | Scoop.it

Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.


Via Daniel Watson
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Daniel Watson's curator insight, May 3, 6:43 PM

 

Business owners utilising social media to promote and market their businesses should by now be aware of the power and popularity of videos as a marketing tool. Whilst the associated costs of producing videos have previously been a barrier to small business making effective use of videos, it is now possible to create compelling video messages on a small budget. This guide should prove most helpful to any business owner looking to explore a low cost entry into the world of video marketing on social media.

David Bembry's curator insight, May 4, 11:14 AM
I plan to put some things together myself soon. I think that as a business owner and practitioner that I should make short videos explaining "how to's" here and there concerning various aspects of running a business online with myself as the speaker. Things are a bit more personal than business when it comes to the internet.
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Are you ready for the mega-shift from social media to private media?

Are you ready for the mega-shift from social media to private media? | Business Support | Scoop.it

Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I heard a recent comment from my 16-year-old nephew.

 

Here is what I have seen occurring:

WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now.Other private messaging services like Viber and Kik have established footholds with certain demographic groups and have attracted millions of users.And here is the quote from my young nephew:


“Oh Facebook is dead. My friend posted on Facebook and we made fun of him. We only use Snapchat now because who wants to put everything in public all the time? This just connects me with my real friends.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 6:38 PM

Mark Schaefer looks at the trend from public to private networks

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Twitter's new 'Connect' tab makes it easier to find accounts to follow

Twitter's new 'Connect' tab makes it easier to find accounts to follow | Business Support | Scoop.it

Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.

Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.

To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.

Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 10:13 PM

New Twitter Connect tab will help you find interesting accounts to connect with.

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Facebook Switches Page Management and Posting Options – What You Need to Know

Facebook Switches Page Management and Posting Options – What You Need to Know | Business Support | Scoop.it
If you manage a Facebook business Page, you likely noticed a change earlier this month in how you’re able to access and interact with Page content and other Pages when acting in a business capacity. Basically, you can’t log-in as a Page anymore. Well, you can, but the system's been changed to keep you logged in under your personal profile, as opposed to switching between entities (and worth noting, some users have had these changes in place for months, but they were rolled out more widely in the last couple of weeks).

Via Brian Yanish - MarketingHits.com
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4 Easy Steps to Instantly Transform a Bad Day

4 Easy Steps to Instantly Transform a Bad Day | Business Support | Scoop.it
It was during a period in my life when everything just seemed to be going wrong. That I was able to understand how to transform a bad day

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Is your brand prepared for voice search? #seo #searchmarketing

Is your brand prepared for voice search? #seo #searchmarketing | Business Support | Scoop.it
Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input.

Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly.

Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we’re all getting increasingly comfortable using voice search and digital personal assistants.

Via Brian Yanish - MarketingHits.com
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10 Instagram Profiles Every Media Professional Should Follow

10 Instagram Profiles Every Media Professional Should Follow | Business Support | Scoop.it
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.

Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 12:04 AM

Good list of Instagram accounts to follow.

Friilance's curator insight, May 3, 5:28 AM

10 Instagram Profiles Every Media Professional Should Follow

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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Business Support | Scoop.it

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 30, 7:39 PM

Five examples of how industries use customer reviews to build business.

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How to Use Facebook Instant Articles for Business

How to Use Facebook Instant Articles for Business | Business Support | Scoop.it
Are you thinking of publishing your content on Facebook?

Wondering how to use Facebook Instant Articles?

In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.





Editor's Note: The Instant Ar

Via Brian Yanish - MarketingHits.com
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New Twitter Study Highlights 9 Ways to Improve Tweet Response

New Twitter Study Highlights 9 Ways to Improve Tweet Response | Business Support | Scoop.it
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response

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21 Social Media Tools for Smart Marketers

21 Social Media Tools for Smart Marketers | Business Support | Scoop.it

Value your time online? Of course you do!

And getting your time back is more important than ever.

If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting.

The good news? Having the right social media tools can make your life easier.

Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.

Here are 21 social media tools that every marketer needs. To make it easy on you, I’ve listed them in alphabetical order.


Via Brian Yanish - MarketingHits.com
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Netflix Knows Which Pictures You'll Click On--And Why

Netflix Knows Which Pictures You'll Click On--And Why | Business Support | Scoop.it

A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone's interest and convince a viewer it's worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service.

The research indicated that looking at images not only prompted users to watch content, but accounted for a whopping 82% of their time spent browsing (as opposed to, say, reading movie titles or descriptions). In other words, the images mattered almost four times more than the text describing the storyline. Members also spent only 1.8 seconds considering each title. "We know that if you don't capture a member's attention within 90 seconds, he or she will likely lose interest and move on to another activity," says Nick Nelson, Netflix's global manager for creative services. "Images become the most efficient and compelling way to help them discover the perfect title as quickly as possible."

Recently, Netflix—which is famously tight-lipped about its own data—has been doing experiments to better understand which images capture our attention and why, and shared some of its findings with Fast Company as well as in a post on its blog. The effort was both science and art: Data scientists analyzed user statistics, while creative teams considered the colors, emotions, and words that appear on pictures. The company tests several images for a single show or movie to try to discover what makes members click. Its first lesson was that images had to be high quality in order to draw viewers in. "We saw one clear thing," Nelson says. "Using better images to represent content significantly increased overall streaming hours and engagement."...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 4, 6:52 PM

Fast Company shares some valuable insight on images from Netflix research, including the need for high quality images. Recommended reading.  9/10

Marc Kneepkens's curator insight, May 4, 7:39 PM

Netflix know the power of #images. They analyzed the behavior of their clients browsing movies and how that correlates to their choices. The images or four times more important than title or descriptions.

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10 Tactics for Launching New Products on Social Media 

10 Tactics for Launching New Products on Social Media  | Business Support | Scoop.it

 10 tactics for launching on Social Media and generating buzz.


Via Daniel Watson
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Daniel Watson's curator insight, May 4, 10:33 PM

 

Most businesses have the ongoing need to launch new products or services to their market in order to remain relevant and stay in front of their competition. Social media provides an excellent low cost way of introducing your new or revised products or services to your target market, but unless the launch generates some buzz, it is likely to be less effective than desired. The best way of generating buzz around your launch, is to learn how others have succeeded in doing so, and the tips and templates offered in this article should prove beneficial to your product launch.

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Digital Customer Engagement

Digital Customer Engagement | Business Support | Scoop.it
isolated, impersonal customer experiences are quickly becoming a liability. Customers expect companies to know who they are across channels and show very little patience for irrelevant messaging and ads. As such, companies are under immense pressure to leverage data to deliver personalized messages and customer experiences.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 4, 12:17 AM

"Customer engagement is no longer a series of one-off conversations; in this digital age, it's an ongoing dialogue spanning myriad channels and devices and requiring specific skillsets to enable seamless interactions.

 

Customers today are driven by 3 things:

 

  1. Intent
  2. Context
  3. Immediacy"

 

How will you create a frictionless experience for your customers?

 

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Social Network Effects in Hiring

Social Network Effects in Hiring | Business Support | Scoop.it

Everyone has a social network. You can think of it as the people that you know, your interactions with those individuals in terms of frequency and duration, and the way those people are connected to one another. Sometimes we conflate social networks and social media. Social media allows us to keep up with the people in our networks in more efficient ways.


Via The Learning Factor
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The Learning Factor's curator insight, May 3, 7:42 PM

One of the main ways companies are using social networks in their recruiting efforts is the same way they have for decades. They encourage their employees to refer people who they know and think are qualified for positions.

gillettestarts's comment, Today, 12:55 AM

Really good
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5 Creative Ways to Use Video Marketing

5 Creative Ways to Use Video Marketing | Business Support | Scoop.it

One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:

Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.96% of B2B companies use video as part of their online marketing strategy. Brands see a 157% increase in organic search engine traffic from videos.Videos increase the likelihood of online purchases by 64%.70% of marketers say that video creates higher conversion rates than any other type of content.

 

Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 10:32 PM

Here's why video is so important to your marketing strategies.

 
Appolon Noel's curator insight, May 4, 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
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Not Enough Time? Follow the 4D rule

Not Enough Time? Follow the 4D rule | Business Support | Scoop.it
The 4D Rule stands for Delete, Delegate, Defer and Do – which are the four available decisions that are available when prioritising any given set of tasks.

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6 Ways to Increase Twitter Engagement #socialmediamarketing

6 Ways to Increase Twitter Engagement #socialmediamarketing | Business Support | Scoop.it
Do you want to encourage more interaction with your Twitter followers?

Looking for ways to engage your Twitter community?

In this article you’ll discover six ways to increase engagement on Twitter.
 
 
 

Via Brian Yanish - MarketingHits.com
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15 Best Landing Page WordPress Themes for High Conversion Websites in 2016

15 Best Landing Page WordPress Themes for High Conversion Websites in 2016 | Business Support | Scoop.it

If you run a business, have a product to promote, or a service of any kind chances are you need a landing page. With so many choices out there it can be difficult to choose one that follows the latest trends and helps you stand out from the crowd. In this article we will take a look at some of the best landing page WordPress themes for 2016....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 2, 11:58 PM

There are some very creative WordPress landing page style designs here.

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How To Reduce Staff Turnover In Your Business

How To Reduce Staff Turnover In Your Business | Business Support | Scoop.it
Whether you're a small business owner or the manager of a large, multinational team, high levels of staff turnover can be expensive 

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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Business Support | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 30, 7:50 PM

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.