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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | Business Support | Scoop.it

Via Daniel Watson
BSN's insight:

6 Marketing Tips for Small Business Owners.

#smallbusiness #marketing #business

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Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Angela Heath's curator insight, May 18, 2014 6:52 PM

Yes, marketing if important.  Here are some good tips.

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

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How to SEO Your Blog Content for Maximum Traffic

How to SEO Your Blog Content for Maximum Traffic | Business Support | Scoop.it
Learn about the different ways to make your blog content SEO-friendly.

Via Daniel Watson
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Daniel Watson's curator insight, September 11, 11:13 PM

 

If your business has embraced content marketing, as a tool to attract more business leads, you want your content to be found and read. If your content takes the form of a blog, you need to ensure that the blog itself, is optimised for search engines. This article explains how to SEO your blog content for maximum effect, to attract traffic to your host site.

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These AI Startups Want to Fix Tech's Diversity Problem | Backchannel

These AI Startups Want to Fix Tech's Diversity Problem | Backchannel | Business Support | Scoop.it
Artificial intelligence bots can ignore a job applicant's gender, age, and ethnicity. But there's no such thing as bias-free data.

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GLOBALHACKERS.RU's curator insight, September 15, 5:58 AM
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Psychologists Think Google Probably Shouldn't Be Your Therapist

Psychologists Think Google Probably Shouldn't Be Your Therapist | Business Support | Scoop.it
A few weeks ago, Google announced that it had teamed up with a mental health advocacy group to take a stab at addressing the American epidemic of depression. People who type the words “clinical depression” into Google search via mobile in the US are now presented automatically with a link to a screening questionnaire to assess their depression. The assertion that Google has the answer to everything just got taken to a whole new level.

Via Brian Yanish - MarketingHits.com
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Beyond Bots: Artificial Intelligence in Marketing

Beyond Bots: Artificial Intelligence in Marketing | Business Support | Scoop.it
Chatbots Aren’t the Only AI Making A Debut in Online Marketing An Overview of AI Marketing Trends Artificial intelligence has already begun influencing our online lives. Marketing trends are using…

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10 Key Benefits Of Social Media Marketing

10 Key Benefits Of Social Media Marketing | Business Support | Scoop.it
According to Content Marketing Australia, “The top 3 Social Media platforms used today are Facebook, Twitter and LinkedIn.” Are you in these spaces?

Via Daniel Watson
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Daniel Watson's curator insight, August 20, 9:27 PM

 

Social Media Marketing, done well, can provide many benefits for your business. If your business has yet to embrace social media marketing, perhaps a greater awareness of the key benefits that social media marketing can deliver to your business, may encourage you to jump on board. This short article, clearly explains the key benefits available, and it should convince you that your business needs to embrace this method of marketing your products or services.

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6 Apps to Enhance Your Instagram Pictures and Videos

6 Apps to Enhance Your Instagram Pictures and Videos | Business Support | Scoop.it
If there is one app that I find myself opening more and more frequently, it’s Instagram. The attractive images and videos provide a respite from a lot of the content on other social networks. I’m not alone. Instagram is growing at quite a clip. Today, it has over 700 million active users. At the rate it’s …

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Peg Corwin's curator insight, September 2, 8:40 AM

Instagram marketers, interesting apps to spruce up your feed: Snapseed, VSCO, Quick, Tangent and Splice. Check out Tangent...

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Why a Digital Marketing Partner is Key to Driving Traffic to Your Site

Why a Digital Marketing Partner is Key to Driving Traffic to Your Site | Business Support | Scoop.it
If you are not using search engine optimization for your business, you could be missing out on the most basic benefits of digital information access

Via Bonnie Burns
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3 Benefits of Using Facebook Live for Business #marketing

Starting to do Facebook live is a great way to build your small business. In addition to building your brand, live video helps you connect with your audience. Plus, it's a great way to create content to share on your website and other social media platforms.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 12, 7:22 PM

So interesting to see how businesses are using live video, like Facebook Live to engage with their customers.

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How blockchain will finally convert you: Control over your own data

How blockchain will finally convert you: Control over your own data | Business Support | Scoop.it
In the past few years, blockchain has developed an unrivaled reputation as the next big thing for the decentralized internet. Startups have absorbed billions of dollars from traditional funding and token sales to develop software and proof-of-concepts that employ blockchain to fix many of the problems that riddle centralized online services.

Via Peter Vander Auwera
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How financial technology firms are helping & disrupting the nearly $5 trillion insurance industry

How financial technology firms are helping & disrupting the nearly $5 trillion insurance industry | Business Support | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.

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How to SEO Your Blog Content for Maximum Traffic

How to SEO Your Blog Content for Maximum Traffic | Business Support | Scoop.it
Learn about the different ways to make your blog content SEO-friendly.

Via Daniel Watson
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Daniel Watson's curator insight, September 11, 11:13 PM

 

If your business has embraced content marketing, as a tool to attract more business leads, you want your content to be found and read. If your content takes the form of a blog, you need to ensure that the blog itself, is optimised for search engines. This article explains how to SEO your blog content for maximum effect, to attract traffic to your host site.

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6 things you need to know about Google's Q&A feature on Google Maps

6 things you need to know about Google's Q&A feature on Google Maps | Business Support | Scoop.it
Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
Via Brian Yanish - MarketingHits.com
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10 things to know about the future of water and sanitation

10 things to know about the future of water and sanitation | Business Support | Scoop.it

This impact will be both positive and negative, throwing up a variety of new opportunities and challenges, for people and economies.But how can we make the most of the opportunities and face the challenges?


Via Cambium LLP
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Cambium LLP's curator insight, September 6, 7:12 AM

Water is just one of many natural resources, where sustainability pressures demand new innovation.

 

Find out how you can participate in these emerging growth markets like these here.

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11 Content Marketing Takeaways from #CMWorld 2017

11 Content Marketing Takeaways from #CMWorld 2017 | Business Support | Scoop.it
Get the scoop on some of our favorite moments, quotes and takeaways from the 2017 Content Marketing World event.

Via Daniel Watson
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Daniel Watson's curator insight, September 17, 10:10 PM

 

You may not have been able to attend the 2017 Content Marketing World event this year, but some of those who did are helpfully sharing what they took away from the event. If you want to know the latest trends, to fine tune your own content marketing strategy, then this article should prove useful to you. Two key messages that will resonate with many are firstly the suggestion that less is more, and secondly  that it is important to prioritise to avoid burnout.

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5 Ways to Hone your Management Skills - People Development Network

5 Ways to Hone your Management Skills - People Development Network | Business Support | Scoop.it
Honing your management skills can not only make your job easier, but create a smoother process for your entire team and your business.

Via The People Development Network
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Instagram Adds Facebook’s Canvas Ad Format To Stories

Instagram Adds Facebook’s Canvas Ad Format To Stories | Business Support | Scoop.it
Instagram wants to increase the flexibility advertisers have when using Instagram Stories, so it's making three updates, adding to their capabilities.
Via Brian Yanish - MarketingHits.com
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Why Content Marketing is the Most Successful Marketing Tool

Why Content Marketing is the Most Successful Marketing Tool | Business Support | Scoop.it
Content marketing has huge potential for businesses and is currently being practiced by many companies. If you are wondering what the ultimate benefits are for your company, read why content marketing is the most successful marketing tool on SavvySME

Via Daniel Watson
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Daniel Watson's curator insight, August 16, 7:15 AM

 

Unless you have been hiding under a rock, you will be well aware of the rapidly growing success of content marketing, in attracting qualified leads to business websites. What you may not know, is how widespread the use of content marketing has become, and how cost effective it is versus outbound marketing endeavours. This article includes a great infographic, which provides the evidence you may need, to convince you to embrace content marketing and cost effectively grow your business.

donhornsby's curator insight, August 16, 7:18 AM
There are many ways that content marketing can benefit a company if used correctly, and it is looking like that it will continue to be a popular form of marketing for a very long time. Many companies have already noticed the importance of different types of content marketing along with their success rate, which only proves that you should jump on board too.
 
Helen Parker's curator insight, August 17, 6:00 AM

Why Content Marketing is the Most Successful Marketing Tool

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The do’s and don’ts of professional networking on social media

The do’s and don’ts of professional networking on social media | Business Support | Scoop.it
On LinkedIn, the lines between personal and professional posts are often blurred. What should you avoid posting in order to protect your personal brand? Consider these insights.
Via Brian Yanish - MarketingHits.com
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drula eric's curator insight, September 15, 3:00 AM
L'optimisation des moteurs de recherche est le processus d'obtention d'une visibilité pour un site Web nouveau ou déjà établi utilisant des méthodes organiques par opposition à la publicité payante. L'objectif principal est que le site ciblé apparaît sur les index supérieurs afin que les navigateurs puissent le trouver facilement. Cela entraîne à son tour des messages non sollicités pour le trafic qui est transmis au lieu virtuel. On prétend que cela est efficace en tant que méthode de commerce électronique, car il transforme certains des visiteurs sur la page, à l'origine à la recherche d'informations basées sur des mots clés, en clients. Il existe plusieurs caractéristiques qui en font une méthode de reconnaissance naturaliste ou plutôt organique. Tout d'abord, cela peut signifier que la page visitée présente un contenu important sous forme de moyens audio ou visuels. Les sites qui ont généralement des messages vidéo peuvent attirer des navigateurs qui visent le matériel audiovisuel. En incluant des vidéos haut de gamme provenant de versions récentes, elles peuvent obtenir une visibilité élevée lorsqu'elles sont publiées sur les pages les plus importantes. De même, de nombreux hôtes s'appuient également sur le mot écrit en raison de sa rentabilité. Ils créent ensuite un contenu pertinent basé sur certains mots clés qui sont distribués de manière logique sur toute la page afin de faciliter l'accessibilité par les moteurs de recherche. La lecture est indéniablement difficile, et je suis surpris de tout cela, même si c'est le premier Royaume-Uni qui durera 3 à 4 points de pourcentage avant la récession. Quelque chose d'étonnant, Google Analytics ne peut pas encore distinguer son propre Chrome, alors j'ai dû faire la comparaison des figures de son site parent? La part de Chrome (à l'exclusion des robots) était de 2,3% de trafic au cours des deux derniers jours. Dans le même temps, j'ai remarqué un comportement d'information de référence intéressant. La plus grande composition organique de l'optimisation des moteurs de recherche est des liens. Ce sont des flux qui se connectent directement à un autre domaine pertinent. Les hôtes tentent généralement de cibler des liens vers des sites connus qui peuvent leur donner une ligne de visée car ils sont déjà connus. Cela influence également la manière dont les résultats sont publiés sur les principaux index. Par exemple, un domaine donné peut avoir mille connexions avec des points de vente non pertinents, mais il est négligé lors du classement par un autre, y compris une centaine des portails les mieux classés. Cela est dû au fait que ceux qui ont un contenu informatif soit auto-généré ou externalisé à partir d'autres postes populaires sont considérés comme plus importants et pertinents. Les hôtes tentent généralement de cibler des liens vers des sites connus qui peuvent leur donner une ligne de visée car ils sont déjà connus. Cela influence également la manière dont les résultats sont publiés sur les principaux index. Par exemple, un domaine donné peut avoir mille connexions avec des points de vente non pertinents, mais il est négligé lors du classement par un autre, y compris une centaine des portails les mieux classés. Cela est dû au fait que ceux qui ont un contenu informatif soit auto-généré ou externalisé à partir d'autres postes populaires sont considérés comme plus importants et pertinents. Les hôtes tentent généralement de cibler des liens vers des sites connus qui peuvent leur donner une ligne de visée car ils sont déjà connus. Cela influence également la manière dont les résultats sont publiés sur les principaux index. Par exemple, un domaine donné peut avoir mille connexions avec des points de vente non pertinents, mais il est négligé lors du classement par un autre, y compris une centaine des portails les mieux classés. Cela est dû au fait que ceux qui ont un contenu informatif soit auto-généré ou externalisé à partir d'autres postes populaires sont considérés comme plus importants et pertinents. dont cent des portails les mieux classés. Cela est dû au fait que ceux qui ont un contenu informatif soit auto-généré ou externalisé à partir d'autres postes populaires sont considérés comme plus importants et pertinents. dont cent des portails les mieux classés. Cela est dû au fait que ceux qui ont un contenu informatif soit auto-généré ou externalisé à partir d'autres postes populaires sont considérés comme plus importants et pertinents.
Alice Wujciak's curator insight, September 15, 7:41 AM
Be safe while getting personal!
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How To Make Your Social Media Campaign Successful

How To Make Your Social Media Campaign Successful | Business Support | Scoop.it
Social Media is essential to business growth. SEO efforts, brand exposure, creating loyal followers and putting you in the middle of the conversation

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7 Content Marketing Trends You Should Be Following

7 Content Marketing Trends You Should Be Following | Business Support | Scoop.it
Twenty years ago, Bill Gates said that “content is king.” His words turned into a global motto for content marketers, SEO experts, and social media specialists. Are his words still valid today? We got rid of bad black hat link building strategies. We focused on good, relevant, high quality and shareable information. Thus, content as we know it is on top of its game.

The rise in technology put new marketing tools and platforms within our reach. It led content to become more than well-selected and well-presented words. It turned it into an instrument used to engage users, keep them close, and make them loyal to your brand.

Via Brian Yanish - MarketingHits.com
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The Most Significant Social Media Marketing Trends for 2017

The Most Significant Social Media Marketing Trends for 2017 | Business Support | Scoop.it
There have been many changes in the social media marketing trends. New technologies are invented and features launched on every social media network.

Marketers like you are routinely integrating social media marketing with their core marketing strategies. So you have to update yourself with latest marketing trends. Find out what’s going to work for you in the future.

To help you out with this regard, we are here with the most significant social media marketing trends in 2017.

Via Brian Yanish - MarketingHits.com
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8 Best Social Media Management Tools To Save You Time In 2017

8 Best Social Media Management Tools To Save You Time In 2017 | Business Support | Scoop.it
Learn how to easily become more productive and get more results from social media with the best social media management tools.

Via TechinBiz
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judyhaar's curator insight, September 13, 11:39 AM

Personally, I use Hootsuite. Another, but not listed, is Buffer.

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Instagram Issue: Why You Feel Like You're Only Attracting Competitors

Instagram Issue: Why You Feel Like You're Only Attracting Competitors | Business Support | Scoop.it
Feel like your efforts on Instagram are leading to gaining followers that are industry competitors instead of your ideal clients? Here are a few ways we can solve that problem.

Via Peg Corwin
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Peg Corwin's curator insight, September 2, 7:07 AM

Instagram marketers, don't follow industry norms, say Sue B Zimmerman. Post what your customers post and use their hashtags, not industry ones.  See more tips too.

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Branded content is king. Here’s why the data proves it.

Branded content is king. Here’s why the data proves it. | Business Support | Scoop.it
On social, content is the unchallenged king. Users abhor ads in their feeds. Instead, sponsored content on Facebook has become an instant hit for brands.

Via Jeff Domansky
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