Business Support
14.5K views | +0 today
Follow
 
Rescooped by BSN from Small Business Advisor
onto Business Support
Scoop.it!

5 Lessons Small Business Owners Don’t Have to Learn the Hard Way

5 Lessons Small Business Owners Don’t Have to Learn the Hard Way | Business Support | Scoop.it

As a business owner, you may feel like the world is on your shoulders. At the very least, there’s a problem for which you have yet to find the answer. 

 

Let’s take a look at five lessons that may help.


Via paulgreen
BSN's insight:

5 Lessons Small Business Owners Don’t Have to Learn the Hard Way

 

#smallbusiness #smallbiz 

more...
No comment yet.
Business Support
Business Support
Tips, advice, training and support for Business
Curated by BSN
Your new post is loading...
Your new post is loading...
Rescooped by BSN from Business Improvement
Scoop.it!

The Complete Guide to Facebook Marketing 

The Complete Guide to Facebook Marketing  | Business Support | Scoop.it

In this Facebook marketing guide, we show you how to step up your social game and get your audience truly engaged with your content.


Via Daniel Watson
more...
Daniel Watson's curator insight, January 19, 8:45 PM

Whether you market B2C or B2B, there is a high probability that the majority of your target market, have some form of Facebook presence. Failing to tap into this vast market is most likely to be detrimental to your future business revenue. The Guide provided here, should prove very useful to any small business looking to market their offerings, to the vast Facebook army.

Emma Wood's comment, January 20, 4:26 AM
Nice info. pal
Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

Why influencer marketing trumps influencer advertising

Why influencer marketing trumps influencer advertising | Business Support | Scoop.it

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.

As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.

It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.

Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 20, 11:15 PM

Influencer marketing is a leading marketing strategy according to the buzz.

Vanessa Ong Li Wen's comment, January 21, 12:25 PM
I wholeheartedly agree with this article's opinion on marketing and advertising. As an average, everyday person (as what the article has put it), I do understand that people who genuinely like a brand are more trustworthy than celebrities who endorse the same brand. Influencers are people, and humans as social creatures would not react to an interaction that isn't genuine. I strongly urge companies to pull in their resources into encouraging ordinary people to advertise for them ie. by giving out prizes to those who have the most interesting captions about their brand
Comunicologos.com's curator insight, January 21, 1:37 PM
Share your insight
Rescooped by BSN from MarketingHits
Scoop.it!

Google testing new look for local inventory ads in place of local pack

Google testing new look for local inventory ads in place of local pack | Business Support | Scoop.it
Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack.

Via Brian Yanish - MarketingHits.com
more...
No Boxes's curator insight, Today, 2:18 AM

Curious,--can local businesses package services together and offer as "inventory",--i.e. a "package deal", and if so, how would it show up in search?

Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

4 Trends in Social Media That Are Changing the Game

4 Trends in Social Media That Are Changing the Game | Business Support | Scoop.it

It seems like the platforms that have been around for a while get updates every other week, and new platforms emerge faster than you can count. One trend that binds these new and updated platforms together? Users and the convenience that social offers them.


Honestly, people don't want to bounce around from site to site to get what they want, and social media platforms have been making some changes to accommodate them. Because giants like Facebook, Twitter, Snapchat, and Instagram have made it easier than ever for businesses to leverage and users to engage with, social is a one-stop shop for audiences.


Your audience is constantly online and in social media apps. To find out what that means for your brand, here are four of the biggest changes in social media you need to keep on your radar:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 9, 11:34 AM

It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.

Kevin MacKenzie's curator insight, January 10, 1:10 PM
Good review of Social Media marketing heading into the new year. #smm
 
Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

New Social Media Tools for 2017

New Social Media Tools for 2017 | Business Support | Scoop.it

Today I have some great resources that will bring more to your social media marketing this year. Here’s four links with tips and tricks.


In order to stay current and focus on your audience it’s important to use the latest tools that appeal to both desktop and mobile users. As technology takes us into a new era in marketing it will become more challenging to promote growth.


Take advantage of these resources and improve your marketing strategy. Are you ready to infuse more life into your social networks? Let me know how these work for you!...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 10, 12:41 AM

Susan Gilbert shares four cool social media tools.

Rescooped by BSN from Technology in Business Today
Scoop.it!

10 Simple Marketing Tactics For Making More Money In Your Small Business

10 Simple Marketing Tactics For Making More Money In Your Small Business | Business Support | Scoop.it

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Curation, Social Business and Beyond
Scoop.it!

15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | Business Support | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions

Via janlgordon
more...
janlgordon's curator insight, January 6, 7:47 PM

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by BSN from Technology in Business Today
Scoop.it!

6 HR Mistakes that will Cost you your best Employees

6 HR Mistakes that will Cost you your best Employees | Business Support | Scoop.it
A business is only as strong as their best employees, which means you should avoid these common HR/Management gaffes.
Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Curation, Social Business and Beyond
Scoop.it!

The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | Business Support | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

Via janlgordon
more...
janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:28 AM
Share your insight
Rescooped by BSN from Technology in Business Today
Scoop.it!

Why Geeky Women are the Future

Why Geeky Women are the Future | Business Support | Scoop.it
Cindy Whitehead explains why she started The Pink Ceiling, a company that invests in women-led ventures.
Via TechinBiz
more...
Rescooped by BSN from MarketingHits
Scoop.it!

How to Use Google UTMs to Analyze Your Social Traffic

How to Use Google UTMs to Analyze Your Social Traffic | Business Support | Scoop.it
Do you share your blog posts on social media?

Want to know how much traffic comes from those posts?

By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads.

In this article, you’ll discover how to analyze your social media traffic by adding UTM parameters to your links.

Via Brian Yanish - MarketingHits.com
BSN's insight:
Share your insight
more...
carhirerarotonga's curator insight, January 4, 1:36 AM
Rarotonga Airport Car Hire specialise in cheap car hire Cook Islands and budget car rental services in Rarotonga and at Rarotonga international airport car rental. A reliable car hire or car rental services in Cook Islands.
Rescooped by BSN from Smarter Sustainable Innovation
Scoop.it!

How did the UK rank amongst the world’s most innovative economies in 2016?

How did the UK rank amongst the world’s most innovative economies in 2016? | Business Support | Scoop.it
These are the Global Innovation Index 2016’s most innovative economies.

Via Cambium
more...
No comment yet.
Rescooped by BSN from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

6 Small Business Marketing Growth Strategies for 2017

6 Small Business Marketing Growth Strategies for 2017 | Business Support | Scoop.it
Any good marketer knows to keep an eye on the future. Here are six marketing growth strategies to help your small business succeed in 2017.

Via Jay
more...
No comment yet.
Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Business Support | Scoop.it

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 20, 11:13 AM

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

EZIA's curator insight, January 21, 11:05 AM
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
Rescooped by BSN from Technology in Business Today
Scoop.it!

Facebook plans to invest more than $3 billion in VR over the next Decade

Facebook plans to invest more than $3 billion in VR over the next Decade | Business Support | Scoop.it
Facebook CEO Mark Zuckerberg sees virtual reality as a future computing platform that his company has a chance to own, though he admits it may take 5 - 10..

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Improvement
Scoop.it!

12 Free Windows Productivity Apps You Should Download

12 Free Windows Productivity Apps You Should Download | Business Support | Scoop.it

Most professional fields require you to spend a major part of your day on your PC, and so the productivity of your PC directly affects your personal productivity.


Via Daniel Watson
more...
Daniel Watson's curator insight, January 9, 7:53 PM

 

If a large part of your day is spent on a computer that uses Windows as it Operating System, then you need every time saver you can find, to be more effective. If you are not aware that there are numerous apps available to assist in this regard, then you will remain continually hamstrung, by the limitations of Windows. This list of 12 free productivity apps for Windows users, is well worth exploring, and several may become your best friends.

Brett.Ashley.Crawford's curator insight, January 10, 9:05 AM
A nice list of options for Windows users. Rambox and RocketDock seem the most useful from my perspective, but some of the hardware organization systems and download operators seem very useful for high-volume users.
Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

4 Creative Ways to Market Your Business with Snapchat | Simply Measured

4 Creative Ways to Market Your Business with Snapchat | Simply Measured | Business Support | Scoop.it

In fact, according to Edison Research, Snapchat is the most popular social media app among Americans ages 12-24. Believe it or not, Snapchat is a marketing gold mine. And you don’t have to be selling Hello Kitty in order to reap the rewards: currently, 150 million people use the app to watch 10 billion videos daily, and that number only continues to rise.


In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest, and Twitter. It took four years for Twitter to grow as much as Snapchat grew in just one year.


In this post, I’m going to break down applicable methods for marketing on Snapchat. It’s time to kick your brand up a notch....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 9, 11:47 AM

It's time to take another look at Snapchat and this intro and tips will get you started.

Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

15 Best Web Design Inspiration 2017

15 Best Web Design Inspiration 2017 | Business Support | Scoop.it

This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better.


Here’s a wonderful, creative and awesome collection of web design inspiration 2017.


Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view.


Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 6, 11:10 AM

A great collection of designs for inspiration.

Rescooped by BSN from Technology in Business Today
Scoop.it!

Beyond Bitcoin: 4 surprising uses for Blockchain

Beyond Bitcoin: 4 surprising uses for Blockchain | Business Support | Scoop.it
Blockchain, the technology originally designed to run Bitcoin, could be used to make the world a better place. Here's how.
Via TechinBiz
more...
Jean-Marie Grange's curator insight, January 9, 10:25 AM
Useful applications of Blockchain technology. I think the music industry has a very good opportunity to better distribute revenues using Blockchain
rodrick rajive lal's curator insight, January 10, 4:17 AM
Think of it, Blockchain and Bitcoins might be the next big thing after demonetization of hard currency and the building up of a cashless economy!
 
Rescooped by BSN from Technology in Business Today
Scoop.it!

Tips on How to Back Up Your Social Media Content  

Tips on How to Back Up Your Social Media Content   | Business Support | Scoop.it
Do you have social media posts you don't want to lose? Learn how to download profiles, content, & contacts so you always have access to them.

Via TechinBiz
more...
Rescooped by BSN from Curation, Social Business and Beyond
Scoop.it!

Be Original With Your Content

Be Original With Your Content | Business Support | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.

Via janlgordon
more...
janlgordon's curator insight, January 5, 11:32 PM

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/egDH307JQPz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
Rescooped by BSN from Public Relations & Social Marketing Insight
Scoop.it!

19 Creative Coffee Branding Examples You Need to See

19 Creative Coffee Branding Examples You Need to See | Business Support | Scoop.it

Can you imagine the morning without a tasty cup of coffee? No coffee, no workee – nothing wakes you up better than a cup of coffee. In this showcase you’ll see how coffee companies do their best to attract customer to their brands, as I have put together the best coffee branding examples for your inspiration.


Brown and white color dominate in this sphere as they are associated with coffee beans. Attractive cups and vivid paper packages make all the difference – Let me know in the comments bellow which one is your favorite coffee branding example....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 5, 12:57 AM

Attractive coffee cups and vivid coffee branding ideas.

Rescooped by BSN from Technology in Business Today
Scoop.it!

Free money for all: Why Finland has officially launched its basic income Pilot Project

Free money for all: Why Finland has officially launched its basic income Pilot Project | Business Support | Scoop.it
Finland has become the first country in Europe to pay its unemployed citizens a basic monthly income, roughly $782 Canadian, in a unique social experiment which is hoped to cut government red tape, reduce poverty and boost employment.
Via TechinBiz
more...
Rescooped by BSN from MarketingHits
Scoop.it!

LinkedIn Changes: What Marketers Need to Know #socialmediamarketing

LinkedIn Changes: What Marketers Need to Know #socialmediamarketing | Business Support | Scoop.it
Do you have the new LinkedIn experience?

Wondering what’s changed?

LinkedIn has made it easier to find new contacts, interact with connections, and write posts.

In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by BSN from Entrepreneurship, Social Media and Digital Marketing
Scoop.it!

3 Tips to Start Your Business Year Off Smart

3 Tips to Start Your Business Year Off Smart | Business Support | Scoop.it
New Year’s resolutions aren’t just about losing weight and eating right, but your business too!

Via Jay
more...
No comment yet.