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5 Tips for Marketing a Small Business Using Video

5 Tips for Marketing a Small Business Using Video | Business Support | Scoop.it

Via Daniel Watson
BSN's insight:

Tips for Marketing a Small Business Using Video

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malek's curator insight, November 14, 2013 1:01 PM

Practical five tips for marketing  using video to help your small biz.

Randi Thompson's curator insight, November 14, 2013 1:41 PM

How can video marketing make a difference for your online business?

Timothy Jacquet's curator insight, November 14, 2013 2:52 PM

I will certainly use this recommendation!

Business Support
Business Support
Tips, advice, training and support for Business
Curated by BSN
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Reading Roundup: What's New in Blogging Lately?

Reading Roundup: What's New in Blogging Lately? | Business Support | Scoop.it

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!


How Facebook Decides Who Sees Your Updates | Edgar


Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.


5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger


Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.


How to Make Money When Your Blog is Brand New | Blog Tyrant


A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 30, 4:37 PM

Stacey Roberts shares an excellent reading list for bloggers. Recommended reading! 9/10

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Experiencing Trading Currencies to Benefit Your Business Strategy

Experiencing Trading Currencies to Benefit Your Business Strategy | Business Support | Scoop.it
Your business strategy can be enhanced by spread betting and forex trading as well as providing high risks, high rewards, adrenaline rushes, and excitement

Via The People Development Network
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Create an Actionable Marketing Plan with Google Analytics

Create an Actionable Marketing Plan with Google Analytics | Business Support | Scoop.it
Learn 3 ways that you can uncover valuable insights within Google Analytics to improve the performance of your marketing.
Via Brian Yanish - MarketingHits.com
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 The Ultimate Content Marketing How-To Blog

 The Ultimate Content Marketing How-To Blog | Business Support | Scoop.it
If you want to learn how to get more followers on Pinterest, this is the best place to start. Follow these top tips, tactics, and best practices here.

Via Brian Yanish - MarketingHits.com
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Willem Kuypers's curator insight, April 30, 8:23 PM
Le réseau Pinterest grandit aussi tranquillement. Voici quelques conseils.
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6 Pillars B2B Customer Experience

6 Pillars B2B Customer Experience | Business Support | Scoop.it
Customer Relationships - Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 29, 6:24 AM
  1. Commitment : Being enthusiastic about satisfying customers and making them feel valued
  2. Fulfillment: Understanding and delivering on customer needs
  3. Seamlessness: Making life easier for the customer
  4. Responsiveness: Timely response, delivery, and resolution
  5. Proactivity: Anticipating customer needs and desires, strive to resolve issues before the customer feels pain
  6. Evolution: Continually seeking to improve the customer experience
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6 Instagram Tools to Improve Your Marketing

6 Instagram Tools to Improve Your Marketing | Business Support | Scoop.it
Do you want to take your Instagram marketing to the next level?

Have you considered using tools to support your efforts there?

Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights.

In this article you’ll discover six tools to improve your Instagram marketing.

Via Brian Yanish - MarketingHits.com
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5 Things Your Business Must Have to Succeed

5 Things Your Business Must Have to Succeed | Business Support | Scoop.it

Find out what you need to have in place before you start a business.


Via Daniel Watson
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Daniel Watson's curator insight, April 27, 12:37 PM

 

Starting any business is a challenge at any time, and unless you know the key elements that you must put in place in order to have any real chance of success, you will most likely become one of the casualties of startup failure. Knowing what you need to be on top of before you launch any business, should be your aim, if you are considering becoming a business owner. This article nails it completely and should be read and reread by any aspiring entrepreneur.

Walter Gassenferth's curator insight, April 28, 5:00 PM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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Facebook Q1 Data - Local Business Marketing Trends

Facebook Q1 Data - Local Business Marketing Trends | Business Support | Scoop.it
It's no secret that local businesses are benefitting from Marketing on Facebook. Given the number of users, targeting capabilities and various marketing offerings, Facebook has establishe

Via Peg Corwin
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Peg Corwin's curator insight, April 23, 4:07 PM

Does your business have a local service area?  If so, check this study on how local businesses are using Facebook for marketing, how much they are spending, etc.

Rescooped by BSN from Business Brainpower with the Human Touch
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How To Be A Better Leader: Four Essential Tips - Forbes

How To Be A Better Leader: Four Essential Tips - Forbes | Business Support | Scoop.it

You don't have to be in managerial role to be a leader. Follow these tips to inspire your colleagues and reap the benefits of a happier workplace.


Via The Learning Factor
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The Learning Factor's curator insight, April 25, 11:56 PM

You don't have to be in managerial role to be a leader. Follow these tips to inspire your colleagues and reap the benefits of a happier workplace.

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21 Video Marketing Ideas for Small-Business Budgets #Infographic

21 Video Marketing Ideas for Small-Business Budgets #Infographic | Business Support | Scoop.it
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.

Via Brian Yanish - MarketingHits.com
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Ken Bracken's curator insight, April 25, 9:34 AM
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Teens: Snapchat Now Tops Instagram As Most Important Social Network

Teens: Snapchat Now Tops Instagram As Most Important Social Network | Business Support | Scoop.it

Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported by FORTUNE.


Via Brian Yanish - MarketingHits.com
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Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic : Social Media Examiner

Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic : Social Media Examiner | Business Support | Scoop.it
Social Media Marketing Podcast 194. In this episode Jeff Sieh will explore proven tactics to grow your following and your website traffic with Pinterest.

Via Peg Corwin
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Peg Corwin's curator insight, April 23, 3:25 PM

See Social Media Examiner’s Pinterest plan for third-party content, and learn their step by step processes for pinning content from both others and their own site.  

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These 3 steps could help Boost Innovation in your Organization

These 3 steps could help Boost Innovation in your Organization | Business Support | Scoop.it
Established organisations need to innovate as well - this advice could help.

Via TechinBiz
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Artificial intelligence now fits inside a USB stick

Artificial intelligence now fits inside a USB stick | Business Support | Scoop.it
Movidius chips have been showing up in quite a few products recently. It's the company that helps DJI's latest drone avoid obstacles, and FLIR's new therma

Via TechinBiz, Techstore
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How to Use Pinterest Analytics to Improve Your Marketing

How to Use Pinterest Analytics to Improve Your Marketing | Business Support | Scoop.it

Do you want more from Pinterest?


 


Discover five ways to use Pinterest analytics and improve  your Pinterest marketing.


Via Brian Yanish - MarketingHits.com
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10 Principles of Successful Change Management

10 Principles of Successful Change Management | Business Support | Scoop.it
These time-honored tools and techniques can help companies transform quickly.

Via Daniel Watson
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Daniel Watson's curator insight, April 29, 1:53 AM

 

Trying to effect any serious change to the status quo in any business is fraught with danger. Given the very high failure rates of attempts to make transformational change and the difficulties most managers face with implementing even small changes to improve business outcomes, it pays to commence any change program with developing a clear understanding of the key principles of successful change management. All business owners should make themselves aware of these principles, and it would pay to retain a copy of this article, for future reference.

Walter Gassenferth's curator insight, April 29, 12:38 PM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Business Support | Scoop.it

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 29, 4:18 AM

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

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How to Use Pinterest to Connect With a Local Audience

How to Use Pinterest to Connect With a Local Audience | Business Support | Scoop.it
Do you use Pinterest to build relationships with your audience?

Do you want to strengthen ties with your local community?

Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale.

In this article you’ll discover how to use Pinterest to connect with a local audience.

Via Brian Yanish - MarketingHits.com
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#Infographic What Happens in an Internet Minute in 2016?

#Infographic What Happens in an Internet Minute in 2016? | Business Support | Scoop.it
Here's the mind-boggling amount of Google searches, Uber rides, and Facebook logins happen in an internet minute in 2016.

Via Brian Yanish - MarketingHits.com
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Sonia's curator insight, April 27, 3:25 PM
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How to Create Successful Landing Pages in WordPress 

How to Create Successful Landing Pages in WordPress  | Business Support | Scoop.it

Landing Pages are important aspects of any web site. Your site as a whole tells a well-rounded story, whereas a Landing Page is an individual page on your site that you've designate for a specific purpose. There is very specific Call-To-Action that you want your reader to take. But, how to make one that converts well is the question. Let's look at how to create a successful landing page on a WordPress site....


Via SiteSell Inc.
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How to Bounce Back After a Failed Negotiation

How to Bounce Back After a Failed Negotiation | Business Support | Scoop.it

Sometimes, despite your best efforts, a negotiation doesn’t go your way. Perhaps a customer pushed for a steeper discount than you wanted to give, or a potential client went with a competitor’s approach to a project. In the face of a disappointment — one where you might appear to be the “loser” — how do you save face? How do you make sure your reputation isn’t damaged and the relationship with your counterpart is intact?

What the Experts Say
Don’t worry too much about your negotiating prowess just because you lost this round. “A reputation comes from consistent behavior,” says Jeff Weiss, founding partner at Vantage Partners, a Boston-based consultancy specializing in corporate negotiations, and author of the HBR Guide to Negotiating. If you learn from the experience, there’s value to be had. A good way to start is by abandoning the adversarial mindset. “If all you’re thinking about is saving face, you’ve already made the negotiation and its aftermath into a battle,” says Margaret Neale, the Adams Distinguished Professor of Management at Stanford Graduate School of Business and coauthor of Getting (More of) What You Want. Think instead in terms of solutions so that your approach “becomes about problem solving rather than someone trying to win.” That’s where real win-win scenarios begin to emerge. Here’s how to bounce back when a negotiation doesn’t go your way.


Via The Learning Factor
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The Learning Factor's curator insight, April 25, 11:06 PM

Don’t dwell on your frustration.

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The Customer Journey Map Starts With Customers

The Customer Journey Map Starts With Customers | Business Support | Scoop.it
The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. In its simplest form, when

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 26, 8:28 AM

"Companies that transform how they grow do so because they think about the customers at the end of their decisions. Their intent is to “earn the right” to grow by improving their customers’ lives."

 

Are you aligning your organization around your customer experience?

 

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Facebook Instant Articles & Google AMP Pages by PageFrog

Facebook Instant Articles & Google AMP Pages by PageFrog | Business Support | Scoop.it
Easily publish and manage your content directly from WordPress to Facebook Instant Articles and Google AMP Pages with support for ads and analytics.

Via Peg Corwin
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Peg Corwin's curator insight, April 23, 6:42 PM

Mobile is all about speed.  Here’s a Wordpress Plugin that allows you to easily publish content from your site to FB Instant Articles with fast serving pages.

Rescooped by BSN from Facebook for Business Marketing
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How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

How to Use Facebook Audience Overlap to Improve Your Facebook Marketing | Business Support | Scoop.it
Show Commonalities Between Facebook Fans and Interests

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 3:41 PM

Use Facebook's audience overlap to: "Compare Website Visitors With Your Email List, See How Many Facebook Fans Visit Your Website,  Find Out Whether Lookalike Audiences Match Your Current Audience, Analyze the Overlap of Two Audiences, or Show Commonalities Between Facebook Fans and Interests."

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5 Ways to Recognise a Great Opportunity

5 Ways to Recognise a Great Opportunity | Business Support | Scoop.it
Do you wait until great opportunity knocks, or are you constantly looking for the next break? Either way, traditionally seeking opportunity can be seen

Via The People Development Network
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