Business Support
Follow
Find
9.3K views | +14 today
 
Rescooped by BSN from Small Business Marketing Ideas
onto Business Support
Scoop.it!

DB Squared Inc. | Show Me the Money! The Basics of Business Financial Statements

DB Squared Inc. | Show Me the Money! The Basics of Business Financial Statements | Business Support | Scoop.it

Describes the three common business financial statements used in monthly, quarterly and annual reporting for small business.

 

Most business owners and managers need to be able to read and interpret financial statements to be successful, and yet for many “finance speak” seems like a foreign language. It’s time to demystify some of the basics that you’ll find in common business financial statements, so you can see just where all the money is!


Via Elizabeth Kraus
more...
No comment yet.
Business Support
Business Support
Tips, advice, training and support for Business
Curated by BSN
Your new post is loading...
Your new post is loading...
Rescooped by BSN from Business Support
Scoop.it!

Content and Social Working Together for B2B

Content and Social Working Together for B2B | Business Support | Scoop.it
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social

Via Peg Corwin, Brian Yanish - MarketingHits.com, BSN
more...
Peg Corwin's curator insight, January 30, 6:12 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Brian Yanish - MarketingHits.com's curator insight, February 12, 2:09 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Rescooped by BSN from Technology in Business Today
Scoop.it!

50 One-Sentence Social Media Hacks for Bloggers

50 One-Sentence Social Media Hacks for Bloggers | Business Support | Scoop.it
We regularly don't take action on advice we read. So in this post we've collected 50 one-sentence, bite-sized social media hacks you can implement today.

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Tips
Scoop.it!

Here are 19 Free Alternatives to Photoshop for your Business

Here are 19 Free Alternatives to Photoshop for your Business | Business Support | Scoop.it

Enjoy the benefits of Adobe Photoshop without the pricetag. Here are 19 free alternatives to photoshop to edit photos and create beautiful images for free!


Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Technology in Business Today
Scoop.it!

10 Tasks Small Businesses can Outsource

10 Tasks Small Businesses can Outsource | Business Support | Scoop.it
As a business owner, your day is pretty packed Monday through Friday, the
only thing that can make it harder is if you have other tasks that get
added to your queue, things that require time and expertise. While it's
good to keep tabs on everything that goes on in your business, you'll burn
yourself out trying to do everything. This is where outsourcing your small
business tasks makes sense. As the owner, you should do things you love,
things you do best, and since your budget doesn’t always allow you to hire
in-house, here's a list of tasks you can easily outsource.

Social Media

Social media has been getting an ever growing focus by larger companies, as
it is another avenue for them to interact with their current and
prospective customers, especially since it is a place people spend a great
amount of their free time. While social media is important, this is one
task that you can easily outsource for a low monthly fee. An alternative to
outsourcing it is to use a tool like Hootsuite and schedule out your social
posts throughout the week. Better yet, use Hootsuite and outsource the
planning and scheduling out piece. Use Google Analytics or another
analytics program to keep track of social visitor numbers before and after
you start this strategy so you can compare where things stand.

Blogging

Blogging is another piece that has potential benefits for your users, your
SEO presence and your brand-building objectives.However, this skill does
not come natural to everyone, so an easy way to solve it is to outsource
the blogging to someone that writes professionally. One strategy is to
search for a freelance writer, ask for some writing samples, industry
experience and rates, then compare 4-5 writers submissions that you would
plan to use on your site. It might not be cheaper than doing it yourself,
but you will ideally have someone that can publish an article on your site
in addition to your content that is well researched and well written.
Another option is to keep it local, and to look for a writer from your
local university or college, this way you can keep things local and have
more interaction with the person doing the work.

Graphics

Creativity might come easy to business types, but for others, their
strength might be in managing others. Majority of people either know the
technical side of using designing software but no creativity, or they have
the creativity side but don’t really know how to make things with software.
Instead of spending hours and hours on this, outsource quick mockups for a
professional to do in a lot less time.

Receptionists

Do you need someone to be in the office answering your business calls at
all times? If you only get calls occasionally, or even if you don’t want to
pay someone who is only needed for a few minutes out of the day, consider
outsourcing your receptionist needs to a virtual receptionist service.
Virtual service companies like Davinci Virtual provide your customers with
a ready and lively person to answer your calls, assist customers, and
perform other duties which can be done remotely.

Website updates

Coding is in high-demand right now, mainly because it's hard to learn and
do. Unless you are a tech startup, you might not have the interest or the
time to know how the code on your web properties works. You might have a
son, brother, cousin or nephew that is familiar with the process, but
unless they do stellar work, consider outsourcing your website coding
updates to someone that does this on a more regular basis. Having family to
help with things is great, but they can also be unreliable or it might take
a long time for them to do it since there is no major urgency on things
from their end.

Outsourcing to a professional that charges a decent amount to get the
changes done is a great idea. For this, look around locally and on
freelance websites to get some quotes, references and examples of work,
also make sure you know what language your site is using and that the
person you choose has experience with this. It would be good to know how to
do simple changes, but you can also hire someone to teach you to make those
changes yourself.

Live Web Chat Support

Live web chat is a new method of getting in touch with your customers that
visit your website. Basically you have software that you can install on
your site which will let users know that you can communicate with them and
answer any questions they might have. Instead of waiting on your computer,
and missing some of these, you can outsource live web chat to a service
that has agents waiting to answer as they come in. This is another service
offered by Davinci Virtual, where you can use their agents to outsource
your webchat services.

IT support/Helpdesk

Another technology related task that can be outsourced – IT
support/helpdesk. Computers can go down at any time, including business
hours, the worst thing is when you need them to do your work, make a sale
or just to run your business. If you are not techy enough, or have any
resource in your company that can help with this, you can outsource IT
related tasks to either local or remote companies. You can have a monthly
support subscription that includes on site technicians, by having a remote
service, they will have to patch into your computer to solve the issue –
which can be hard if you don’t have any computers to do this on. The better
IT outsource choice is to go with local if you can, if you need to do
remote only, make sure that you read reviews about the company and what
they can help with.

Cleaning

You should not have to do your own cleaning, whether it is around the
office or the actual office. Outsource this easy but time consuming task to
a local cleaning agency that will do it either on a bi-weekly or on demand.

Document security

Shredding is one way to get rid of documents, digital can usually be
deleted and would take someone with knowledge to get it back, but shredding
is usually still there in either the garbage or your own bin. There are now
third party services that are popping up that will provide you and your
employees a secure box where they can drop off sensitive information, and
the company comes by bi-weekly or monthly to pick it up and shred it. The
idea is that they have high quality shredders that can do cans worth of
stuff at the same time.

Bookkeeping

Bookkeeping is one of the hardest/most time consuming tasks that small
businesses have to perform. It also carries legal ramifications, so keeping
things up to date is of upmost importance. Luckily enough, this task can
also be outsourced to yours truly – Bookly. With Bookly, you are able to
outsource your bookkeeping and not have to worry about doing it correctly
or dedicating valuable time to figure out the nuances. With hundreds of
small businesses already serviced by our online solution, we can help you
with this task to save you time and money. See our powerful online
bookkeeping solution and get in touch with us to learn more about how we
can take this headache away from you.

 

Nenad Ćuk is the SEO Specialist for Davinci Virtual in Salt Lake City and
works on SEO & all its secrets. Having an extensive background in
technology and website optimization, he finds the little gems that are
diamonds in the rough. When he isn't doing SEO audits & optimization
reports, he is usually catching up on industry news, writing his own
content and researching the latest trends in technology.

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Improvement
Scoop.it!

How to Come Up with a Quick Small Business Marketing Strategy 

How to Come Up with a Quick Small Business Marketing Strategy  | Business Support | Scoop.it

Need to grow your customer base and not sure how to go about it? Follow these steps to come up with your marketing strategy.


Via Daniel Watson
more...
Daniel Watson's curator insight, February 12, 1:09 AM

 

Without customers, a small business has no chance of success, therefore a marketing strategy that will be deployed to attract customers, is a key imperative for any business owner. The challenge many business owners face, is how to come up with a marketing strategy, that will work for their business. The quick to develop, small business marketing strategy as outlined in this article is easy to follow, and can be applied to any business in any industry.

Mike Allen's curator insight, Today, 9:15 AM

Knowing your Customer's Psychology is the key to this process

Rescooped by BSN from Public Relations & Social Media Insight
Scoop.it!

How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Business Support | Scoop.it

I see many parallels between a startup as a whole and content marketing, and taking a lean approach to marketing could yield several benefits.

Most importantly, you’ll be able to get:

a better return on investment (ROI)more consistent results from your marketingless stress and frustration

 

In this post, I’m going to break down all the different ways that you can apply lean principles to your marketing—lean marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 10, 11:04 PM

Smart content marketing tips from Neil Patel.

iPlandigital's curator insight, February 11, 5:39 AM
nice !!
Rescooped by BSN from Technology in Business Today
Scoop.it!

5 great Strategies on how to Streamline your Small Business in 2016

5 great Strategies on how to Streamline your Small Business in 2016 | Business Support | Scoop.it
Operating a business is a time consuming venture no matter how large or small your business is. Until we figure out how to extend the hours of a day, streaming business operations is your best way to maximizing productivity and profitability. There are literally dozens of ways to streamline your …

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Tips
Scoop.it!

What is 'Customer experience Mapping' & what can it do for your Brand?

What is 'Customer experience Mapping' & what can it do for your Brand? | Business Support | Scoop.it

Businesses can ensure user journeys online are as streamlined as possible by mapping customer experiences


Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Tips
Scoop.it!

The Complete Guide to Building your Personal Brand

The Complete Guide to Building your Personal Brand | Business Support | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via TechinBiz
more...
B Goburn Smith's curator insight, February 9, 10:00 AM

If you take the time to diligently assemble all the components of your Personal Brand the ROI is priceless. Market Your Brilliance! 

Gonzalo Moreno's curator insight, February 10, 10:19 AM

A guide to building a Personal Brand!
:D

Chris Lawrence's curator insight, February 10, 10:39 PM

A pretty comprehensive guide with helpful tips.

Rescooped by BSN from Business Tips
Scoop.it!

A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Business Support | Scoop.it

Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...


Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Future Technology
Scoop.it!

How Big Data is changing Business Innovation

How Big Data is changing Business Innovation | Business Support | Scoop.it

The way software-as-a-service companies use data to drive decisions has completely changed the innovation process of the technology sector


Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Business Tips
Scoop.it!

Financial Detox: Tips on how to save Money at Work

Financial Detox: Tips on how to save Money at Work | Business Support | Scoop.it

Senior Personal Finance Reporter Katie Morley shares a few simple tips
to help save at work


Via TechinBiz
more...
No comment yet.
Rescooped by BSN from Technology in Business Today
Scoop.it!

Content Marketing 101: Stop Being Useless & you Might Manage to Win more Customers

Content Marketing 101: Stop Being Useless & you Might Manage to Win more Customers | Business Support | Scoop.it
We’ve all heard about how to out-tech the competition right? Well this episode with 10x founder Hew Leith is another little reminder to anyone pumping out useless blog content, to stop doing it, and focus on the customer instead. Hew was an early guest on Breaking Biz, teaching us about the value of helping people …

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from MarketingHits
Scoop.it!

Does Twitter's New Sharing Button Mean Less Sharing? 

Does Twitter's New Sharing Button Mean Less Sharing?  | Business Support | Scoop.it
Social networks are always making updates and tweaks to their platforms.

In a recent update, Twitter removed share counts from their Tweet buttons, affecting many bloggers and publishers.

As some data has started to emerge on how the has change affected content sharing on Twitter, we wanted to dive below the surface of this update and see how this change could affect marketers.

Let’s get started.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by BSN from MarketingHits
Scoop.it!

Content and Social Working Together for B2B

Content and Social Working Together for B2B | Business Support | Scoop.it
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social

Via Peg Corwin, Brian Yanish - MarketingHits.com
more...
Peg Corwin's curator insight, January 30, 6:12 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Brian Yanish - MarketingHits.com's curator insight, February 12, 2:09 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Rescooped by BSN from Mobile Video Challenges Worldwide
Scoop.it!

Video as a Basic Service Brings New Development Opportunities to Carriers

Video as a Basic Service Brings New Development Opportunities to Carriers | Business Support | Scoop.it
Video service is a growing industry and a new source of revenue. Over the past ten years, new video services have emerged one after another and the industry has developed rapidly.

Via Claude Seyrat
more...
No comment yet.
Rescooped by BSN from Technology in Business Today
Scoop.it!

9 Apps that will change the way you Travel

9 Apps that will change the way you Travel | Business Support | Scoop.it
The ever-growing popularity of handheld devices is causing them to become our indispensable travel companions.

Via TechinBiz
more...
No comment yet.
Rescooped by BSN from New Customer - Passenger Experience
Scoop.it!

What's The Biggest Challenge For Marketers?

What's The Biggest Challenge For Marketers? | Business Support | Scoop.it
Q&A with Lauren Flaherty, Executive VP and CMO, CA Technologies

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, February 11, 3:48 AM

"Constant Disruption" - Lauren Flaherty, CMO @CAInc


Mix of Art & Science - "The ability to break through, have a narrative, have a voice, create a connection—all the things that folks like me would call the art side of the house—becomes as important as ever, because you have to be authentic and you have to make a personal connection to establish your relevance. That is the craft of what we do in marketing. The science is our ability to understand exactly when to roll it, exactly whom to target, what the right timing is."


The power of peer-to-peer networks, focus on your existing customers, they are your greatest brand advocates, best marketing ROI, do you agree?

 

Rescooped by BSN from Pinterest for Business
Scoop.it!

How to Use Pinterest Analytics to Improve Your Marketing

How to Use Pinterest Analytics to Improve Your Marketing | Business Support | Scoop.it
Do you want more from Pinterest? Discover five ways to use Pinterest analytics and improve  your Pinterest marketing.

Via Peg Corwin
more...
Peg Corwin's curator insight, January 30, 4:29 PM

Use Pinterest Analytics to ID your competition, discover preferred devices of your customers, find out how people organize your content (my fav), discover your audiences' main interests, and to reveal your most engaging pins, to promote them.

Rescooped by BSN from Public Relations & Social Media Insight
Scoop.it!

Struggling with Content Marketing? Here’s How to Make it Work!

Struggling with Content Marketing? Here’s How to Make it Work! | Business Support | Scoop.it

A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing.  In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.

 

We’ll look at each aspect of content marketing and what matters most.

 

By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 10, 2:08 AM

Neil Patel shares content marketing tips.

Monica S Mcfeeters's curator insight, February 10, 5:03 AM

This presents some ideas on how to improve the content of your message.

eChatter's curator insight, February 10, 8:46 AM

This is a great post with solid suggestions on how to use social media marketing as part of your SEO strategy. 

Rescooped by BSN from Business Tips
Scoop.it!

The Rise of Video Marketing on Social and how it affects your Business

The Rise of Video Marketing on Social and how it affects your Business | Business Support | Scoop.it

The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you ...


Via TechinBiz
more...
Linda Buckmaster's curator insight, February 8, 7:26 PM

If you automatically upload your videos to YouTube (I do) - you should read this article which gives useful tips for using alternative platforms.

Rescooped by BSN from Technology in Business Today
Scoop.it!

79 Social Media Facts that Reveal how our World is Changing

79 Social Media Facts that Reveal how our World is Changing | Business Support | Scoop.it

Social media is an addiction. Well, it is for many of us. Most people can’t walk straight these days as they have their head in the mobile phone and one eye on the pavement.


Via TechinBiz
more...
Russell R. Roberts, Jr.'s curator insight, February 11, 2:08 AM

There's a downside to all of this social connectiveness via digital electronics.  What happens to personnel communication if the digital networks are taken down by terrorists, EMP (electromagnetic pulse), or natural disasters?  People are so "hooked" on their digital devices that they can't communicate meaningfully, person-to-person with their friends, family, and neighbors if their digital media fail.  We are becoming a nation of socially awkward citizens who prefer the anonymity of the smartphone to face-to-face discussions with those nearest us.  Aloha, Russ.

Rescooped by BSN from Public Relations & Social Media Insight
Scoop.it!

4 Tips to Develop Facebook Ads Content That Converts

4 Tips to Develop Facebook Ads Content That Converts | Business Support | Scoop.it

Are you trying to get better ROI from your Facebook Ads? With Facebook advertising dominating the Paid Social market, rising costs to advertise will force marketers to create better ad content.

 

Unfortunately, there is no one perfect formula for creating Facebook ads content. That’s because each brand is different and so are their customers and advertising goals. One of the keys to social media marketing success is to keep experimenting until you find what works for you. With that in mind, there are some strategies that every brand can employ to create Facebook ad content that attracts the attention of their target buyers.

 

After you have worked to create a killer Facebook ads strategy, it’s time to start developing content that converts prospective buyers into loyal customers. Use the tips below as a jumping off point:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 8, 2:05 AM

Not getting the results you want from your Facebook ads? It might be time to adjust your strategy so that you are creating ad content that converts.

Rescooped by BSN from Business Tips
Scoop.it!

10 Stats that will make you rethink marketing to Millennials

10 Stats that will make you rethink marketing to Millennials | Business Support | Scoop.it

Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up.


Via TechinBiz
more...
SageRave of Get Custom Content's curator insight, February 8, 10:51 AM

But,  do they have any money?