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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Business Support | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


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BSN's insight:

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

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How To Use LinkedIn For Sales and Marketing

How To Use LinkedIn For Sales and Marketing | Business Support | Scoop.it
Here are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Having spent 60 straight months testing, d…

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10 innovations that could disrupt grocery in 2017

10 innovations that could disrupt grocery in 2017 | Business Support | Scoop.it

The Internet of Things, artificial intelligence, droid delivery systems, mobile wallets and in-store gardens should be on every grocer’s radar in the year ahead.


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Farid Mheir's curator insight, April 19, 7:23 AM

WHY THIS IS IMPORTANT

WE always think of grocery as non technical and very hands-on, touchy-feely. This is becoming less and less so, a testament of the profound impact that digital technologies are having in our society at large.

prgnewshawaii's curator insight, April 22, 10:17 PM

Thanks to reporter Farid Mheir for this intriguing look at how the Internet of Things (IoT) is changing our concepts of retail and food marketing. Supermarkets are morphing into forms we won't recognize. Same goes for retail sales. The digital revolution is forging ahead.

Russell Roberts

Hawaii Intelligence Digest

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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Business Support | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu

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janlgordon's curator insight, April 24, 11:09 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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What is influencer marketing?

What is influencer marketing? | Business Support | Scoop.it
Influencer marketing is still relatively new, but it’s quickly proving to be a powerful strategy for companies of all sizes when it comes to building a brand and reaching a wider audience.

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4 tips to maximize content marketing performance

4 tips to maximize content marketing performance | Business Support | Scoop.it
Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.

Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links to drive organic search performance. This approach rightly focuses on hitting channel KPIs, but it overlooks the wider business performance implications and consumer needs.

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How to use targeted social content to reap the sales rewards

How to use targeted social content to reap the sales rewards | Business Support | Scoop.it
Optimal social media marketing strategies are a lot more involved than simply showcasing your brand. Content is key and targeted marketing, when applied to its greatest advantage, will incorporate what we know about the sales cycle to help you achieve maximum results.

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10 Google Tools to Help You Market Your Business

10 Google Tools to Help You Market Your Business | Business Support | Scoop.it
Google offers a treasure trove of powerful tools that are free to use and perfect to market your business online.

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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Business Support | Scoop.it
An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan

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janlgordon's curator insight, April 20, 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:17 AM

Good blueprint for building an effective marketing plan from Curatti.

greengorgeous's comment, April 24, 7:42 AM
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Personal Branding Is Much More Than Self-Marketing

Personal Branding Is Much More Than Self-Marketing | Business Support | Scoop.it
I hate the term personal branding. It's one of those catchphrases that by now has been written about ad infinitum. Much of what's out there tends to carry the same message- to the point that there's even a wikipedia article on it. Personal branding is equated with the term "self-packaging" with the goal of marketing…

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How to Amplify Your Pinterest Marketing : Social Media Examiner

How to Amplify Your Pinterest Marketing : Social Media Examiner | Business Support | Scoop.it
Looking for ideas to create engaging Pinterest boards? Discover how three brands are using unique Pinterest boards to amplify their visual marketing.

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Peg Corwin's curator insight, April 15, 10:04 AM

Advanced Pinterest marketing tips:  assign guest boards on your profile to individual influencers who have agreed to work with you, sustain pinning frequency with user-generated content boards and  soft-sell your products via demo boards.

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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | Business Support | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

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janlgordon's curator insight, April 19, 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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A new model for business presentations - CIO.com

A new model for business presentations - CIO.com | Business Support | Scoop.it
A business presentation is a live performance and the live performance is first and foremost a shared experience between the presenter and the audience. The intent of the presentation is to transform the audience’s thinking, not command their obedience. The live performance model recognizes that the audience plays a role in that experience. The live performance model invites questions from the audience. It allows for contributions to be made by the audience and for ideas to emerge from the audience.

If members of the audience possess key knowledge that is essential to the shared experience and the goals we are trying to achieve, and if they are to become actors in the implementation of decisions and realization of those goals, then it is important for the presenter to describe active roles for those audience members in a project narrative which invites and allows the audience to make those contributions: that make meaningful response on the part of the audience possible. That is the way we move audiences to action.

The new voice of authority comes from skillful management of the presentation experience. The presenter serves as the catalyst between the audience and the content of the presentation. The goal of the presenter is to reach their audience, transform their thinking and move them to action. That is how great presentations are allowed to emerge.

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marketingIO's curator insight, April 18, 8:39 AM

Ultimately, the degree of performance really depends on the audience. Hey: whatever works...

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Instagram Stories overtakes Snapchat with 200m daily users 

Instagram Stories overtakes Snapchat with 200m daily users  | Business Support | Scoop.it
Instagram's Stories feature now has more daily users than Snapchat, a victory for Facebook in its battle to extinguish the threat from the messaging app.
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26 Ways to Develop Your Personal Brand Online and Off

26 Ways to Develop Your Personal Brand Online and Off | Business Support | Scoop.it
This article defines 26 powerful ideas for developing a personal brand in the modern age of social media, content marketing and increased competition.

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Fadhila BRAHIMI's curator insight, Today, 11:49 AM
Sans véritable ordre ni structure mais une liste sur les incontournables 
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Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know | Business Support | Scoop.it
Here're the top 10 announcements from Facebook F8 2017 that every marketer should take note of and what each of the announcements means for marketers.

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Peg Corwin's curator insight, April 22, 4:31 PM

Social Media Marketers, think you know what is going on with Facebook?  Check these 10 things Buffer thinks social media marketers should take away from this F8 2017 -- "1.  augmented reality, 2. camera effects platform - frames, masks 3. Facebook Spaces  (explore travel destinations virtually, view homes for sale virtually, try furniture in a room virtually, try on clothes virtually... 4.) Giphy + Facebook Live  (masks and effects again?) 5. )Messenger business bots, 6. Messenger Discover tab 7. Parametric QR codes to find info about businesses and events nearby 8. Smart replies for pages (to automate customer support) 9. AI-powered analytics on Facebook and your website. 10. Global connectivity."  A must read post.

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Facebook for Local Business: Creative Ways to Grow

Facebook for Local Business: Creative Ways to Grow | Business Support | Scoop.it
Facebook Wi-Fi feature is really cool because whenever someone enters your business and connects to your WiFi, the feature displays your business’s Facebook page and prompts them to check into Facebook.

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Peg Corwin's curator insight, April 22, 9:29 AM

Local business?  This dentist now spends about $500 a month on Facebook and those marketing efforts attract about 50 new patients every month. See strategies you can copy.

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8 Tips for Dominating Online Sales

8 Tips for Dominating Online Sales | Business Support | Scoop.it
Make buying online and your customers will thank you (and buy a lot more from you).

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Daniel Watson's curator insight, April 24, 3:23 AM

 

Your clients are moving online faster than you may know, and if you need to improve your sales revenue, you need to be able to dominate your competitors in the online space. Selling online is different in many ways to selling via a bricks and mortar premise, and to succeed you need to be armed with the knowledge of what works in this environment. The tips provided in this article should provide the guidance necessary to any business owner wanting to grow their business through online sales.

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5 Incredible Ways to Boost Web Traffic Through Print Marketing 

5 Incredible Ways to Boost Web Traffic Through Print Marketing  | Business Support | Scoop.it

Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense.


Digital marketing isn’t universally better than print or vice versa, because each method works best for certain types of businesses. But there is one universal truth marketers need to realize: print and digital marketing are not mutually exclusive.


In fact, print marketing is a great way for any business to boost its Web traffic. It helps businesses that focus on digital marketing expand their audience. And if you’re already relying on print, tying it to your Web presence is a great way to step up your digital marketing game.


Here are five ways to boost your Web traffic with print marketing.


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Harish Kumar's curator insight, April 21, 11:53 PM
Affiliate Marketing: Steps to make money online daily at https://goo.gl/dJgpxK ;
 Start make some extra revenue every month It is easy to work and unlimited earning opportunity. https://www.easyonlinehomejobs.com/affiliate-marketing-steps-make-money-online-daily/ ;
 ~START WITH THE BIG,EASY ONES~ 
#affiliate marketing 
#make money
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The three ‘B's’ of cybersecurity for small businesses

The three ‘B's’ of cybersecurity for small businesses | Business Support | Scoop.it
Nearly half of cybercriminals target small businesses. An expert explains how sole proprietors and entrepreneurs can boost cybersecurity without breaking the bank.

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5 Free Instagram Analytics Tools for Marketers

5 Free Instagram Analytics Tools for Marketers | Business Support | Scoop.it
Do you want a better way to analyze your Instagram marketing efforts? Discover five free Instagram analytics tools for marketers.

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Peg Corwin's curator insight, April 15, 10:21 AM

Instagram marketers, take advantage of Instagram insights with a free business account.  See other sources too.

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What Creativity in Marketing Looks Like Today

What Creativity in Marketing Looks Like Today | Business Support | Scoop.it
What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

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The Most In-Demand Marketing Skills in 2017

The Most In-Demand Marketing Skills in 2017 | Business Support | Scoop.it
In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, according to research from McKinley Marketing Partners.

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11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It) | Business Support | Scoop.it

We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life. If you’ve ever built a content plan but your blog posts or ebooks were only met with crickets, this piece will arm you with some great insights to ensure that your blog posts get shares and your strategy never flops again.

Over the last few years, I’ve created, revised and enhanced content marketing plans for many brands and organizations. I consistently see marketing mistakes that cause strategies to go off the rails and brands to bleed money into efforts that aren’t working.

In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding....


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Jeff Domansky's curator insight, April 19, 11:56 PM

Here's a good overview of content marketing and tips to make it work better for you.

Tom Pick's curator insight, April 20, 8:51 AM
Interesting model for content marketing strategy - a different take from the usual guides.
donhornsby's curator insight, April 20, 9:44 AM
In this post, I’m going to discuss eleven content marketing mistakes I see often - and how to fix those mistakes and stop the bleeding.
 
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Curatti On Air: Overcoming Social Customer Service Hurdles

Curatti On Air: Overcoming Social Customer Service Hurdles | Business Support | Scoop.it
In this post, you'll find 3 teasing questions about common Social Customer Service hurdles, plus a video interview in which I dive into each of them.

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janlgordon's curator insight, April 14, 6:40 PM

In our latest Curatti interview, Paolo Fabrizio talks about the benefits of LinkedIn for business.

 

Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post.

At the end of it you will also find a video interview where I dive into the following topics.

1. Do you consider customer service just as a cost?

This first question touches the very point, which is cultural. In fact when a top management brand still considers customer service as a ‘post-sale’ department, that’s a very serious issue. It shows that they perhaps don’t care enough about daily conversations with their customers. On the flip side, of course, customers do care about it a lot! In fact more and more of them switch to competitors after a bad customer experience

TIP: value-for-money still matters, but what’s in it for for your customers?

2. Do you really have a customer service department?

This may seem an obvious question, but it’s not. Especially when dealing with very small brands (here in Italy over 90% of companies employ less than 10 staff) I was shocked to discover that in some cases, customer service was a ‘rotation task’ randomly handled by other department’s staff. In such, cases three further questions immediately arise:

  • How many people in your company have their time 100% devoted to your customers? 
  • How do they collect and share customer feedback?   
  • Is your staff fully committed to deal with customers issues and fix them effectively?

3. What’s your customer retention strategy?

Delivering excellent Social Customer Service means building long lasting relationships with your customers. So, before thinking about digital tools or marketing tactics, just focus on your goals. A crucial one for any brand or industry is definitely customer retention. So you should investigate first how long your customers stay with you and what’s their current CLV (Customer Lifetime Value). Then consider how much you want to improve it. Next, after setting up a clear, smart goal, it’ll be time to work on your customer retention strategy. 

Curatti On Air interview: Social Customer Service Hurdles

Want to overcome Social Customer Service hurdles? Watch this lively and informative video-interview with interviewer Cheryl Tan and Curatti’s Andy Capaloff. Italians may be more renowned for speaking with their hands than English people, but Andy gives me a run for my money here!

 

Watch the full video here.

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Business Support | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More

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Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a