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The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | Business Support | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello
BSN's insight:

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

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Randi Thompson's curator insight, September 14, 2013 7:15 AM

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

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How to Successfully Market an E-Commerce Store for your Business

How to Successfully Market an E-Commerce Store for your Business | Business Support | Scoop.it
It's no secret that E-commerce has been on the rise since thanks to our constant connectivity. Today two thirds of adults own a smart phone and each of us

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Apple’s big mistake after the death of Steve Jobs

Apple’s big mistake after the death of Steve Jobs | Business Support | Scoop.it
WHAT was the biggest mistake Apple made following Steve Jobs’ death?

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10 Programming Languages and Tools Data Scientists Use Now

10 Programming Languages and Tools Data Scientists Use Now | Business Support | Scoop.it
Looking to get started with data science but not sure how to get started? Take a look at our list of 10 programming languages and tools that are hot among data scientists and data analysts right now.
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Google is Developing Toys to help kids learn Code

Google is Developing Toys to help kids learn Code | Business Support | Scoop.it
Project Bloks could become the best known coding toys on the market

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4 Examples of Content Curation Done Right

4 Examples of Content Curation Done Right | Business Support | Scoop.it
4 Examples of Content Curation Done Right #blogging https://t.co/ozmN1EXsL2 https://t.co/CoOzXvm4fe
Via massimo facchinetti, TechinBiz
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The Definitive Guide to Agency Marketing Automation

The Definitive Guide to Agency Marketing Automation | Business Support | Scoop.it
In just a few dedicated hours, we show you how to set up effective workflows to nurture your leads all the way from interested contacts to happy customers.
Via massimo facchinetti, TechinBiz
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20 hidden features of Gmail that can help you increase your Productivity

20 hidden features of Gmail that can help you increase your Productivity | Business Support | Scoop.it

Looking to enhance your Gmail productivity? Check out our list of the best 20 hidden features of Gmail now. The list includes how to make a filter.


Via Techgeeker, Jim Lerman, TechinBiz
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Techgeeker's comment, July 1, 12:42 AM
Welcome Sir
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How to Create a Loyal Customer in Under Five Minutes - Forbes

How to Create a Loyal Customer in Under Five Minutes - Forbes | Business Support | Scoop.it

Every CEO, marketer and entrepreneur wants their business to “stand out”, to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t?

 

When you have raving fans, you get the two most coveted things in 21st century marketing — word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion.


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The Learning Factor's curator insight, June 30, 2:05 AM

When you have raving fans, you get the two most coveted things in 21st century marketing -- word of mouth and “social proof”, in the form of positive reviews and spontaneous, unequivocal social promotion

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Hearing Your Customers Loud And Clear

Hearing Your Customers Loud And Clear | Business Support | Scoop.it

Modern day businesses have access to an overflowing heap of customer data that can be used to work out what their customers think of them and their products, their needs and desires, and what they prioritise in their everyday lives. Information from contact centres, in-store and online shopping interactions, social media engagement, blogs, reviews and the increasingly dominant vlogs can all give useful insights on what customers are thinking and feeling.


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 30, 11:21 PM

Are you hearing your customers loud and clear?

“We stay in business to the extent that people remember us“
 
“A brand is no longer what we tell the consumer it is, it’s what consumers tell each other it is”

Share other quotes, which one is your favorite?

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9 Time-Saving Tools for Social Media Marketers

9 Time-Saving Tools for Social Media Marketers | Business Support | Scoop.it
Do you need to spend less time on social media tasks? Discover nine tools to help marketers save time while maintaining a human presence on social media.
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E-commerce Factoring is the New Supply Chain Financing

E-commerce Factoring is the New Supply Chain Financing | Business Support | Scoop.it
Why E-commerce Factoring is the New Supply Chain Financing Solution

Though we tend to think of e-commerce as “the next big thing,” it’s more of an evolution, and one that will benefit just as much by using e-commerce factoring to speed up cash flow as manufacturers and distributors have done for hundreds of years.

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Simon Sinek: How to Build a Company that People want to Work For

Simon Sinek: How to Build a Company that People want to Work For | Business Support | Scoop.it
Simon Sinek, author of Start With Why , explains to Inc. features editor Diana Ransom why great leaders give their employees the space and responsibilities to grow.
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ranginkaman's comment, June 30, 9:45 AM
i think this is a concern for many people.http://mehgostarco.com/Default.aspx?lang=fa&page=236&paggenumber=236
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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | Business Support | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…


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Jeff Domansky's curator insight, June 28, 5:40 PM

Jay Baer captures the essence of social media strategy here.

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The Dangers lurking in your Wi-Fi : FREE Wi-Fi is no different to a filthy public toilet, water fountain or payphone.

The Dangers lurking in your Wi-Fi : FREE Wi-Fi is no different to a filthy public toilet, water fountain or payphone. | Business Support | Scoop.it

FREE Wi-Fi is no different to a filthy public toilet, water fountain or payphone.


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10 Programming Languages and Tools Data Scientists Use Now

10 Programming Languages and Tools Data Scientists Use Now | Business Support | Scoop.it
Looking to get started with data science but not sure how to get started? Take a look at our list of 10 programming languages and tools that are hot among data scientists and data analysts right now.
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3 great Tools for Creating Social Media Visuals in your Business

3 great Tools for Creating Social Media Visuals in your Business | Business Support | Scoop.it
Do you create custom images for social media? Discover three tools that make it easy to quickly create multiple graphics for social media.
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Top 10 Best Free Math Resources on the Web

Top 10 Best Free Math Resources on the Web | Business Support | Scoop.it
For many students, the words “math” and “fun” don’t seem to have much overlap. Math is often thought of as a dry subject – equations don’t get most people excited – but math lovers have been working to show the more interesting side of math to students in a number of different formats.

Students who find math boring  now may just need to be given a new way of looking at it. Naturally, the internet has come to the rescue with a wide range of math resources designed to help students see how math can be fun and useful.

Via John Evans, GwynethJones, TechinBiz
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Mr. Jordan DHS math's curator insight, June 11, 2015 8:34 AM

Great place to find some good resources!

GwynethJones's curator insight, June 30, 4:26 PM

Share this with the Math peeps in your life!

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Here are 12 Great iPad Apps for Librarians (Infographic) 

Here are 12 Great iPad Apps for Librarians (Infographic)  | Business Support | Scoop.it

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Techgeeker's comment, July 1, 8:17 AM
thanx
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What You Need to Know about Creating a WhatsApp Marketing Strategy

What You Need to Know about Creating a WhatsApp Marketing Strategy | Business Support | Scoop.it
The social media landscape changes as fast as the online landscape. As soon as you think you’ve got a winning social media strategy, a new site is introduced that takes a lot of users with it. The…
Via Rami Kantari, massimo facchinetti, TechinBiz
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Facebook puts friends above publishers in “News Feed Values” and ranking change

Facebook puts friends above publishers in “News Feed Values” and ranking change | Business Support | Scoop.it
Those core values are that friends and family come first, that the feed should inform and entertain, that Facebook is a platform for all ideas, that authentic..
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5 Ways to Build a Company Culture That Cares

5 Ways to Build a Company Culture That Cares | Business Support | Scoop.it

You just can't tolerate a toxic work environment if you're running a company called Care.com.

 

Sheila Lirio Marcelo, the co-founder and CEO of Care.com, didn't come right out and say that during a session on the workforce of the future at the recent Dell Women Entrepreneurs Network event, held Monday and Tuesday in Cape Town. But it was clear that Marcelo, who is responsible for more than 500 employees and $139 million in revenues, believes culture is vitally important to the success of her business.

 

How does the CEO of Care.com, which matches caregivers with those who need to hire them, keep the company culture healthy?


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The Learning Factor's curator insight, June 30, 2:07 AM

Sheila Lirio Marcelo, the CEO of Care.com, talks about how she tries to foster a healthy culture at her company

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9 Visual Tools to Create Awesome Social Media Images for your Business

9 Visual Tools to Create Awesome Social Media Images for your Business | Business Support | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.
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Do Your Marketing Efforts Support Your Business Plan?

Do Your Marketing Efforts Support Your Business Plan? | Business Support | Scoop.it
As a business owner you understand how important it is to have a business plan, but’s it’s also equally important to ensure your companies marketing efforts match the
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New Rules Of Brand Awareness

New Rules Of Brand Awareness | Business Support | Scoop.it

If you conducted a survey of entrepreneurs or business leaders, asking them to name their three biggest challenges, I can guarantee that nine times out of ten, attracting more customers and creating brand awareness would be on that list.


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Eric_Determined / Eric Silverstein's curator insight, June 30, 3:06 AM

The brands that have thrived and become important to us in recent times remain relevant because they see us, not because they made us more aware of them.

 

We succeed by understanding how to create value, joy and connection not simply by being more visible.

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How to Help your Staff to Curate Content 

How to Help your Staff to Curate Content  | Business Support | Scoop.it
Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
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ranginkaman's comment, June 30, 9:41 AM
thanks for your sharing.http://www.musavico.ir/