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The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | Business Support Network | Scoop.it

Excerpt from article on Copyblogger:
"Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

You need to know what stage of sophistication your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.
Tools like "Premise" (http://getpremise.com) make it so a writer like me can write and publish effective, professional landing pages.

1. Make the promise:
When your ideal customer is not aware of your product or the benefit it offers, then the first stage of sophistication demands you simply make a promise in the headline and in the subheadline you would describe the mechanism.

2. Take your promise to the next level:
As the market begins to be educated about your product, and competitors enter that market...the power of your original promise will begin to fade.
At this stage you need to state your promise even more clearly. Beef up the subheadline (mechanism), too.

3. Lead with mechanism, promise second:
In the third stage of sophistication, we find the consumer weary of your product and others. At this stage the mechanism comes first, and the claim second.

4. Take the mechanism to another level:
It’s time to elaborate and enlarge on the mechanism.
Make it easier, quicker, and better. Solve more of the problem and overcome old limitations.

5. Identify with the consumer:
At this stage the market is glutted.
The field is exhausted, and it is the most difficult stage to profit in. This is where you revive a dead product by shooting directly at the consumer.


You may enter a new market and clean house, only to fall behind when competitors enter and steal market share. The business of successful selling is about constant improvement. Constant change..."

Read full original article:
http://www.copyblogger.com/landing-page-stages/

 


Via Giuseppe Mauriello
BSN's insight:

The 5 Stages of Writing Irresistible Landing Page Copy

 

#seo #internetnarketing http://goo.gl/tCP5xW

 

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Randi Thompson's curator insight, September 14, 2013 4:15 AM

The words you write are so important!  Especially the ones that take people to your sales pages.  Check out this article to see what you can do to make yours better.

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Tips on choosing the most effective Social Media Platform for your Business

Tips on choosing the most effective Social Media Platform for your Business | Business Support Network | Scoop.it
Why target social media? Who uses it? What options are there for brands? Get the answers and more in this infographic.

Via TechinBiz
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4 Steps to an Optimal Shopping Cart That Will Bring Your Customers Back Again & Again - Business Matters

4 Steps to an Optimal Shopping Cart That Will Bring Your Customers Back Again & Again - Business Matters | Business Support Network | Scoop.it

Perhaps one of the most desirable influences for a business that a company can have on its customers is its ability to encourage repeat buying from its former customers


Via WallaceBurch
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21 Tactics to Acquire Customers


Via Brian Yanish - MarketingHits.com
BSN's insight:

Growth hacks are trendy, but rarely described in actionable terms. 

#business #tips

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OXY GREY's curator insight, September 12, 12:23 AM

Quelques astuces pour mieux séduire et attirer vos clients.

Denise Gabbard's curator insight, September 14, 10:22 AM

Great common sense tips that get big results-- for business owners and marketing teams.

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Business Tip: Its still as important as ever to communicate via printed materials in Business

Business Tip:  Its still as important as ever to communicate via printed materials in Business | Business Support Network | Scoop.it

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Printing Specialist's curator insight, September 11, 5:05 AM

Despite the growing presence of the Internet in our everyday lives, it remains as popular and as important as ever to communicate via printed materials. Research shows that, although electronic devices are improving, the human eye and brain are still quicker and better at processing words printed on paper rather than those on screens.

Contact us, the Printing Specialists for all your Printing needs: http://www.printing-specialists.co.uk/

#business #printing #marketing

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Why these 6 cities are where you should go for your next job

Why these 6 cities are where you should go for your next job | Business Support Network | Scoop.it
The Bureau of Labor Statistics will release its July jobs report tomorrow thrusting the U.S. economy into the spotlight. The report breaks up monthly job additions by industry, but rarely touches on where in the United States the jobs exist.

Via Rami Kantari, TechinBiz
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Leveraging your Employees to Strengthen your Online Brand

Leveraging your Employees to Strengthen your Online Brand | Business Support Network | Scoop.it

Via TechinBiz
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Leveraging your Employees to Strengthen your Online Brand.

#branding #business

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Rachel Curtis's curator insight, September 11, 7:36 PM

leveraging your employees can be successful when marketing your brand, as most people will already have social media and followers 

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Amplified Content: the Key to Garnering Exposure for your Work

Amplified Content: the Key to Garnering Exposure for your Work | Business Support Network | Scoop.it
If a content marketer publishes a blog post and no
one is there to read it, does it really affect PageRank?
Content Marketing is all well and good, and by now everyone
understand that without cont

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Business Tip: Strong Brand Awareness is the key to your Business Success

Business Tip:  Strong Brand Awareness is the key to your Business Success | Business Support Network | Scoop.it

Via Promotion Specialist
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#business #tips

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Promotion Specialist's curator insight, September 10, 3:17 AM

Over time, by repeatedly exposing your brand to your target audience
coupled with positive messages and experiences will earn their trust & loyalty. Employing a strategy using Branded Promotional Merchandise is a great way of achieving this.
We have an extensive range of Promotional Merchandise for you to choose from, See our Online Catalogue here: http://www.promotion-specialists.com/catalogue/

#business #promotion #advertising

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5 Tips for Growing an E-commerce Business

5 Tips for Growing an E-commerce Business | Business Support Network | Scoop.it
There's a lot of money to be made in eCommerce, but only if you're doing it right. Here are some things that eCommerce retailers need to take into consideration.

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5 Simple Hacks to make your Content Way more Shareable

5 Simple Hacks to make your Content Way more Shareable | Business Support Network | Scoop.it
What makes one headline more likely to be shared than another? Here's what you need to know.

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Business Tip: Distribute well designed printed Marketing Materials

Business Tip: Distribute well designed printed Marketing Materials | Business Support Network | Scoop.it

Via Printing Specialist, TechinBiz
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Printing Specialist's curator insight, September 9, 4:36 AM

So make sure it isn’t bland or boring. It needs to be eye catching,

easy to read, have a clear call to action and a clean layout so that all the information is seen, read and digested. Contact us, the Printing Specialists for all your Printing needs : http://goo.gl/4VNsca

 #business #printing

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Tips on how to Stop your Phone from sending your Photos to the Cloud

Tips on how to  Stop your Phone from sending your Photos to the Cloud | Business Support Network | Scoop.it
Automatic photo upload apps have freed us from a cumbersome world of USB cables and memory cards, and generally speaking it's great to have your pictures sent to the Web automatically. Sometimes, however, it's not so great .

Via TechinBiz
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10 Resources for Using Tech to keep Your Team on Track

10 Resources for Using Tech to keep Your Team on Track | Business Support Network | Scoop.it
Technology connects people all over the globe. Now it also gives small business owners the ability to manage employees even if they’re not physically in the same location.

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3 tips on how to convert Web Traffic into real Business

3 tips on how to convert Web Traffic into real Business | Business Support Network | Scoop.it
Building website traffic is one thing – but turning that traffic into leads is an entirely different challenge.

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Rescooped by BSN from Network Marketing Training
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9 Things Successful People Won't Do

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The key things that you can avoid in order to increase your emotional intelligence and performance.

Via Hannah du Plessis
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5 good Reasons to use Promotional Merchandise to Promote your Business

5 good Reasons to use Promotional Merchandise  to Promote your Business | Business Support Network | Scoop.it

Via Promotion Specialist
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Promotion Specialist's curator insight, September 11, 6:40 AM

5 good Reasons to use Promotional Merchandise to Promote your Business: http://goo.gl/KjWxLS

#marketing #advertising #Tips

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How Cloud Computing Can Help Small & Medium Businesses

How Cloud Computing Can Help Small & Medium Businesses | Business Support Network | Scoop.it

Via Peter Azzopardi, TechinBiz
BSN's insight:

How Cloud Computing Can Help Small & Medium Businesses.

#cloudcomputing #smallbiz

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Peter Azzopardi's curator insight, September 10, 2:32 PM

.... the benefits of cloud computing and how these systems can be implemented at a budget friendly cost.

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3 tips on how to convert Web Traffic into real Business

3 tips on how to convert Web Traffic into real Business | Business Support Network | Scoop.it
Building website traffic is one thing – but turning that traffic into leads is an entirely different challenge.

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10 very handy Pinterest Tools to help you grown your Business

10 very handy Pinterest Tools to help you grown your Business | Business Support Network | Scoop.it
Social media management tools are heaven-sent, especially when you are managing multiple social media accounts and platforms. The same goes for Pinterest.

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30 little-known features of popular social media sites

30 little-known features of popular social media sites | Business Support Network | Scoop.it

Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? I went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.


Read ahead to learn all 30 little-known features (and see which ones you might already know!).


Via Brian Yanish - MarketingHits.com
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7 challenges courageous Leaders Overcome

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In the face of overwhelming odds or critical failures, it's easy to lose sight of your aspirations, but the charismatic leaders we admire throughout history don't give in to that temptation. They work to overcome any challenge.

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6 Ways to make our Small Business look Big

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If you act like a big deal, it will make it easier to actually become one. Here's how.

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Twitter to let users Buy Goods using Tweets

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The social network teams up with Eminem and Burberry as it lets users purchase products by clicking on tweets.

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BSN's insight:

5 Ways to Develop a Social Media Strategy.

#business #socialmedia #smm

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How To Build a Successful Core Startup Team

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Follow these tips from a career-development specialist to strengthen your workforce.

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