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Rescooped by Danica Irving from Digital-News on Scoop.it today
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Apple begins marketing the iPhone 5s in magazines

Apple begins marketing the iPhone 5s in magazines | Business Studies | Scoop.it
MacRumors tips us off to the fact that Apple has begun advertising the iPhone 5s in various magazines. Up until recently, there hasn't been much advertising in the way of the iPhone 5s.

Via Thomas Faltin
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Rescooped by Danica Irving from Public Relations & Social Media Insight
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Qantas Reverts to Caveman Social Media Strategy | The PR Coach

Qantas Reverts to Caveman Social Media Strategy | The PR Coach | Business Studies | Scoop.it

News today from down under that Qantas Airways is closing its Twitter PR account.

 

What are they thinking?

 

This is like going back to the media relations days of the caveman.

 

Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 2013 5:04 PM

Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.

Rescooped by Danica Irving from 12 HSC Marketing
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Apple poaches Burberry CEO Angela Ahrendts to reverse retail slide

Apple poaches Burberry CEO Angela Ahrendts to reverse retail slide | Business Studies | Scoop.it
Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Now Apple is hoping she can do the same at the world's most valuable technology company.

Via Alyce-Maree Simonetta
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