Business Studies - Marketing
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A Unique Approach to Marketing Coca-Cola in Hong Kong

A Unique Approach to Marketing Coca-Cola in Hong Kong | Business Studies - Marketing | Scoop.it
They turned an advertisement into a game — and people actually played.
MrsKostalas's insight:

An excellent example of E-Marketing.

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Emerald | McDonald’s: “think global, act local” – the marketing mix

Emerald | McDonald’s: “think global, act local” – the marketing mix | Business Studies - Marketing | Scoop.it
Focuses on the marketing mix of McDonald’s. Highlights how the company combines internationalisation and globalisation elements according to various fast food markets.
MrsKostalas's insight:

Combined with the last scoop, this is a detailed analysis of global marketing.

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A New Look at the 4Ps of Marketing

www.FirepoleMarketing.com - The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocke...
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A great summary of the 4 P's.

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Niche Marketing Examples – Find and Dominate Your Niche Market

Niche Marketing Examples – Find and Dominate Your Niche Market | Business Studies - Marketing | Scoop.it
What is a niche? A niche is a distinct or specific segment or area of a market. What is niche marketing? Niche marketing is a commodity or specialized and
MrsKostalas's insight:

Have a look/read to broaden your understanding of niche markets.

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FACTSHEETFORCODEOFETHICS2011sm.pdf

MrsKostalas's insight:

An example of marketing ethics for business.Remember this is self regulation rather than a legal requirement.

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AANACodeofEthics_1Jan2012.pdf

MrsKostalas's insight:

Check out the AANA's code of ethics, remembering that businesses use this as part of their self-regulation when they market their products/services. They are still required to meet any statutory obligations set out by consumer/business laws.

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Business Studies Operations

http://www.santoshjain.com/2010/11/operations-management-mcdonalds-case.html

MrsKostalas's insight:

This website is excellent information regarding the operations of McDonalds.

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Mcdonalds case study

The marketing process McDonald�
MrsKostalas's insight:

Anexcellent case study for global marketing.

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Tourism Australia - Marketing

Tourism Australia - Marketing | Business Studies - Marketing | Scoop.it
Tourism Australia provides marketing, research, tools and resources to the Australian tourism industry to effectively market Australia to global and domestic markets.
MrsKostalas's insight:

This is an excellent example of how successful marketing must rely on identifying a target market.

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About Us | The Realise Group

About Us | The Realise Group | Business Studies - Marketing | Scoop.it
MrsKostalas's insight:

The Realise Group specialise in market research for businesses.

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Marketing to Children.mp4

If you thought sitting your child in front of commercial television was harmless, think again. Thank goodness for non commercial broadcasting. Our children a...
MrsKostalas's insight:

This is an excellent clip to get you thinking about the ethics of marketing.

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ACCC checks out supermarket supplier dealings - ABC News (Australian Broadcasting Corporation)

ACCC checks out supermarket supplier dealings - ABC News (Australian Broadcasting Corporation) | Business Studies - Marketing | Scoop.it
The competition watchdog is investigating claims about improper and unlawful practices being used by supermarket giants Coles and Woolworths.
MrsKostalas's insight:

Good example of the ACCC keeping an eye on Australian businesses.

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