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Cringe-Worthy Marketing Campaigns | Social Media Today

Cringe-Worthy Marketing Campaigns | Social Media Today | Business Studies | Scoop.it
Seven Cringe-Worthy Marketing Campaigns You Simply Have to See) You may choose not to admit it, but whether it be the distressing videos on “You've Been Framed”, your Dad's dodgy dancing or cringeworthy marketing ...
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The art & science of email marketing for maximum ROI - Brafton | #TheMarketingAutomationAlert

The art & science of email marketing for maximum ROI - Brafton | #TheMarketingAutomationAlert | Business Studies | Scoop.it
Email marketing is still a primary driver of content ROI, but marketers fail to generate optimal results without poignant timing.

 

Digest...

 

The latest Retention Science report showed:

-- >  28 percent of all email conversions take place in the morning

-- >  38 percent take place in the afternoon 

-- >  27 percent occur in the evening

-- >  6.5 percent happen late at night

 

It seems that most marketers don’t optimize their email campaigns for this timing because Retention Science report found the majority of brand messages hit inboxes in the morning. Sending digital content too early could significantly impact open and conversion rates if it gets buried by competitors’ messages that were better timed.

 

Tuesdays and Fridays are the best days for retail email open rates, with recipients opening around 20 percent of all the messages they receive, according to recent data from GetResponse. However, the data showed that marketers should send digital content on Fridays if they want those clicks to turn into conversions.

 

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marketingIO's curator insight, October 23, 2013 6:27 PM

I've seen enough of these reports to conclude that no one knows a damn thing about the best time to send whatever. Bottom-line: you just don't know. Your stats may be completely different from anyone else's stats. So...TEST!

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88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets - Adweek

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets - Adweek | Business Studies | Scoop.it
Adweek
88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets
Adweek
And while 54 percent of marketers say they intend to keep their current marketing team the same, 36 percent expect to add people.
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