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10 Social Media Marketing Ideas From Big Brands

10 Social Media Marketing Ideas From Big Brands | Business Studies | Scoop.it

There is an under appreciated difference between a story and an idea.A story is captivating and memorable. It entertains and often stays with you for longer than you thought it would. An idea, in contrast, is a spark. It happens in a moment and then it’s gone. And if you missed it or if you never acted on it … then you lose it.

 

Recently I’ve been to several storytelling events. One gathered together a dozen innovators to share their stories on human behavior. Another curated every form of storytelling you could imagine – from stop motion Vine video creators to street opera singers. Each offered an amazing collection of stories that entertained and inspired. And I remember those stories....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 22, 2013 3:52 AM

Rohit Bhargava shares a storytelling reminder as well as 10 valuable social media tips.

Neusa's curator insight, November 22, 2013 4:01 AM

Muito interessante! Aprender com quem tem sucesso...

Ali Anani's curator insight, November 23, 2013 3:31 AM

Why storytelling is so important and is more impacting than simply reporting ideas

Rescooped by Jolie Whitwell from Digital-News on Scoop.it today
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Advertising agencies face serious digital marketing skills shortage - EIN News (press release)

Advertising agencies face serious digital marketing skills shortage
EIN News (press release)
SAN FRANCISCO, Nov.

Via Thomas Faltin
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Rescooped by Jolie Whitwell from Digital-News on Scoop.it today
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Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report] | Business Studies | Scoop.it
Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising.

Via Thomas Faltin
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'Creativity is everyone's responsibility,' says Coke's Mildenhall - Marketing

'Creativity is everyone's responsibility,' says Coke's Mildenhall - Marketing | Business Studies | Scoop.it
'Creativity is everyone's responsibility,' says Coke's Mildenhall
Marketing
Things have changed for Mildenhall too, promoted last week to Senior Vice President of Integrated Marketing Communications and Design Excellence for North America.
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